Famous Clothing Companies In Henan Have Started To Shop Online.

This year, well-known enterprises in Henan such as "three full foods", "Wenxin tea industry" and "Yali Da dress" have been "touching the net".

However, when the reporters visited the online stores of these enterprises, they found that the volume of turnover was less than 100 in most months, which was far from that of their offline businesses.

Henan's famous companies are opening their stores online.

Three full food channel marketing director Xiao Zhixiong told reporters, three full food Taobao mall flagship store opened at the end of April, and the reporter noted that in the Taobao mall, well-known enterprises in the province such as miss you, Wen Xin and so on, all have flagship stores.

According to the buyer's evaluation, these flagship stores were basically established this year.

In addition, Ya Li Da

Not only these garment enterprises, Henan science and Technology Publishing House also began to sell books on the net, its buyers commentary began in February 19th, the online display, its sales volume of the top ten products, total sales volume reached 1215 pieces, the result is not bad.

Behind the camping of online businesses is the rapid growth of consumption in Henan online shopping.

According to Taobao's annual report on China's online shopping in 2009~2010, Henan ranks second among the ten fastest growing provinces in China, and Henan ranks eighth in the ten largest provinces with the fastest growth in online shopping.

Most stores sell less than 100 pieces of monthly sales.

However, after a careful look at these online shops in Henan, the reporters found that most enterprises only stay at the level of "mail delivery" in marketing activities, and rarely see other marketing means.

Most online stores have less than one hundred sales per month, and some even have only a dozen or so.

Ye Jinwei, head of e-commerce in Wenxin tea industry, admits that there are no promotions for online stores.

Xiao Zhixiong also admitted that the company is well known for its traditional distribution and marketing channels, and has an adaptive process for e-commerce rules. "Only when we know the rules of the game can we clearly define the next step."

Tian Pu, partner of Zhengzhou Magnolia Management Consulting Co., Ltd. believes that these enterprises are wasting the function of Taobao mall. "Monthly turnover is only more than 100 or even dozens of items, which is the scale of pactions of three ordinary diamond shops.

Such a scale of pactions, 90% of the enterprises are losing money in doing.

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"If you lose money, why don't you find a good hand?"

Tian Pu suggested.

In an interview with reporters, San Quan and Ya Li Da indicated that they were willing to introduce professionals or recruit professional network distributors.

Before and after the Dragon Boat Festival this year, a shop on Taobao online opened a store in May 14th and reached two crowns in June 23rd. This means that over 40 days, the shop has made over twenty thousand businesses.

Tian Pu introduced that some online stores attract buyers through a large number of promotional activities, such as free trial, one yuan pat, and so on.

Tian Pu said, at present, most domestic enterprises rarely see the case of meticulous operation, only a few professional e-commerce companies will start from the market research, later marketing planning, customer service and so on, step by step planning, making online well-known brands.