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    The Current Situation Of Beijing Stall: Consumer Groups Look Forward To "Clothing Night Market"

    2010/8/20 11:24:00 430

    Status Quo Of Beijing Stall


    Haidian District road two


    Nearby communities: Shang Di Garden community, upper east east, Upper West mile community, etc.


    The history of "stalls": one year


    Street stalls

    Merchant

    Quantity: around 21


    Does the booth owner have other occupations: 11 part-time jobs and 10 full-time jobs?


    Business hours: 17:00-22:30


    Go along the two East Road from west to East and chat with you.

    clothing

    The first man in the booth, the main dress.

    He was wearing a white sleeveless shirt and black sports shorts, standing up and down after the two or three meter long shelf, laughing and greeting customers who stopped to feel their clothes, looking very friendly.

    "I didn't bring a horse today. I don't think there's any trouble. My legs are tired."

    What is amazing is that he is actually a Inner Mongolia native with a southern accent.


    Take delivery as early as possible


    On the right side of the shelf is a pale blue retro A skirt. A young lady looks forward and looks at it repeatedly. The skirt matches the right wide belt, which is the fashion this summer.

    "This is a very good sale this year. It's been a summer."

    The little king took it down and handed it to her and left her hanger in his hand.

    The coat hanger is made of soft, white and gold soft materials. Xiao Wang says that such clothes hanger is very convenient and can be bent arbitrarily, as well as the demonstration of the board with eyes. "You see, hang up a circular T-shirt, press flat pants, place the shoulder position out of the corner, and hang the strap skirt to be very beautiful, especially stylish!"


    The young lady walked away, and Wang shook his head and hung the skirt back.

    Such a skirt costs only 29 yuan, and the autumn knitted sweater hanging in the middle of the shelf, and the right colored lattice shirts, all costs less than 40 yuan, and feels soft and comfortable.

    He pointed to the costumes and said, "these autumn clothes are all new. I do not know which one is good enough to buy. So the unified price is 39 yuan. When I sell it for a few days, I will not know which price is good."

    Xiao Wang smiled and naughty at the same time.


    Wang, 25, who graduated from the computer science department of China Agricultural University, is still single. He is usually willing to spend more time at the booth.

    "Wait a minute. There are still some people at the moment. I'm going to go back at 10:30.

    After dinner, go for a cool meal and get on the Internet. "


    Xiao Wang and his friends rent a two bedroom one hall near the Huangqi bridge. Apart from the monthly rent of 1300 yuan, the rest of the salary is not enough for the newly graduated young people to live comfortably according to their own ideas.

    So in April of this year, "master" led the way, he began to take the goods from the wholesale clothing market of the zoo, and joined the team of two stalls on the East and the East. After 5 o'clock every day, they drove to a spot on their bicycles, which lasted for 5 hours.

    "A month's stall income is 1000 yuan more.

    Beijing's basic wages are low, housing conditions are not good, and big money can't make money. How can we get some rent? "


    {page_break}


    The so-called "master" is to join the king first.

    Stall

    Most of the team's friends are like him.

    With "master" and other friends, he can quickly get familiar with the market and purchase process: to get the goods from the zoo, it can be done as early as possible. The kailailid clothing market is wholesale before 8, and then it is retailing.

    Men sell women's clothing, their own convenience: "wholesalers do not think you are left to wear their own, so particularly smooth, men's clothing is not so easy."


    Xiao Wang usually takes tens of dollars at a time, but when he takes the goods, he has seen a shirt of 1300 yuan at a time.

    Therefore, he estimates that the wholesaler who often takes the goods can only have ten thousand or twenty thousand yuan of water on the basis of the wholesale hours before 8 o'clock every day. As for the total number of wholesalers and retailers who can walk on the whole floor, he can hardly estimate the author.


    Just then, a short haired girl picked up a long white shirt with a belt to ask Xiao Wang.

    "39 yuan.

    New to autumn wear, good material. "

    Replied Xiao Wang.

    The girl was not satisfied with the price, and only willing to pay 25 yuan, so the two people at the side of you said everything I'd like to say.


    Future: physical store


    "The old people have gone by the Yellow Crane, and the Yellow Crane Tower is empty."

    This is the Little Wang who sells canvas shoes across the stalls to teach his son "little Ren" to recite poems. The word "Yellow Crane Tower" is particularly pleasing in bargaining.

    Born in Shandong in 2008, he came to Beijing in 2008, but now he is the "professional swing" of the two roads.


    "I came to occupy 3 o'clock every day for two years."

    At the very beginning, Xiao Ren's stalls were stockings, and the stalls were only half as big as they are now.

    Every day, he and his wife rode two tricycles at home. They went to Qinghe street in the daytime and came to the Chengdu Chengdu Railway Station in the evening.

    At that time, there was only such a stand in the Chengtie railway station to sell clothes, that is, from the second half of last year, the stall vendors were springing up to the streets next to the Chengtie railway station.

    In the past, you earn more than you can earn half, and now you will earn 30% yuan.


    "My first shipment came directly from Yiwu.

    At that time, a good guy in Shanghai met with friends in Beijing and found that the goods there were cheaper than Beijing. They ordered 20 thousand yuan at a time and sold out at the end of the season.

    Xiao Ren opened the box, and "little Ren" skipped the shoes that customers had tried to put back.

    "Then business grew a little bit bigger, and shoes were sold only 2 months ago.

    There is not much change in the style of socks. Once we sell it for a season, we can't sell it at home, sell it at home, get a little bit of it. Shoes are different. We can only take a little at a time, and replenish it in second days.


    Having accumulated two years of experience, Xiao Ren has gained experience in purchasing. The key is to run, to see the hot selling style in the shopping mall, to run the wholesale market, to sell goods more than three, and to get better information.

    "Don't think that the goods are not good, just cheap.

    20 yuan into the goods, shops can sell 45 yuan, can I? No! If you want to sell for a long time, you must win by quality and price. You have to regard yourself as a big boss. Why don't you sell it bigger than selling socks? "


    He has worked hard for two years, and his experience is mature enough. "Next year, you can open a shop."

    Do not need to be exposed to wind and sunshine, and do not have to be frightened by the city management. Stability is good for both mind and body.

    Recently, he has been looking for suitable pavements, waiting for an opportunity to come.

    He also has a recent goal, to take a driving test in the cool weather of autumn, and plan to add a car for himself.

    "In the future, you must not allow your son to set up a stall.

    It's my ultimate dream to have houses, cars, money and leisure, family happiness and happiness.

    By then, all my shoes had been processed for 5 yuan.


    Xiao Ren's dream has not yet been expressed "clean". Here Xiao Wang and the girl who wanted to buy a white shirt for a quarter of an hour later finally sold the shirt at 30 yuan and two pieces.

    "If I take 28 yuan, I make 4 yuan.

    OK, I'll get the dinner money back. "

    As he spoke, he bowed his head and put the money into the black pocket and sort it out.

    "All the clothes on the stalls are not up to price, but no one will buy them.

    Coupled with hardship, few people can really stick to it. QQ group used to be more lively, and no one spoke now.


    Seeing nearly 10:30 in the evening, there was no reduction in the number of people on the two roads to the East, and the petrol smell on the roadside station seemed to be more intense. Xiao Wang grabbed several packets of mosquito bites on his leg and prepared to pack them home.

    "Autumn and winter do not sell well. The weather is cold, clothes have semicolons, and there is no place to try.

    If only Beijing had a night market like our old town, the booth would be a few dollars a day, from 3 p.m. to 12 p.m.

    When he said this, he kept smiling and could not see that he had stood for 5 hours.

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