Asia'S Largest Marine Theme Children'S Department Store Officially Landed In Xiamen

　　　　 Conch Bay Children's department store signing and press conference scene

Chen Xiaobin said that the conch children's department store Market Space planning and landscape design have been at the forefront of the whole country. They not only learn from the design concept of the Expo children's hall and the avatar's science fiction landscape, but also integrate into marine culture elements and symbols. There are up to 20 interactive interactive landscapes with a total area of more than 1000 square meters, including large scale landscapes such as the maritime age and the underwater world. There are also nautical scale and 17 light-years under the sea.

Take the Na Mei scale as an example. People who have seen the most popular movie "Afanda" in the world, I am afraid, are deeply impressed by the forest that the NME people live in on the planet of Pandora. At the same time, the Na Mei scale of the conch Bay will not only step on to make charming lights, but also play beautiful notes according to the walking steps.

On the southeastern coast of Xiamen, the most beautiful city in the United Nations, Zhongshan Road is the only commercial pedestrian street that goes straight to the sea. It will create a theme of the largest Asian children's department store in Asia. There is no doubt that if the blueprint is finally realized, Xiamen business will have more business cards to the whole country. {page_break}

Create a one-stop shopping for 0-16 year olds

The conference site, in addition to the shops on the bottom of the shopping mall, transformed itself into the conch children's department store. In addition to accommodating the common formats including children's wear, children's shoes, toys, stationery and so on, it will also introduce special formats including early education development, children's restaurants, amusement and entertainment, 4D cinema, etc., with more advanced experience such as role experience and scene venues to provide service support, so as to truly realize the one-stop shopping for infants and children aged 0-16.

Chen Xiaobin, the controlling representative of the children's department store and general manager of Zhongtian investment, said they had swayed in the choice of the two markets in Nanchang and Xiamen, and finally attracted the attention of Xiamen because of the rapidly expanding consumer demand in the children's market, the rapid rise of Zhongshan Road and the long and attractive market gap. This view is almost the same as that of Xiamen's business community. A senior businessman in Xiamen once pointed out that from the perspective of market demand, it was two or three years ago that it had arrived at the critical point of the birth of children's department stores. In fact, the children's department stores were rushing to Xiamen, and the industry did not feel surprised and surprised.

On the same day of the press conference, the signing ceremony was held at the same time, including a number of famous brands of children, such as Kate, Mamie Marka, dog and so on.

Huang Chengcai, general manager of Kate children's products Co., Ltd., said that the business mode of this professional store in conch Bay is the development direction of the children's products market in the future. The reason why Kate wants to put the flagship store into the conch Bay is also to seize the opportunity of a market. He thinks that the theme of the shopping mall is distinct and prominent, and is located in the commercial leading Zhongshan Road of Xiamen. It is bound to become a battleground and flagship store for children's brands both at home and abroad.

Better to be an "alternative" store without rents.

Since the transformation of Zhongshan Road's entire walk, many merchants are both beneficiaries and victims. The reason for that is the storefront rent of the eastern section of Zhongshan Road, which has been trading overnight.

Shen Guoshan, director of investment promotion at conch Bay children's department store, said in an interview that investors have noticed sharp changes in the market. However, they will promise not to increase their rents and maintain the rental plan made before the release of the pedestrian street renovation schedule. "We have occupied the high speed train to catch up with the development of Shanghai West. In the historical opportunity of the transformation of the whole pedestrian street in Zhongshan Road, it has occupied the right place; the right place, the right place, the poor and the people and what it is, I think it is not to hurt the interests of ordinary merchants, and have the idea and action to win growth with ordinary merchants." Shen Guoshan said.

Needless to say, in the eastern section of Zhongshan Road pedestrian street, the rental of children's department stores in the conch is very different. {page_break}

Powerful business software

Nearly 30 domestic news media, television, newspapers, radio, network multi-dimensional and three-dimensional reports, as well as CCTV host Ju Ping and other congratulatory messages...... "Long guns and short guns" stand in the forest. Although they are five star hotels, the hotel receptionist is still shocked and never seen.

The strong media coverage of the news conference of conch Bay is also far beyond the expectations of Xiamen's local media. According to the reporter, many of the media present and sending congratulatory messages are strategic partners of the conch children's department store. The resources and energy of the investment operators are evident.

Chen Xiaobin, general manager of Zhongtian investment, said that if the theme of the ocean and the characteristics of interactive experience are regarded as the basic hardware of the shopping mall, the long-term strategic cooperation with the domestic children's media, especially the TV media, is the management software of the shopping mall. It can not only provide consumers, that is, the completely different consumer experience and growth potential, but also bring more room for the growth of the brand and the growth of business profits of the mall.

According to the analysis of the industry, the ambition of the children's department store in Hai Luo Wan is probably not only the consumption of 700 thousand local children and adolescents in Xiamen, but also the vision and target of more than 25 million tourists every year. Because visitors to Xiamen have a very obvious characteristic compared with other tourist cities, namely, younger age, family and short distance self-service. With the opening of high-speed railway, the trend of tourists' growth is more obvious. This characteristic is more outstanding.

Extended reading:

Jubilant and golden sun

A 6 million yuan, low cost two-dimensional animation, "jubilant and grey wolf", created a staggering $85 million box office miracle in 2009. The consumption of games, toys, clothing and other products derived from the game was 10 billion yuan, which made us feel the huge energy of the Chinese children's zero income consumption army.

The Research Report on the development of China's children's clothing industry also shows that the consumption demand of Chinese urban residents for children's clothing is about 800 million per year, the annual growth rate is 26.5%, and the growth rate will be 8% annually in the future. And toy sales will grow at a rate of 40% per year. It is estimated that the annual sales volume of toys in China is expected to exceed 100 billion yuan in 2010.

China's children's industry market is recognized as the world's most business opportunity and profit margin market. According to the data, more than 300 million of children under 16 years of age in China, and the total expenditure of urban children in the family has exceeded 33%. The authoritative data from the infant industry association show that the consumption market of children under 6 years of age in China is expected to exceed 1 trillion yuan in 2010.

China is currently in the fourth wave of baby boom. This baby boom is driving domestic consumption into an accelerated period. Since 2000, the growth rate of infant industry has reached 30%, far higher than the growth rate of GDP9% in the same period. The status of children in the family and society is constantly improving. Apart from their parents, there are at least 6 people around the 1 "little sun", grandparents and grandparents. The family structure of "4+2+1" has become the mainstream of the society. With the rapid development of China's economy and the increasing proportion of family investment in children, children's consumption far exceeds the growth rate and growth potential of the adult consumer market, which is a rising golden sun.