Online Shopping Hits Traditional Clothing Retail Channels

In recent years, with the change of consumption mode and the rapid development of large stores,

Regarding this, the relevant officials of the China Federation of Commerce Information Center believe that, due to the increase in the operating costs of the brand clothing enterprises in the department stores and the increasing difficulty in the growth of their profits, many enterprises have reduced the proportion of department stores in their retail terminals, and began to diversify into self built channels and store stores.

China business association information center responsible person analysis, shopping malls and stores to meet the current consumption of personalized demand growth; in contrast, the number of department stores with brand influence is relatively small, it is difficult to restrain the strong.

In addition, the mainstream profit mode of the department store, namely, joint venture, is one of the reasons for its declining competitive advantage.

Jin Yuhua, President and Secretary of the Party committee of Beijing contemporary mall, said in an interview with our reporter that although there are no risks in joint venture, neither funds nor inventory exist, but retailers have lost the pricing power. They actually pfer their rights to suppliers while pferring risks to suppliers.

Over time, department stores are faced with a series of problems, such as the decline in operational capability, the homogenization of goods, and the failure to form service brands.

Because of the "joint venture" abandoning the function of purchasing goods, the department store regards investment as its main business.

"Department stores only talk about data now, only responsible for selecting brands, and which brand sells well.

Strictly speaking, goods and salesmen are suppliers, suppliers are selling goods, and retail businesses are only responsible for collecting rents.

This is also a concern for our industry. "

Jin Yuhua said.

The responsible person of the China Federation of Commerce Information Center also said that the brand clothing enterprises in the department store have undertaken a higher cost and guarantee amount, which has increased the operating cost of the brand enterprises and made it more difficult to increase profits.

Therefore, in the future development, department stores will gradually change the mode of joint operation, increase the proportion of self employment, and effectively reduce the phenomenon of homogenization of goods. In the shop decoration, the department stores should strive to highlight the characteristics and culture of enterprises, train buyers of department stores, and improve the quality of service staff.

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It is worth noting that although the decline in the competitive edge of department stores is an indisputable fact, most of our department stores are located in the central business district of the city, with a better location.

In addition, the store has a wide range of clothing products and good brand reputation. As a circulation channel of brand clothing for a long time, it has established a good consumer base, so it is still the most preferred channel for most consumers to buy brand clothing.

At the same time, China Federation of Commerce in the survey found that clothing network sales showed a rapid growth momentum.

One of the reasons is that the consumer groups represented by the new generation of consumers pursue fashion, convenience and pleasure in consumer demand. The rapid development of the Internet provides a platform for meeting the needs of the new generation of consumer groups.

For example, find the latest and most fashionable products on the Internet; try out shopping in shopping malls, then look for purchasing agents online, and seek cheaper prices.

"In addition, the financial crisis has changed the way consumers buy clothing to a certain extent, which has led to the growth of online clothing sales.

In the first half of 2009, the sales volume of Taobao clothing has been leveled with the sales volume in 2008.

The person in charge said.

However, he also reminds us that because of the advantages of online shopping, its low cost and high efficiency paction characteristics have eased and satisfied the increasing consumption demand of consumers, and sales scale has maintained a sustained and rapid growth, which will also aggravate the competition of online apparel sales.

From current clothing