LV Ignited High-End Commercial Wars.

Following the announcement of the 1800 square metre flagship store in the world, it was once heard. LV In the vicinity of lakeside, the news of buying land and property is not yet confirmed. Yesterday, lakeside international famous street related personage revealed that LV has confirmed to settle down, plans to invest 130 million yuan to create a unique image shop in the world, in addition, GUCCI, Cartier and other front-line luxury goods will also be settled, Hermes, and so on will expand one after another.

It seems that "LV" is obviously not satisfied with the "entrenched in the area of Wulin business circle". Niche market Ambitious, want to open a number of stores in the short term, and has clearly chosen three major business circles, namely, Wulin, lakeside and Qianjiang New Town, which will not only accelerate the "upgrading war" of the three business circles, but also ignite the high-end brand competition between the three business circles.

"LV people" to arrange lakeside famous street

"When the chairman of the LVMH group visited here, he said he planned to invest 130 million yuan to create a unique image shop in the world for LV lakeside shop." Lakeside international famous street responsible person revealed that LV plans to open next year, covering an area of nearly 2000 square meters, and equipped with a 270 degree lake view VIP center, such a VIP center, is said to have only Chinese and Japanese in the Asian region.

LV will not be lagged behind when the flagship store opens, and 1000 square meters of shops have been identified. In addition, Cartier has also taken 500 square meters of shops in GUCCI. Originally, Hermes and Hun, who had already entered the lakeside famous street, have expanded their faces. The former upgraded to 500 square meters, the largest flagship store in Asia, while the latter expanded from 400 square meters to 800 square meters, adding more women's clothing products.

And whether it is for the purpose of "LV" entry or promotion. Self image The peripheral transformation of lakeside international famous street is coming to an end. It is said that the glass dome built according to the design can be automatically closed to create a brand new lakeside image, and plans to open a new street at the end of December this year. Luxury stores are scheduled to open next year.

Luxury goods speed up "three upgrade"

The lakeside is only one step in the "LV" expansion. From this year to next year, luxury brands will quickly deploy three major business circles, namely, Wulin, lakeside and Qianjiang new towns. It has announced the luxury list of luxury goods. Cartier, FENDI, BALLY, Emporio, Armani and Coach already have seats. The luxury and big opening plans such as LV and Prada are also in the autumn.

If we say that there is a large area shop advantage of the famous brand street in the lakeside and the lakeside, then the high efficiency of the Wulin business circle will never be abandoned, and many luxury goods brands are also actively expanding negotiations in the land of the Wulin commercial area. The idea of GUCCI shop's expansion from one level to two floors is not two days a day, but Cartier and Hermes also have the intention to expand to two floors and three floors. According to legend, LV is also considering the renovation and renovation of shops.

For a business circle, if there is no big luxury brand support, I am afraid that it will be inadequate. The luxury brand of luxury goods will accelerate the upgrading of the three business circles.

"1+1+1" must be equal to 3?

　　 Luxury goods The expansion of big brands is obviously a promising market potential, but it is also uncertain whether the "1+1+1" will be equal to 3.

Although LV is only 300 square meters in the shop, its square efficiency is higher than that of other domestic stores. This year, the estimated sales volume can reach 280 million yuan, and the sales volume of Chanel is about 180 million yuan. Can LV's store and lakeside shop be able to sell the staggering sales in the industry as well as the shop?

According to industry analysis, domestic consumers' enthusiasm for luxury goods has broken out in recent years. It is very similar to that of Japan, and consumers will gradually grow, and will gradually return to rational consumption. Therefore, although the market capacity of the company is very large, it can not be multiplied. It is not easy to increase sales by several times.

On the other hand, three business circles with luxury stores may face a new round of competition, such as competition for high-end products and limited edition products, because not all shops can get the best products, and ultimately rely on performance.