Underarmour Launched The Latest Basketball Boots High-Tech Lead The Fashion Trend.

I wonder if you remember Brand Jennings's sharp breakthrough, which not only benefits his sharp technology, but also benefits from his sharp shoes at his feet. Jennings's sponsor Under Armour has entered the basketball shoes Market in the near future, and decided to provide basketball fans with the most perfect basketball equipment.

A spokesman for Under Armour said that the company was formally committed to the production of basketball shoes, and will be fully listed in the autumn. Recently, on the official website, there are 4 pairs of basketball shoes ready to be put on the shelves in early October. These 4 pairs of sneakers have used Under Armour's latest Mirco G foam insole technology. Of course, Jennings, the company's number one spokesman, will wear the new sneakers for the next season's NBA. At that time, you can see Under Armour bloomer advertising.

In 1996, Under Armour, which started with perspiration and synthetic fabrics, has become the third largest developer, distributor and distributor of sports functional clothing, footwear and accessories after more than 10 years of unremitting struggle and continuous innovation in the US domestic market after Nike and Adidas.

The company's start began with the improvement of the clothes Kevin, chairman, CEO and President of the company, Mr. Planck. At that time, Planck, a member of University of Maryland's rugby team, changed the water permeable cotton T-shirt from the school team to a sweating chemical fiber breathable suit, and bought a cloth at a store in accordance with the composition of the breathable shorts at the time, and asked the tailor to sew 7 shirts of the same quality. After receiving the affirmative reply after the teammate tried, a small design of tights and uniform was produced. While naming the product of his own design as Under Armour, Planck also started a one to one promotion from players who knew the team to other teams. In 1996, Planck earned the first barrel of the product: $sixteen thousand. In 1997, when the product was once favored by Geoff, a teammate in Maryland and a four point Oakland cavalry team, George, Planck's product revenue reached $one hundred thousand. In 1998, after winning the order of 350 uniforms of the Georgia Polytechnic University Rugby team, Planck's Under Armour company stood firm in the US domestic market and began the rapid development of the company.

After successfully entering the domestic market and firmly occupying this unique area, the tight clothing products originally designed for top athletes successfully occupy the unique field. Under Armour is constantly updating its ideas and keeping its sense of innovation at the same time. It also begins to march towards a wider market, gaining more consumers' attention and purchasing power to their products. The company started from the earliest Baltimore rugby team fitness clothes, and gradually launched the rugby uniforms in NCAA, NFL's regional, national sales, and gradually launched other aspects of sports apparel products. According to statistics, in 2003, Under Armour launched the women's clothing series, and launched children's clothing products in 2004. In the first quarter of 2006, sales of women's clothing increased by 112.1% compared with the same period last year, while clothing for young people increased by 119.7%. In 2009, according to incomplete statistics, at least 119 teams in the university football teams of the NCAA League of the first class of the Under Armour company adopted the products of the Armour company as their official designated products.

In the 3 years of 2003-2006 years, sales of Under Armour increased by an average of 78.4% and profits doubled. In the 2006 ranking of 100 fast-growing small companies in business week, the Baltimore based company climbed to sixth.

In August 2006, Under Armour officially became the third largest footwear supplier of NFL after Nike and Reebok. The move marks the formal challenge and confrontation between Under Armour and Nike, Adidas (Reebok has been acquired by Adidas), the same type of company that has long dominated the eligibility brand and the US domestic market.

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The most successful place for Under Armour is its company's concept in product design and marketing. In product design, boss Planck always insisted on providing the most advanced products for athletes of all levels. Although the product price of Under Armour is much more expensive than that of the same kind of products, there are many excellent athletes who strive to challenge the limits of their own abilities for the Under Armour products with excellent workmanship, fashionable appearance, comfortable wearing and strong breathability. In terms of sales, Under Armour can be said to be unique. In addition to the earliest selling of products from recognized players, the company has been insisting on sponsorship in various top professional and amateur sports venues to expand the visibility of products. The two most famous events are Under Armour's sponsorship of the NFL draft test and the All Star Football Competition of all high school students in the United States. Unlike Nike, Adidas, these big and thick companies often sponsor different top players. Under Armour only sponsors events in these events. Through the agreement reached between the organizers and the contractors, the products will contact the future NCAA and NFL players in all aspects of the event (clothing, footwear, sports equipment, awards, etc.), and invisibly, the advanced products and fashion concepts of Under Armour will be injected into these players' minds, so that the product awareness is improved. Moreover, the company always adheres to the top-level product, high-end and its sponsorship competition to participate in the top athletes have a good complement to each other. These future stars' recognition of products is the best advertising effect for the majority of fans, and has achieved twice the result with half the effort. Under Armour used the least money to get the most potential customers, and its strong market operation capability was most vividly reflected.

Under Armour has achieved great success in the market, and has always been firmly committed to technological innovation and idea innovation as the primary driving force for the development of the company. In July 2009, the company launched a "sleeping suit" with the function of treating sports fatigue. The special equipment was jointly developed by Under Armour and University of Connecticut, which has a special effect on the fatigue recovery of athletes. In September 2009, Under Armour entered the top football shoes of the football market.