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Interpretation Of The Development Trend Of The Fabric Industry

2010/8/20 22:04:00 40

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With people's lives and

consumption

With the constant change and improvement of the concept, the major manufacturers also follow this rule to seek the understanding of terminal management needs and satisfy the terminal consumption preferences.

Constantly changing and improving, from single brand to multi brand operation, service upgrading and mode change, every change reflects the prediction and try of the major manufacturers to the market and even the industry. We can interpret the trend of development in the fabric industry.

Trend 1: polarization of industry division of labor

On the product, it mainly focuses on the positioning of the style, then strengthens the brand packaging and services, pays attention to the marketing mode, and has the advantage of the large structure of the products. Zhejiang has more advantages in the jacquard and fabric technology, its advantages in price and the diversified characteristics of its products. The advantage of its small structure is very obvious in the market. With the development of the industry, the characteristics of the two industrial bases are drawing lessons from each other and influencing each other. On the one hand, Guangdong pays attention to the deep development of the products and improves the value of the products themselves. On the other hand, Zhejiang manufacturers also use the Guangdong mode to break through the marketing, so the manufacturers and manufacturers form an all round competition between the base and the base, and this kind of competition will eventually compete in the pattern and compete on the channel. This era is an era of extremely rich products. From the two major industrial bases of Guangdong and Zhejiang, Guangdong

The ultimate development of the industry will be polarization. Some of the manufacturers are pformed into pure product suppliers, while some of them are pformed into pure brand operators.

Trend two:

Fabric industry

Terminal branding

In the past ten years, the exhibition Revolution centered on design has contributed to the end.

End door shop

There are qualitative changes in store image, space layout, style and technology, and supporting atmosphere.

With the continuous progress of the times, the continuous improvement of living standards, material life into the era of brand, consumer brand awareness is growing, fabric brand stores become consumers' "first choice".

When consumers choose among many similar products, besides paying attention to whether products can meet the basic material needs protection, they are more concerned about what additional value the product can bring.

As a matter of fact, we all know that in terms of the function of products, the products of traditional stores may not be essentially different from the products of brand stores at the same price, but the tendency of consumers to choose is obvious.

A simple fact is that the same product, through brand packaging and professional services, forms the added value of products, enhancing the value of products in the minds of consumers, thereby affecting consumer psychology.

Brand is just like a magic power. Consumers love brands, and the market is also pursuing brands. We can safely believe that the branding of the fabric industry terminal will become the main direction of the future market.

Trend three: multi style shops become a trend.

Unified brand VI identification system, the overall atmosphere, professional services, so that consumers enjoy the brand experience.

Everyone has different dreams of their own home, so that the diversity of home decoration design becomes inevitable. The single style products can no longer meet the diversified needs of home decoration design. Home furnishing different functional areas has long decided that the matching fabric is an organic whole with multiple styles. We need an atmosphere living room, a warm bedroom, a study full of cultural atmosphere, and a naive romantic children's room. The brand shop with multiple styles will be the stage to realize these dreams.

Trend four: standardized services will become the core competitiveness of franchised stores.

The terminal impact of famous brand and the combination of multiple styles promote the connection between the store and the consumer's lifestyle. Through the psychological impact on consumers, the value of products in the minds of consumers can be increased, so that consumers can experience one-stop consumption with the appearance of multiple varieties, thus forming the exclusive value-added of exclusive stores.

The assimilation and homogenization of products are the fact that there is no change in the terminal market. When all brand stores can fully meet the needs of consumers, the competition between brand stores is more intense. Therefore, how to strengthen the brand service and enhance the core competitiveness of the store will become a new topic for each business.

Store management, form customization, process specification, service level and other aspects have become the basis for consumers to determine whether a franchised store really has brand advantage, and directly affect consumers' trust in brand stores. In this way, standardized services will become the core competitiveness of franchise stores.

In the next ten years, it will be the ten year of the great integration and great development of the fabric industry. As the leader of the home textile industry, the bed products have set a good example for us, and the road of branding industry is just around the corner.