The Old Brand Returns From Young People.

August 24th, the first special counter in September opened in Yintai Wulin store.

Young people's "choice": big or personality?

At the beginning of last year, Hangzhou Tower Celine special counter was designed by leaps and bounds. Skate shoes The high price of 1450 yuan did not stop fans' enthusiasm. At the same time, old goods that have long been nowhere to be found in department stores are leaps and bounds. Warrior shoes But in network There was a huge surge of fans on it.

First there is a "leap storm" and then a "return to force". Yesterday, Yintai Wulin shop revealed that "domestic products" Warrior shoes "It will return in September, and plans to open the first special counter in the 7 floor of Yintai Wulin store, which will launch the heavy force series of the big red in Europe before.

Return to power, the first store in Hangzhou

Many of the 70 and post-80s know that when they were young, the name of Huili shoes was quite similar to that of Nike today, with thick rubber bottom and red stripes on white vamp, which are quite modern objects. However, many people may not know that Hui Li also has an English name called "Warrior". Although it was registered as early as 1935, it is precisely because of this name that Shanghai CHINT rubber factory receives numerous foreign orders every year, so that the name "Hui Li" is in full swing in Europe.

Huili plans to open the counter on the 7 floor of Yintai Wulin store, which is repackaged in the English name of Warrior. Although the newly opened special counter is only 20 square meters, but there are quite a lot of goods. When the shop is opened, the adult shoes and children's shoes will be launched together. There will be about 70 items, and the plan will increase to 120 next year. "The price of the back shoe is not cheap at abroad, and it can be sold to 50-120 euros, but the price at home is cheaper." Yintai side revealed that the main price of the shoes is between 200-300 yuan, and the lower price is 185 yuan. "Although the shoes on the Internet and in the market are only tens of dollars, the materials used are quite different from those in the department stores.

Netizens take back PK Nike

Many people know that Huili, but can you accept the same force as Nike? Some netizens have compared the performance of Nike and Nike with 6 standards.

Huili's "durability" is the highest consistency among users. The score is 10 points, the bottom is extremely wearable, even if the shoes are worn out, the bottom will not rotten. It is not Nike and ADI. It is also 9 points in weight. It is said that it is lighter than Nike's classic Kobe 2K4. It is very wrong. "Reactivity" has 8 points, mainly because there is no air cushion, it is very thin basketball shoes, so the reaction is also very strong.

7 points, compared with leather shoes, its breathability is first-rate; "grip" is 6 points, the rubbing of its rubber base is very strong, though slightly weaker than that of 2K4, but it will never lose to the ordinary Nike series. The last one is "ankle support", only 3 points, which is slightly less than Nike ADI.

The final score is 7.5 points, which is pretty good. After all, the price of Nike is not the same as that of Jili. The company has set up a product development department, which is to improve the classics, develop the style that domestic customers like, and adopt the same standard as foreign trade goods in manufacturing, and never lose to the popular brands such as CONVERSE and VANS.

The tide of "return of domestic products", "rebound, leap" and "release of shoes"

In recent times, the latest trend of Japanese shopping websites has made the Chinese people surprise, but it is the improved version of the release shoes, and has become an essential part of many tide makers.

Jiefang shoes are popular footwear in China in the 40s and 50s of last century. In 90s of last century, because the "rustic" was no longer popular, it was later known as "labor safety shoes" - only sold in the shop of labor insurance products. Now it has changed, and it has been sold to the United States in Japan. It is said that the price of the release shoes, which sells for less than 2 dollars in the country, is 2990 yen (238 yuan) in Japan, and the price in the United States is as high as 76 dollars.

From the leap to the back, and to the relief shoes, why are these old domestic products gradually withdrawing from the domestic department stores? Why are they disappeared in the country, but they are known by many foreigners, and are turning over in Europe and the United States. They are becoming more and more fashionable, and become fashionable fashion items for young people in Europe and America. Insiders suggest that foreigners know brand packaging very well, and package the declining brands into a small number of tide cards, which is very suitable for the consumption psychology of young people.

Young people's "choice": big or personality?

Compared with the "back shoes" of childhood after 60, the "love goods" of young people born after 1980s and post-90s are out of different ideas. They chase things that are very small and most people do not approve of, and in this way, they flaunt their differences. Moreover, many post-90s do not advocate brands or superstitious advertising campaigns. They like to judge their good and bad by their own attempts, so they are willing to spend money on trying new things. Once they are found to be good, they will be recognized. And many more and more rational shopping after 90, they can easily accept those cost-effective things.

"Young people nowadays do not recognize big names, but are more particular about personality. As long as they feel good, is it not a big deal?" Yintai Wulin shop responsible person said, this attempt to let back open ark, is also trying to try young people's shopping psychology.