Buyer: Behind The Scenes In Fashion Competition.

Written in the front, "fashion buyer" is the most expensive and mysterious occupation in the fashion industry. It has a history of forty or fifty years in Europe.

In recent years,

In this regard, Guo Feihua, President of the fashion center, said: "buyers are the behind the scenes advocates of fashion competition."

"Behind the scenes trader" who determines the value of fashion business

Professional buyers are the key to tide brands to win the market, and the trend of international consumption is new.

We are at the T stage, the factories and the conference boards.

At present, the career of fashion buyer is fundamentally different from that of single raw material purchase and primary purchase stage.

They are mainly distributed in international fashion brands and luxury goods industries.

At the same time, the special operation mode of the buyer system has also given the fashion brand more choices to adapt to the market wind and reduce market risks.

But now the domestic department stores are basically brand agents, as well as distributors and shopping malls joint sales form, the buyer system is blank.

In the process of Asian financial crisis, Japanese department store giant eight hundred companion and Hongkong two Japanese department stores have been closed one after another, and the European and American mode characterized by the buying system has survived, which at least reflects the vitality of buyers and the recognition of consumers from one aspect.

In the face of the huge talent gap, Cohim, a fashion vocational training institution that has been committed to training international standard talents, has launched the first professional training course for fashion buyers in the country for the first time.

Training professional talents of composite international fashion buyers

The professional buyer is born in the mature fashion brand enterprise.

Enterprises with commercial operation scale and market influence will set up special buyers for the international market situation, because buyers decide the business operation mode and market value of different cycles. They have special identities for consumers and producers, suppliers and distributors.

This also enables buyers to have professional negotiation skills and create maximum business value for enterprises under the premise of cost saving.

To this end, the Sino German fashion New York buyer class promotes the training concept of the most powerful buyers in Europe and the United States, and jointly works with the FIT New York Fashion Institute to create a professional buyer training course in line with the development of the Chinese market.

Students can face face-to-face with international buyer professional lecturers, international buyers and fashion analysis commentaries across many fields of fashion and accessories, and can enter the CK overseas factory together with buyers, as well as BARNEYS, a buyer shop in New York, and experience firsthand the real working status of buyers.

At the same time, familiar with the domestic market of international buyers and students go deep into the Chinese market, understand the direction and responsibilities of Chinese professional buyers, and integrate into the Chinese professional buyers circle.

The special market and career development direction suitable for buyer development in China determines the unique customized training contents of buyers. One is the international purchasing talents targeting foreign brands, domestic agent brands and domestic trend brands, while the other is customized courses for career buyers, buyer shops and fashion brand store operators.

This course includes buyer strategy, fashion English, international textile purchasing analysis, fashion trend analysis, data analysis, and how to introduce foreign brands to occupy the fashion consumer market, as well as market strategy, buyer system operation, financial management, international trade and so on.

These are professional knowledge that a professional buyer must have.

In the fashion industry, which is more and more obvious in the current buying enterprise, the inevitable trend of this market has created the unique value of the special occupation of the buyer.

Fashion product stores give buyers opportunities to start businesses

Business type buyers are mostly generated by the inevitable trend of international market development.

Many people are sitting on the capital and unable to connect themselves with the fashion industry, holding heavy gold but not having the right store management mode. They want to open a fashion brand store without international market channels, and do not understand the operation mode of the store.

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The training of fashion buyers has given these people a new direction and a new orientation: Fashion Merchandising shops in the fashion industry.

It can help these people create a fashion product channel, enter the fashion market, and lead the new trend of brand collection store.

Those who are committed to buying shop and brand collection shop must go through professional buyer training to truly understand the business mode of the buyer's system.

Italy POLIMODA Fashion Institute, University of the Arts in London and the middle school fashion buyer course open the door to the fashion industry for those who are committed to the development direction of this buyer. How to grasp the opportunity depends on the real minded and visionary fashion talents.

Brand collection shop is also known as brand concept store.

That is to say, in a store with a uniform name, there are several or even dozens of brand new fashion products.

As the name suggests, it integrates clothing, shoes, bags, jewelry and other fashion products.

The emergence of the collection store has given more surprises to the people with modern consumption habits, and will surely develop into a new business mode.

Therefore, the fashion product collection store development mode has brought more opportunities for fashion buyers.

With the advantage of buyers, these people can go abroad, collect international products, find designer brands, and master fashion trends ahead of time.

They can use professional marketing knowledge to carry out business in the country and establish brand names.

These are also included in the curriculum of fashion buyer, a fashion professional buyer.

All kinds of professional ability training lays the foundation for developing fashion business for the fashionable people who are going to set up a fashion brand collection store.

A collection of fashion brands based on the fashionable professional buying system will form a new trend in the development of China's fashion industry and create a new prospect for the development of the fashion industry's collection store mode.