Fur Is More Light And New Fur Age Is Coming.

Over the past ten years, fur traders have been actively approaching and soliciting designers, especially young designers, some of whom have not even stepped out of school. They provide free samples to designers and establish contacts with various trade associations. Last summer, AlexanderWang, HaiderAckermann and OhneTitel designers, AlexaAdams and FloraGill, were invited to Copenhagen together for a one week visit to the studio of SagaFurs. The marketing company directly acts as a supplier of up to 3000 leather goods in Finland and Norway. Family fur often sponsor such activities, and invited designers can get the privilege of using their top fur at will.

Naturally, AlexanderWang and OhneTitel added fur to their 2010 autumn and winter series. HaiderAckermann has launched a fur scarf and a necklaced wool coat with necklaces adorned with fur.

"We found a new possibility to use fur like this fabric. Now we can make fur very light." AlexaAdams, designer of OhneTitel, said, "fur has increased the diversity of fabrics. We seem to have stepped onto a new continent with a long history. "

Several young designers agree with this view. In their eyes, instead of fur is a symbol of luxury and rebellious declaration, it is rather a novel design vocabulary. AlexanderWang said he didn't want to use fur in his series at all, but he changed his mind after looking at a lot of plush fabrics similar to fur. "The key is to create rich and extravagant texture on the premise of blurred real fur and artificial fur." He said.

Adams revealed that she learned a new technology in Denmark, so that she could put together a very thin piece of fox fur on silk fabrics at a uniform distance to produce a new fur that weighs and costs only the traditional fox fur 1/3. In the new series, she and Gill used this fabric and chose army green. CarineRoitfeld, editor in chief of the French version of Vogue, is very pleased with the design. So the designer sent the sample directly to the hotel where she stayed to make it available on the day after the fashion week. The price of the dress at the counter will be as high as 10400 dollars, but Roitfeld often appears in front of the camera. Finally, the designer decides to simply give her the clothes, because the high appearance rate has already made it worth the fare, even more, its fabric is free of charge, and there is no cost at all.

Young designers are not the only ones who enjoy the benefits of new technologies. In the new series of MichaelKors, there are not only knee fur coats, but also fur dresses. "I see fur as another fabric in a woman's wardrobe, and fur making technology is developing like textile technology." He said. "It can be feathery, thin, without lining and even knitted. As long as we can combine comfort and luxury, the result will always be uplifting. " Gucci's design director, FridaGiannini, said that the warmth retention characteristics of Gucci's classic fur products are now integrated with the lightweight garments like T-shirts. "For example, our suede coat is covered with a layer of fox skin blended fabric," she said. "It perfectly reflects our craftsmen's craft level and creativity in fabric manufacturing."