Beijing'S "Tianqiao Department Store" Rebuilt &Nbsp; Retain Local Characteristics Products.

Yesterday (20), after more than 5 months of redecorating, it was written by Guo Moruo.

More than 9 o'clock yesterday morning, the mall has not yet opened, the door has gathered a lot of surrounding community residents.

A couple of old customers said, "I lived with my neighbor in Tianqiao department store for most of my life. I heard that I want to see it again today."

Early door opening for 1 hours

Most of the department stores in Beijing are open at 10 a.m., and the opening time of Tianqiao department store after reopening is 9.

"Some of the big aunt who stroll early is coming to see us. We are not open to the door," said Dou Tai Mei, general manager of Tianqiao department store, giving up the "Tianqu department store" before the "folk shopping mall" route. Considering the purchasing power of the community, the main products are discount goods.

After re opening, shopping malls will be positioned as community shopping centers.

Violet aloes powder, friendship hand cream, clams oil, Hua Zi shampoo, OI whitening powder honey...

The famous brand cosmetics made in Beijing people can still be found here. In just ten minutes, there are more than ten customers asking.

"Do you have white shoe shoes?" Ms. Zhu asked the clerk. The clerk indicated that she could contact her to see if he could get in.

Ms. Zhu told reporters that she often took part in Taijiquan training. After wearing the white ball shoes for a few times, she was not white. The white ball shoes powder was easy to stain the black trousers. So when she heard that Tianqiao department store opened, she came to buy the white shoes.

Bringing together more than 70 famous brands to preserve local characteristics

The hardware conditions of Tianqiao department store have been improved, new lights have been added, and shops have been redecorated, but the decoration level is still somewhat different from the fashion department stores.

One layer is cosmetics, jewellery and food; the two is mainly for middle-aged and elderly clothing, while half of the business area is sports brand and down jacket discount shop.

It has been revealed that the shopping malls have restored the department store format. The pformation cost 18 million yuan, bringing together more than more than 70 well-known brands, taking into account the overall consumption level of Nancheng and the majority of second tier brands. At the same time, according to regional characteristics, some local special products such as old Beijing cloth shoes and magic products were maintained.

On the third floor of the sporting goods area, the Adidas discount shop says, "4 fold up". Black metal shelves are full of black and white shoeboxes. The Lining factory store is 3 to 40 percent off. According to the merchants, it is the largest Lining factory store in Beijing.

The four floor, the whole layer of the down clothing special store is the 2000 square meter joint with Xidan shopping mall, "the first feather house in Beijing".

Dou Jingmei said that this is a bright spot in the operation of Tianqiao department store. The special store is the first joint operation of the two old commercial enterprises in Beijing, such as Tianqiao department store and Xidan shopping mall.

Community residents to support future development to be tested

Community residents have heard about the opening ceremony and have gone around to comment.

A more than 50 year old resident, Miss Zhang, said she was a little disappointed. It didn't seem to be the original "Tianqiao department store".

For the first day of passenger traffic, a layer of merchants Chen said, is still satisfied.

But the industry also said that the flyover Department stores had changed three formats in two years. In 2008, they issued "folk custom cards", claiming "the first folk custom in Beijing", but with little effect and poor management. Last year they introduced special products from all over the country.

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Historical changes of Tianqiao department store

In 1953, Tianqiao department store opened, and in 70s and 80s of last century, the market reached its peak.

In 1983, Tianqiao shopping center chose the form of joint stock company.

The following year, the market began to implement a series of joint-stock pformation work, and to 100 yuan per share, by the industrial and commercial bank agency in installments.

In January 19, 1992, the new shopping mall was opened for business.

In 1999, Beida Jade Bird shell flyover Department stores were listed, but because of its emphasis on high-tech projects and no adjustment and reform of shopping malls, the operation of Tianqiao department store was deteriorating.

In 2005, the city of jewellery was rebuilt in the first floor of Tianqiao department store, but it still failed to change the situation of loss.

In December 28, 2008, the pformation of Tianqiao department store was reopened under the banner of "the first folk shopping mall in Beijing".

In the middle of 2009, in order to attract tourists, four floor restaurants in the mall introduced live performances such as Er Ren Huan.

In the second half of 2009, special foods were introduced.

Before the Spring Festival of 2010, the mall faced second pformations.

In March 18, 2010, the mall was closed for internal decoration and re investment.