UK Shopping Mall Will Introduce "Vanity Size".

　 British overweight 2010 clothing The market is booming. Female sex The overweight clothing market has increased by 45% in the past 5 years. Big week brand The designer announced plans to launch overweight clothing, highlighting the demand for overweight fashion clothes. Mintel's latest research shows that almost 1/4 of British women, equivalent to 6 million 200 thousand people, wear overweight clothing, or 18 yards and 18 yards of clothing.

In the past 5 years, Myrtle estimates that the overweight women's clothing market (more than 18 yards) has increased by 45%, reaching 3 billion 800 million in 2010, compared with the overall women's wear market by only 15%. The size of men's clothing increased by 6% to 1 billion 900 million pounds between 2005 and 2010.

Tamara Sender, a senior fashion analyst at Min ter, said:

Obesity in Britain is on the rise, which means that the number of garment consumers is increasing, and these shoppers are looking for more opportunities to purchase and upgrade clothing, as well as more fashionable clothing. Not only women need more clothing, but 1/3 of men wear XL clothing or bigger clothing. These consumers are no longer small or small. Therefore, all types of clothing retailers should be aware of the potential of this market.

Today, in Britain, the size of the most expensive clothing is 12 yards, 31% of women purchase this size, followed by 14 yards, and 10.1% of the British women (40% of the female population) wear 16 yards and more than 16 yards of clothing, and the population demand for clothing is growing.

But retailers seem unable to meet demand, because more than half of women wear 18 yards, and they find that there are not enough stores to supply different sizes.

In addition, of the 10 women, 4 wore 18 or more sizes. They thought that the costumes were not as fashionable as the smaller sizes.