Climate Influence Is Bigger &Nbsp; This Summer Shanghai Sandals Market Is Cold.

Since the beginning of summer, heavy rain has been attacked in southern China.

Three years and one year

Zhao told the author that the sales of sandals this year were about ten thousand pairs, and so far only about four thousand pairs were sold, and 40% of the sales volume was obviously unsatisfactory. He said: "not only are we, but also Shanghai, the sales of sandals are generally cold in all parts of the country this year. On the one hand, it is affected by the rain in the south. On the other hand, it is greatly influenced by the local climate. Shanghai is short in summer, and the weather is not hot enough. The sandals are short in wearing time and are not well grasped. Usually the weather is just getting hot. Your sandals are just on the market. Others' sandals or stock shoes are going to start selling or reducing prices, and sandals will soon fall off." during the interview, the general manager of a well-known shoe manufacturer in Shanghai.

At the same time, Zhao pointed out that this year the sandals Market in Shanghai met the "small year", the so-called "small year", that is, a year of sluggish market downturn. Zhao explained: "according to the rule of" three years and one year "in Shanghai sandals Market, coupled with climate reasons, after a certain amount of stock sandals reach a certain number, it is bound to start selling, and this is bound to cause confusion in the market sales. Your new sandals have just come into the market, and their stock shoes are sold at seventy percent off and sixty percent off, and the final result is that none of them sell well.

This year, Shanghai is slow in summer. For businessmen, the temperature of more than 30 degrees is not high. Nor is it the temperature that people have to wear sandals to go out. Moreover, Shanghai often enters the rainy season shortly after summer. There is more rain, not only the weather is humid, but also the roads are muddy, and sandals are obviously not suitable for such rainy days. People do not like sandals because they travel, because this means that your feet may touch mud at any time.

Shanghai's short and hot weather is relatively small in summer, and will soon enter the autumn. Sandals will also give way to newly listed autumn shoes. This is also an important reason why Shanghai sandals market is not well grasped.

Shoe companies look for

In the face of the bleak sandals Market, shoe manufacturers and dealers obviously can't wait for death. How to deal with this extremely undesirable market?

Shanghai famous shoe manufacturer Blue Tang Bo Bo Leather Shoes Co., Ltd. found that this year's sandals market is not optimistic about the situation, then immediately adjust production and business strategy, reduce sandal production, the company according to the Shanghai summer rain and muddy road, people seldom wear sandals in the actual situation, specially targeted research and development, produced a suitable for sunny days and rainy days can be worn hole shoes.

This kind of imitation dance shoes with good air permeability, soft soles and fashionable elements such as sequins and wrinkles are popular with the market.

The sale of this shoe has largely compensated for the unsatisfactory sales of sandals in the company.

In addition to continuing discount sales, the agents and distributors of Shanghai's big shoe cities also adjust their product structure in time, and launch shoes suitable for Shanghai's local market to reduce the loss caused by the sales of sandals. This is an important measure for many shoe agents and distributors to deal with Shanghai's cold shoes sales.