The Phenomenon Of "Two-Way Attack" In China'S Garment Industry Is Increasingly Reflected In 2010.

In August 18th, the seven wolves reported that the company achieved 1-6 yuan in operating income of 970 million yuan, an increase of 10.7% over the same period, an increase of 40.7% in operating profit and a 36.2% increase in total profit.

The China Daily also showed that in the middle of 2010, the number of exclusive stores (Hall cabinets) was 3250, of which 299 were direct stores, and 79 were direct stores than those at the end of 2009. There were 2951 franchisees and 78 fewer stores than at the end of 2009.

Correspondingly,

In this regard, analysts believe that, in the context of the global economic crisis, especially whether China's economy will be faced with the two bottom finding and the rising cost of garment industry, the seven wolves will face greater competition pressure than other garment and textile enterprises.

And the continuous increase in store rentals will undoubtedly increase the burden on the stores.

Therefore, seven wolves can only slow down the speed of "running horses in circles" and focus on the profitability of a single store.

After the cold winter of 2009, although the clothing and textile industry of China has lived through life and death, the prospect is still not optimistic.

According to public data, 1-7 months of this year, China's textile and apparel industry

At the same time, it is widely believed that the growth of textile exports will slow down in the second half of this year.

According to the data released by the General Administration of customs, the export volume of textiles and clothing increased by 11.4% in July, but compared with 19% in 2008 and 17% in 2009, the growth rate in the second half of this year has come down.

According to an industry analyst, the overall performance of the international market is relatively low, exacerbating the speed of the export of some domestic clothing brands from exports to domestic sales.

Foreign brands suffering from the financial crisis have begun to rush to the Chinese market.

This means that domestic brands such as the seven wolves are facing the double attack of foreign brands and export to domestic brands.

Zhou Shaoxiong, chairman of the seven wolves, also said that some foreign brands are developing strategies for entering China. In 2010, the phenomenon of "two-way attack" in Chinese clothing industry was increasingly reflected, and the new pattern of clothing was coming.

In this complex competitive environment, the seven wolves slowed down the pace of expansion.

"Shops and shops are basically flat, store rentals and labor costs are rising. At present, the company mainly lays a solid foundation and focuses on improving the profitability of the storefront."

Zhou Shaoxiong introduced.

In fact, the seven wolves also mentioned in the newspaper that commercial property prices were high, squeezing terminal profits, but also brought pressure to the company's channel development.

For this reason, the seven wolves indicated that they would encourage the channel to enter the market and properly sink to the three line market, so as to reduce the cost of the initial stage and reduce the risk of channel.

However, the industry believes that the seven wolves are constantly investing in brand building, and management and innovation are constantly upgrading. They do not seek expansion of the number of stores, but attach importance to the connotative development of brands and benefits. The seven wolves are suitable for their own development at the crossroads of garment and textile industry.