Quanzhou's Private Shoe Companies Are Overseas Gold Rush.

At the 107th Canton Fair, the statistics of Quanzhou foreign economic cooperation and Trade Bureau showed that the number of orders received by shoe enterprises increased year by year. As a direction of export, the performance of shoe companies in this Canton Fair has made Quanzhou's foreign trade base which has only begun in August last year become firm.

But behind the continuous rebound, the head of the Quanzhou Municipal Foreign Trade and Economic Cooperation Bureau believes that the "pain" of Quanzhou's foreign trade enterprises is in the absence of the right to speak for the price, and the construction of an international logistics network will be the first step for Quanzhou foreign trade enterprises to seize the international pricing power. Because of the soaring cost of raw materials and labor, and the uncertainty of the appreciation of the renminbi, the attitude of the enterprises is cautious. It was hoped that the economic recovery would bring more abundant orders, but the cost pressure that could not be transferred would make many springs enterprises want to fail and let enterprises have to consider accelerating the transformation.

This is also the consensus of many enterprises. The news from the foreign trade and Economic Cooperation Bureau shows that this year, the pace of spring enterprises going abroad has been significantly quickening. In the first quarter, 8 enterprises have applied for foreign investment to the foreign economic and Trade Bureau. Compared with last year, the number of enterprises invested abroad has doubled.

Some opinions of the State Council on encouraging and guiding the healthy development of private investment specifically pointed out that we should encourage and guide private enterprises to take an active part in international competition. Shortly after the publication of the document, Wenzhou's private capital, which is ready to be released, has revealed new trends in the overseas market. The largest private shoe making enterprise in Zhejiang, AOKANG shoe industry, has acquired the first brand of Italy footwear, Wanli Wade's ownership in Greater China. In last year's "Pierre Cardan takeover battle", AOKANG, who had always been interested in international brands, was once considered a strong contender. Now the mystery is announced, it is aiming at Wanli Wade. In addition, in the middle of next month, more than 30 Wenzhou shoes and clothing enterprises will go to Italy to participate in the international clothing brand cooperation and exchange meeting held in Marche, looking for the acquisition of "time-honored brand" or injection of shares into Italian company.

Shoe companies queuing for overseas listing

In March 29, 2010, flying international listed on the main board of HKEx, which is the third shoe company listed on the Hong Kong stock exchange this year. So far, the overseas listing of domestic shoe enterprises has covered Hongkong, Malaysia, Singapore, Korea, the United States and other places, raising a total of about 14000000000 yuan. Next, Xin Hua, Jordan, del Hui, Pacific footwear industry and other enterprises are also eager to participate in the capital market competition.

The power of example is great. The capital market has created many "rich mythologies" for shoe companies, which has stimulated the sensitive nerves of the traditional shoe industry that is struggling. In June 2004, as the mainland's first listed Footwear Company, Lining raised $440 million for the first time at the Hongkong stock exchange. After that, Lining's brand effect began to expand gradually, and successfully sat on the top of the mainland sports brand. Immediately after that, Anta, XTEP, 31st degree and Hongxing Erke of BELLE and Fujian plate entered Hong Kong and jumped to Singapore, and achieved remarkable results. {page_break}

　　 Wenzhou shoes Collective investment overseas

The four day exhibition of famous products in Wenzhou, China, ended in Ipoh, capital of Perak, Malaysia. It is understood that in addition to the construction of industrial parks in Vietnam and Longjiang by Wenzhou enterprises, more enterprises, with the help of the exhibition "looking for market", have invested strategic vision in capital investment of "finding resources" and "finding space". To Wenzhou shoe enterprises, entering the ASEAN market is a good time to avoid trade barriers and look for new cakes. It is understood that with the help of the zero tariff of China ASEAN Free Trade Area, some shoe manufacturers in Wenzhou are ready to transfer part of their production lines to Southeast Asia. Indonesia, Kampuchea, Vietnam and some other places with shoes making foundation are all interested in investment. "From the point of view of the on-the-spot investigation, the local fashion design shoes are exquisite, and the shoe manufacturers are quite capable of developing and designing products. The effective grafting of our production capacity with their R & D capability is an opportunity for shoe manufacturers to make a good transition. " Some shoe companies are responsible for this.

Quanzhou shoe enterprises overseas apply for registration international trademark

"The number of Quanzhou enterprises applying for registration of international trademarks has increased year by year, and Quanzhou enterprises such as Quanzhou and New Zealand are actively applying for the registration.

　　　 Peak , POOVE , Enough friend Many other Quanzhou enterprises have already applied for Madrid trademark registration. Wu Lixiang, general manager of Fujian Tianchi Trademark Agency Co., Ltd., said that the largest number of overseas registered trademarks of Quanzhou enterprises are Hong Kong, Macao and Taiwan, followed by the United States, Japan and other single countries, and some enterprises choose Madrid trademark international registration.

On the number of overseas trademark registration enterprises, Quanzhou It can be seen in the forefront of the country. According to statistics, as of the end of June this year, Quanzhou enterprises carried out 357 international registration of Madrid trademarks, accounting for 3.8% of the country's total, ranking first in the national level cities. In the interview, the reporter learned that there are two ways for enterprises to register trademarks abroad. One is to register by country, namely, to apply for registration to trademark authorities of various countries. One is the international registration of Madrid trademark. The registration process of these two ways is almost the same as that in China, but the cost is higher than that in the domestic market. The registration fee of a single country is usually close to 10000 yuan, while the registration fee in Madrid is generally more than 10000 yuan.

Economic globalization is the sharing of global resources. Whoever masters the global resources will grasp the future. The trend of world economic globalization is very clear. The Chinese government encourages brand exports, and Chinese brand enterprises are also committed to expanding abroad. Shoe companies should let domestic consumers feel the international brands, which will bring about a sharp rise in domestic sales and frequent favours of international capital. Investing overseas does not mean abandoning the domestic market. Instead, it needs to borrow overseas markets to stimulate domestic demand.