Focus On The Upper And Middle Reaches Of &Nbsp; Textile E-Commerce Has A Long Way To Go.
In 2002, the China Chemical Fiber Industry Association organized several mainland companies.
Chemical fiber enterprise
In cooperation with a company in Hongkong, a e-commerce website selling chemical fiber products was set up in Shanghai, but the operation of the website soon went bankrupt.
Although the website did not insist on running, the emergence of the website is forward-looking and even groundbreaking for the development of e-commerce in the textile industry.
According to the analysis of people in the industry, for the chemical fiber industry, the specifications, quantity and quality of all kinds of subdivision products are relatively uniform, which is the most suitable for the development of e-commerce. However, the website has lost its grip in the development. It is closely related to the relative lag of domestic Internet technology and the recognition and recognition of e-commerce in the whole society.
A few years passed, now.
Internet
Development can be described by flying in fiercely. Various e-business websites are springing up like mushrooms. Among them, textile e-commerce websites also occupy an important place.
The application of e-commerce in textile industry is not equal to traditional paction.
Textile industry is an important traditional industry in China. It plays an important role in China's national economy and world trade.
The basic carrier of textile e-commerce is the textile e-commerce network. The textile e-commerce network is a special information system developed by combining new technologies such as computers, communications and networks with the wisdom of managers.
The system can collect and process all kinds of information, such as textile production, supply, marketing, service and so on, under the existing technological conditions. It also carries out orderly, efficient and reasonable dynamic management and control of these information, providing users with effective information that is not limited by space and time, and assists users in making reasonable decisions.
From a narrow perspective, the main goal of e-commerce websites is to promote pactions between suppliers and suppliers and achieve business marketing.
Website becomes a platform for information exchange between buyers and sellers, and the service object is enterprise.
Transactional websites are already the main force of e-commerce for textile and clothing. These websites can also be subdivided into: comprehensive portal websites, textile industry websites and
Textile enterprises
Website.
Comprehensive portal websites are mainly sponsored by some authoritative organizations in China. They are paid or non paid membership system. They are mainly electronic commerce, professional search engine, enterprise online community, industry dynamic information and so on, and have powerful information retrieval, information exchange and information pmission capabilities.
These websites attract businesses to register with B2B operation mode, purchase and sale online, and promote online publicity.
The main purpose of its construction is business marketing.
At present, such websites are most active on the Internet and more popular.
The website of the textile industry is divided into websites such as cotton spinning, wool spinning, hemp spinning, chemical fiber, knitting, home textile, nonwoven, textile machinery and so on, such as China cotton net and China hemp textile information network.
This kind of website mainly involves a specific industry, specially releasing information on one aspect of the industry, or providing services for enterprises in this field.
The website of textile enterprises mostly focuses on displaying the corporate image, and there are few online pactions except individual enterprises.
Due to reasons such as knowledge, talent or economy, websites are mostly co founded by enterprises and IT companies. IT is responsible for maintaining updates, but updates are rarely carried out.
Judging from the construction of e-commerce, it can be roughly divided into 3 levels: electronic commerce, online matching and electronic pactions.
Online business is advertising on the Internet or providing business information.
Those who use electronic information technology to conduct business activities can be regarded as generalized e-commerce, which is a wide range of low-level e-commerce.
Online matching, that is, there are clear buyers and sellers, the process of matching is actually the expansion of electronic commerce.
The result of online matching is Internet signing, which will involve legal authentication and legal effect.
Electronic paction is the highest level of e-commerce. Its core is electronic payment and electronic settlement.
At present, most enterprises and individuals have the desire to use the Internet, more and more Internet users, but there are fewer textile enterprises actually using e-commerce.
The purpose of personal internet access is to obtain information.
The number of Chinese textile e-commerce websites is increasing, but few online pactions are carried out.
The degree of utilization of the Internet is different.
The textile e-commerce website is also mainly used to release textile product information. Generally speaking, textile enterprises prefer traditional trading methods.
The environment of e-business must be improved.
There are many factors leading to this phenomenon. Premier Wen Jiabao's speech in inspecting the Alibaba has already pointed out the mystery.
First, the security of the paction is not guaranteed, and the credibility of the network is outstanding.
The security problem of e-commerce is still the main factor affecting the development of e-commerce.
Due to the rapid popularity of Internet, e-commerce has attracted wide attention and is recognized as the most potential new growth point of IT industry in the future.
However, how to ensure the safety of pmission data is one of the most important factors for the popularization of e-commerce.
The survey company has conducted an online survey of the application prospects of e-commerce. When asked why it is not willing to shop online, most people worry about being attacked by hackers and resulting in the loss of credit card information.
Therefore, some people or enterprises are reluctant to use e-commerce because they are worried about security issues. The security problem has become the biggest obstacle to the development of e-commerce.
The security problem of e-commerce is actually a question of honesty between people, which is the same as real commercial trade, and requires the cooperation and efforts of both sides.
The future of e-commerce needs the cooperation of all netizens.
The two is to pay the market and the development of the third party payment.
The domestic electronic payment market mainly includes three business forms: the electronic payment platform of banks or UnionPay, the electronic payment platform of the third party payment service providers, and the self built electronic payment platform within the enterprise.
In the course of the development of the industry, some problems have gradually emerged. For example, virtual currency, as a new form of currency, has become an important part of the virtual financial system. It is necessary to prevent risks before the central bank's supervision system is put in place, and the identification, protection and development of electronic payment operation qualification.
The three is safety certification.
All kinds of business platforms, trading platforms and payment platforms should conscientiously and responsibly carry out the tasks entrusted by the buyers and sellers, and actively assist the parties in the paction.
Among them, the certification center plays a role of supervising and managing the signing and performing of contracts between buyers and sellers. Buyers and sellers are obliged to accept the supervision and management of the certification center.
Certification agencies play an irreplaceable role in the entire e-commerce paction and electronic payment process.
These are actually the relative commonalities faced by the development of e-commerce.
The construction of e-commerce in textile industry also has its particularity. In many cases, the quality and style of fiber, yarn and fabric in the upper and middle reaches can not be fully reflected by data, so many downstream customers still choose the traditional paction mode.
Analysis of common modes of e-commerce
B2B (Business to Business): the e-business mode of enterprises to enterprises, that is, the exchange of products, services and information between enterprises and enterprises through the Internet.
The popular saying is that they use Internet technology or make use of all kinds of business network platforms to complete business pactions.
B2C (Business to Customer): the e-business mode of business to consumer is referred to as "business to customer".
That is to say, it usually sells products directly to consumers and provides services.
This form of e-commerce is mainly based on the Internet retailing industry, mainly through the Internet to carry out online sales activities.
C2C (Consumer to Consumer): the e-commerce mode of consumers to consumers. C2C business platform provides an online trading platform for buyers and sellers, enabling sellers to provide online auctions voluntarily, while buyers can choose their own products for bidding.
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