Sellers Look Forward To "Money Scene" VC Sniffing Online Shopping Opportunities.

　　 A shop that has just opened more than 1 months selling women's clothing has won the favor of venture capital and got 8 million yuan investment. Yesterday, the reporter learned from the net that the first VC shop in China was settled.

There are many signs that nowadays more and more VC are looking at the fast development. online shopping In the field, dig out the huge wealth effect here. The presence of venture capital also tells the industry that the concept of traditional online stores will change from C2C to B2C to V2C.

"Womanly" website, VC also likes it.

Yesterday, the reporter found this online shop on the Internet. The main products in the shop are women's clothing. The front page ads are "lady first, office second first feminine, only have the passion to work". Sale Most records began in July.

From the introduction, the online shop, located in Shekou, was set up in June this year, with a registered capital of 1 million 600 thousand yuan, mainly for 25~35 years old office, and the female created a Fontbleau full of women's clothing brand.

"A lot of hot money, they are looking for good projects, and the rapid development of online shopping has also become a new depression." According to the insiders, the main reason why venture capital invested in Fontbleau was one week after the shop opened. The store launched a spike on the Internet. The sales volume of that day exceeded 500, and sales volume reached about 100000 yuan.

The brilliant performance has attracted the attention of the venture capitalists. Shop And then start active contact. Yesterday, the reporter contacted Mr. Liang, who is responsible for the operation of the shop. He told reporters that their team had 10 years or so experience in the Internet, so both the network operation and the network promotion have professional talents. They also accumulated abundant resources in the field of clothing. "In fact, the Internet and venture capital circles are very small. It should be said that when we open a shop, venture capitalists take the initiative to find them. At the most, more than 10 venture capitalists are talking with us." He said.

The wind is in, and there's no rush to repay.

Hot money search for Internet stores themselves, but now online stores are also starting to pick VC. "There are still not many VC companies that really understand China's e-commerce." Because he signed a confidentiality agreement, Mr. Liang said it was not easy to disclose information about venture capital, but he told reporters: "at that time, many of the family members voted in the venture, and the fund was not the largest, and some venture capitalists even made millions of dollars." But in the end, they work hand in hand, mainly by "understanding them". "Online shopping is still in the stage of nurturing and development. Some venture capitalists only want to invest money in a few months to produce benefits, and this is not urgent. They want to make boosters."

How can 8 million yuan be spent? The head of the shop said with smile: there are mainly three inputs: first, the creation and dissemination of the Fontbleau brand, all of which need capital; on the other hand, promotion on the Internet; so many shops selling clothing on the Internet, and how to stand out. It also needs a certain amount of funds to promote publicity. Finally, the money is spent on the quality assurance of clothing, and they plan to introduce the products of famous designers.

The sellers look forward to the "money scene".

The online shop that sells women's clothing can attract investment of 8 million yuan in venture capital. This news has caused a sensation in the sellers over the past few days. The number of online posts has reached more than 10 thousand. Many people are envious of the online shop that has won the venture. "VC is also beginning to pay attention to the big cake of the shop." Many sellers began to look forward to the "money scene".

A seller named qinstore said: "this store cattle. The involvement of venture capital is not only a platform to solve employment, but also a stage for entrepreneurs to fly. He believes that now the online shopping standardization, expansion, deepening, high-end, so now the threshold and speed of development must not be like saving money, a little bit of credit, to use strategies and tactics.

"Professional team, one-stop operation and professional development of online brand clothing mainly meet the needs of buyers. This pattern has made some online stores run out. Sellers "panic city", said that in 1~2 years, there will be no less than 10 Internet brands emerge as the times require.

VC sniffed online shopping opportunities {page_break}

As the first venture capital, Mr Liang said: "this is just the beginning. In the future, it will be more and more common to get VCs in good industry and good shops."

It has always been considered a way for grassroots entrepreneurs to open shop in the past, but now the presence of VC marks a change.

An industry insider with 10 years of Internet experience believes that the online shopping market will attract 2 major areas of VC, one is the hot "her economy". "Women's beauty is the highest sales volume, such as cosmetics, clothing and so on." According to the latest report of China's online shopping hot cities in 2009-2010, the women's clothing has become the first of the top ten hot selling products in online shopping.

Between May 1, 2009 and May 1, 2010, 1217 of the 10 thousand yuan of online shopping transactions were spent on women's wear. At present, online clothing stores are uneven. With the capital and management support of venture capital, the operation of women's clothing in online stores will also develop towards standardization and professionalization.

Another favorite of VC is the "pull wind" product, for example, some online products are actually very low cost, but after packaging, they sell fire and have a high price. "Hidden shop opportunities, let VC people love it." The industry said.