The First Shot Of Marketing In 2011.

August 20th, August 17th -19, Guirenniao Spring and summer 2011 new product launches and products Show A grand ceremony was held. Nearly 3000 agents and franchisees from 26 regions of the country were gathered together. This order will be based on the theme of "Zhi Qiang Da", which vividly interprets the determination of noble birds to make great progress.

Lin Tianfu, chairman of the company, briefly analyzed the international and domestic issues. Environmental Science After the development of the industry, the development goals and direction of the company in 2011 are highlighted. We encourage everyone to work hard and strive for greater development. At the meeting, the relevant officials of Yuen yuan also introduced the 2011 brand strategy, marketing strategy, service mode, sales policy and characteristics of 2011 spring and summer shoes and clothing products.

The site is divided into five major sections: living hall, city hall, comprehensive training hall, spare parts hall and net running hall. It shows 660 new products in 19 different series of spring and summer in 2011. The new products of "smart and portable" and "super elastic glue comfort" are popular.

Clothing is mainly reflected in the use of patterns and colors. Its style is mainly centered on three major themes: bold use of color, natural environmental elements and geometric spatial sense. Footwear is the core of research and development in the spirit of "reducing sports injuries, improving the comfort of clothing, and promoting sports happiness". In addition to being light, smart, comfortable and breathable, the style and style of the product are also designed with the concept of sports happy brand, combining the new technology and new technology to improve product performance, and subdividing the products into the theme of the city.

In addition, the ninth generation of the most popular terminal image " Simulation shop During the order meeting, it also made a brilliant appearance. The new generation of image shop aims to break the boundaries of traditional sports brands and innovate in terms of concepts. With a distinct theme, it gives consumers visual impact and psychological impact. The overall appearance is introduced into the natural concept of "bird's nest". The door combines the elements of grain and bamboo and wood. It combines traditional culture, low carbon demand and "sport happiness" concept, and extends the brand connotation. This is an important means to achieve brand differentiation operation, and its planning area requires more than 120 square meters. The specific improvement plan is expected to enter the market promotion stage in October this year after consulting with the franchisees.

The order will be unprecedented and there will be good news from the scene, under the new blueprint of "Happy Sports". Dealers are showing great enthusiasm. The amount of orders has increased considerably compared with the same period last year, which fired the first shot of marketing in 2011, which laid a solid foundation for achieving the overall strategic objectives of the company next year.