361 Degrees Will Continue To Lay The Foundation For Mass Sports

　 Recently, 361 degrees International Limited announced that it became the exclusive sponsor of the 2010 to 2015 China Men's volleyball tournament, the Chinese men's Volleyball Grand Prix and China's (National) men's / women's Volleyball Championship six events.

Since then, coupled with the Chinese Table Tennis Super League match 361 degree will have the top two domestic super league resources, its purpose is obvious, that is, through the strong influence of the league, strengthen the brand association with the two sports, enhance the brand professional image, and effectively highlight the 361 degree brand differentiation.

According to the briefing, the series is the most competitive volleyball competition in China. It is jointly sponsored by the Chinese Volleyball Association and CCTV sports channel. It will participate in the volleyball competition at 361 degrees. match Sportsmen, coaches, officials, staff and so on provide footwear, clothing, accessories and other products.

It is understood that, like table tennis, volleyball has great influence. It is one of the most popular sports among Chinese audiences and has a good mass foundation. The choice of sponsorship volleyball Super League is equal to the original sports resources of Table Tennis Super League. It further takes root in sports events with wide audience in China, and uses the invisible League resources to add 361 degrees to the brand value.

Zhao Feng, director of the sports market center of 361 degree (China) Limited, said that both table tennis and volleyball represent the advanced level of the world, which is more full of strong national complex, and has a conjunction point with the brand spirit of 361 degree "more than one love". This is the starting point of all.

After sitting on the top two Super League resources in China, 361 degrees will continue to lay the foundation for mass sports and enhance the professional sports image. In addition, based on 361 degree table tennis and two main runners, we will promote the popularity of consumers and promote the sales of professional sports products through sponsorship and various activities.

It is reported that the Chinese Volleyball League was sponsored by Anta, but the League had low correlation with the three main product lines of Anta brand basketball, running and tennis, so Anta chose not to renew the contract.

According to Anta (China) Limited brand relevant person in charge, although Anta positioning itself is a comprehensive professional sporting goods brand, but any promotional activities, all hope to enhance brand influence and increase brand sales.

From this perspective, the Chinese Volleyball League is not the best way to promote Anta.