Clothing Survey: The Hot Sun Is &Nbsp; Why Does Autumn Dress Come So Fast?

"In such a hot day, how did the mall start selling woolen vests? It was sweating when I saw it." In the third floor of Ito's Yang Hua Tang Chun Xi shop, Ms. Chan could not help sending such a sigh. What is most puzzling to you is that the weather is still so hot. Why did the mall start selling autumn clothes? Indeed, although the autumn of August 7th, the temperature is still high, and the heat is getting panic. But at this time, we can find autumn clothes in all the shopping malls in Chengdu. There are many knitwear, long sleeved sweaters, woollen vests and boots. More stores have launched the theme of "autumn" monopoly. Ito's hall is hung with billboards which are written in the autumn leaf as the background, with the two words of "early autumn". People can't help asking what the purpose of shopping arcade is. According to convention, August is the time to put on the shelves for autumn wear, but this year the weather is relatively hot, and the autumn clothes and the intense summer heat are particularly disharmonious.

Most shopping malls have yet to start playing. Autumn card "But the autumn clothes of the brand counters have been quietly installed. Women wear long sleeved T-shirts and knitted sweaters, and men's shirts and coats are the most common. Ito, PBI, launched a long sleeved shirt, knitted sweater and knitted vest, Pacific department store, million Department stores, Beijing Hualian, Moore department stores and other shopping malls, popular brand counters also launched a large autumn clothing, such as in the bear bear counters can see a lot of long sleeved T-shirts, sweaters; VeroModa's new windbreaker and coat become its main products; hundreds of good counters long sleeved shirts, knitwear, and cowboy coats are also very eye-catching; prich main yellow T-shirt is also particularly conspicuous; jackjones autumn coat is also a large number of shelves. According to rough statistics, the proportion of autumn wear in most stores has exceeded 20%.

In addition to clothing, the autumn market of footwear has also been opened. At present, most of the new products in Wangfujing are footwear brands, such as Jiu Xi, Staccato, AEE, Zhen Mei Shi and so on. All of them have new autumn shoes. They can even find boots in the Jiu Xi counters, and the new shoes in autumn are close to 50%. The ratio is really so high? The head of the Wangfujing Department explains that the autumn shoes include not only thick boots or shallow shoes, but also Rome shoes and single leather shoes. The appearance may not be very different from the summer shoes, but they are all injected into the new design concept that matches the autumn match.

The temperature will not drop. Autumn dress All have to go up.

Although "autumn", but the temperature significance of the autumn is not yet, and the autumn tiger is threatening, I am afraid it will not cool at one thirty. Is it that shopping malls do not take into account the needs of consumers? Why should the sword take the lead in the autumn dress? It has been learned by reporters that the shopping mall will launch autumn dress every August, and the proportion of autumn wear will be about 80% from mid August to early September. At this point, close to the National Day holiday, but also for consumers shopping gold period to do a good job in the season. Therefore, regardless of the temperature drop and fall, autumn clothes should be on.

But the speed of autumn clothes and the theme of autumn activities must be decided according to the actual weather. At present, apart from Ito's new shopping mall, the rest of the store is still holding on. The director of the women's clothing department of Yi ddan told the Chengdu business daily, "according to convention, the autumn dress will be launched every August. But this year's temperature changes are relatively large, and the time to launch the autumn clothing is still dependent on the specific circumstances. " At the same time, she told reporters, "autumn dress time and brand manufacturers have a great relationship. If there are no local brands in Chengdu, they will launch autumn clothes ahead of time to meet customers' shopping needs when the weather changes suddenly. More importantly, the purpose of the early launch of autumn clothing is to lead the fashion, so that consumers can get ahead of the next season's focus.

　　 Consumer It's too early to buy autumn clothes.

How did the sale of autumn clothes go on? How about the sale? Liu Xiaojie, who bought the PRICH counters in Wangfujing, said, "it's too early to buy autumn clothes. I think it's summer. If I buy a knitted sweater to go home, my mother will be nagging." His friend also added, "autumn clothes as new products are generally not discounted. But summer wear is a discount, and you can do some classic clothes at this time, not only for some time, but also for the autumn.

It seems that autumn clothing is still a little early for most consumers. The Chengdu Commercial Daily reporter learned from Wangfujing department stores that new t-shirts and vest are new in autumn, but they can also be worn in summer. These products are the most popular, but coats and sweaters are not so popular.