How Do Garment Traders Control The Free Season In Peak Season?

It is an indisputable fact that the clothing industry really exists in the busy season. The clothing industry is very seasonal. Even the most popular style, once the season is over, will become a backlog of stock and occupy funds. Then, how do garment traders grasp the peak season of a year to avoid selling the best sellers?

  1. When is the peak season for clothing in the second half of 2010?

　　 clothing It has a strong seasonal character. Only a few months of the year are the peak season. Clothing businesses can only earn a full year's rations for clothing sales in the past few months. What are the peak seasons for the second half of 2010?

October: clothing Autumn dress Sales season is a crazy season. The specific sales date is during National Day holiday and weekend. At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn clothing is selling well. At this time, the arrival of the National Day also announced the official opening of the peak season. The consumer crazy shopping period is concentrated in the National Day holiday, with many people and high turnover, but the autumn clothing price is moderate and the profit is moderate. Therefore, it is necessary to cooperate with the sales promotion to maximize the turnover and make full use of the national day running volume. October sales season is mainly concentrated in the national day seven days long holiday, due to the psychological fatigue of consumers, there will be a period of low sales (about 15 days or so), so I hope every clothing store owner will make full use of the National Day holiday to do sales.

November: This is clothing The autumn and winter are stable and over season, which is a standard peak season. The specific sales date is on weekends. At that time, the temperature gradually decreased, the autumn clothes were thrown off the market and the winter clothes went on sale steadily. Autumn sales are selling well. Winter clothes Listed on the market, the price is high, the profit is big.

December: the season of clothing and winter clothing is in full swing. It is a crazy season. The sales date is on Christmas Eve, Christmas day and weekend. At this time, the weather is cold, the winter wear price is high, the profit is big, during the festival promotes the winter clothing turnover with the promotion.

Two, clothing merchants grasp the opportunity of changing seasons, and seize the market ahead of time.

　　 Season change It is a special period. On the one hand, merchants should take inventory of the last season at this time, and prepare new products for the next season. Once the next season's goods are missed, they will lose a good opportunity to seize the market. For example, the northern part of the autumn is shorter, the date of loading the single jacket should be at the end of July, and not later than the beginning of August. If the new jacket arrives two weeks late, although the gas temperature is not very low at the end of August, most of the products are on the market. brand The new jackets have been listed for sale, and the best models will be sold at the end of August. Then, in September, with the lowering of temperature and the successive listing of winter products, autumn goods were to be removed at the moment, and could only be cleaned up by gradually increasing the discount sales promotion method. No matter how popular the style was, it was also a seasonal product.