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    Tea Mountain Clothes Break Through To ODM

    2010/8/24 9:53:00 68

    Women's Wear

       Tea hill declared "China" brand The jury of the famous garment manufacturing town was held yesterday. Xia Lingmin, Deputy Secretary General of the China Textile Industry Association, visited the tea mountain tour. The results will be announced by the end of September. If the tea hill is awarded the "famous brand clothing manufacturing town in China", it will be the first second town in Guangdong province to win the title.


    "China famous brand clothing manufacturing town" is one of the Chinese textile industrial clusters selected by the China Textile Industry Association. At present, only one town in the whole country has been awarded the title of "famous brand clothing manufacturing town in China" -- Ye Xie Town, Songjiang District, Shanghai.


    In addition to the "famous brand clothing manufacturing town in China", the textile industry cluster selected by the China Textile Industry Association also has "famous knitting town in China", "famous town of Chinese casual wear" and "famous town of Chinese furniture and clothing". It is understood that there are 28 textile industrial clusters in Guangdong Province, 2 in Dongguan, and Humen in China. Women's wear Dalang is China. Cardigan Famous towns.


    China textile industry association responsible person said that the selection of textile industry cluster is mainly to investigate the attitude of the government and enterprises to the industrial cluster. "Now there are more than 160 industrial clusters in the whole country. In the areas where the western industry development level is not high, it will consider lowering the licensing standards, supporting the development of the region and enterprises, but in the eastern developed areas, especially in Guangdong and other developed areas, the selection criteria are relatively high, and generally will not be easily awarded."


    It is understood that the results of the assessment of the "famous brand clothing manufacturing town in China" will be announced by the end of September. At the assessment meeting, Xia Ling min fully affirmed the achievements of the garment industry in the tea industry, and said, "personally, it is not a big problem for tea hill to be elected. The specific situation is to go back to the meeting for discussion later."


      Current situation and future of garment industry


    Tea mountain clothes break through to ODM


    Strive to achieve output value of 10 billion in 2015, and gradually transform to "independent design and manufacture".


    By 2015, the output value will reach 10 billion yuan, and the export will earn more than 810 million dollars.


    Registered "tea mountain clothing" collective trademark, striving to create more than 2 Chinese brand names, more than 2 famous brands or famous trademarks.


    Set up the information platform of "tea mountain garment net" and the clothing quality inspection center.


    To find a breakthrough in the specialization of children's clothing, so that garment enterprises can transform from the OEM mode of processing and OEM processing to the ODM mode of independent design and manufacture.


    White paper on the development plan of Cha Shan clothing industry


    Washington (reporter tour peak) "tea mountain clothing industry development plan white paper" after more than three months of preparation, recently completed the second draft. Experts on clothing industry in provinces and cities have demonstrated the white paper recently. According to the plan, the aim of the garment industry is to achieve output value of 10 billion yuan by 2015. At the same time, the white paper also proposes that tea mountain clothing enterprises should transform themselves to "independent design and manufacture" in the future.


      background


    Revitalize traditional clothing industry


    Lu Shaoxiong, Secretary of the town Party committee and chairman of the town people's Congress, said that the garment industry in Cha Shan town was developing rapidly during the initial period of reform and opening up, and then gradually declined. How to revive this traditional industry is a question that the town has been thinking about.


    "Tea mountain clothing has a solid foundation, deep inside information and relatively perfect industrial chain supporting facilities, which has strengthened the confidence and determination of the tea industry to build a garment industrial cluster. We invite experts to compile the white paper, which is to plan and layout the development of garment industry clusters. Lu Shaoxiong said.


       Present situation


    Owns 567 garment enterprises


    The conditions for the tea industry to build a garment industrial cluster are ripe. At present, the town has 567 Enterprises: xiong Ye, Hui Mei, Yi Ge, rabbit mark, Yong Lian and Zhi high garment enterprises. In these enterprises, there are both production enterprises, textile accessories, buttons, spinning frames, hangers and other garment accessories and accessories enterprises. At the same time, the town has 1 international fabric accessories trading centers with a total construction area of nearly 100 thousand square meters and more than 1500 berths.


    The town's clothing products include fashion, windbreaker, underwear, casual wear, children's wear and so on. They are sold to many countries and regions in Europe and America, Southeast Asia and many other countries. The town has 18 own brand clothing enterprises, and has emerged such as "sparrow", "rabbit logo", "Qian Zi Rou" and many other clothing brands such as children's clothing, underwear, which occupy a certain position and influence in the international and domestic markets.


       plan


    The output value was 10 billion yuan in 2015.


    According to the plan of the white paper, the aim of the tea clothing industry is to achieve output value of 10 billion yuan by 2015, and earn more than 810 million dollars for export. Registered "tea mountain clothing" collective trademark, striving to create more than 2 famous Chinese brands, 2 or more provincial brand names or famous trademarks.


    In the development of garment industry, we should set up an information platform and a garment quality inspection center, to speed up the technological transformation process of the garment industry.


    Looking for a breakthrough in the professionalization of children's clothing, so that clothing enterprises from the current processing, OEM processing OEM mode to independent design and manufacture of ODM mode transformation. According to the white paper, the town will formulate a series of policies to make the garment industry once again become an important economic pillar of tea mountain and promote the development of garment industry cluster.

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