Hangzhou Yuhang District Cloth Art City: 10 Years Of Innovation, Thickness Geometry

The important role of Yuhang home textile is indispensable every year in China International Home Textile Exhibition.

In particular, the "Yuhang night" forum, the "global home textile marketing channel", is sponsored by the company.

In August 24th of this year, Yuhang home textile continued to come.

Nearly a hundred enterprises, more than 8300 square meters of the exhibition scale is majestic.

As we all know, home textile industry has an irreplaceable position in Yuhang.

As early as the late 1980s, a group of textile fabrics operators began to build home textile production enterprises in Yuhang, which is the rudiment of Yuhang home textile industry cluster.

Tu Dongdong, deputy head of the people's Government of Yuhang District of Hangzhou, said: "although home textile is a traditional industry in Yuhang, its ability to innovate and respond to market changes is particularly strong.

The home textile industry is growing healthily and is the potential sector of Yuhang.

The inspiration of the two test

This year, when the whole

In Chen Bingxin's view, the financial crisis in 2009 and the shortage of raw materials in the first half of this year are a test for enterprises. But behind this test, they bring a lot of inspiration to enterprises.

He said: "before the financial crisis, enterprises have been busy with production and rush to work, and have no time to take account of the long-term development plan and objectives of the whole enterprise. This has led to the disruption of short-term development goals and the paralysis of the whole enterprise after many crises, and other enterprises with long-term plans can seize the opportunity to reconsider the resources of enterprises so as to integrate them and allocate them rationally."

In the interview, we found that many enterprises strengthened their internal management during the business downturn last year.

"After this year's raw material prices rise, some enterprises have also revealed potential development drawbacks."

For these unfavorable factors, enterprises in Yuhang do not complain, but strive to find their own shortcomings and make up for them in time, so as to minimize the disadvantages.

Cooperation is more important than competition.

The unstable market environment in the past two years has made Yuhang home textiles aware that cooperation is more important than competition.

First, they carried out cooperation within the cluster.

Chen Bingxin said: "before, the home textile enterprises here are doing everything in their own way, and there is no competition between them.

Now, we integrate the resources of the entire industrial cluster and strengthen cooperation among enterprises, especially in design. "

Yuhang home textiles has selected a number of excellent designers from various enterprises to form a strong design team, providing a common platform for the design of enterprise cooperation.

This ensures the quality of cooperative production, and the design process represents the highest level in Yuhang.

When asked whether Yuhang's home textile industry cluster can meet now

Characteristic of the times

Home textiles is a traditional industry in Yuhang. How to make the traditional industry look new? How to make the traditional industry keep pace with the times? This is a problem that Yuhang home textiles has always pondered.

In recent years, e-commerce has been developing vigorously. Yuhang home textile is trying to seize opportunities and innovate business models.

The region has promulgated the "three year action plan for the implementation of e-commerce applications in industrial enterprises in the region", which supports enterprises in developing e-commerce applications, and has also established a "Ali Yuhang" website with Alibaba, including a number of sections, including Ali Yuhang e-commerce District, Ali Yuhang enterprise information special area and Alibaba Yuhang online trade fair, which is fully linked with Alibaba database.

Last December 27th to January 10th this year, the Yuhang region also held a two week Yuhang Home Textile Network rendezvous, attracting more than 300 Yuhang home textile enterprises to participate in the exhibition. There were about 20600 business opportunities and 67500 visitors. According to incomplete statistics, the turnover volume was over RMB 31 million 400 thousand yuan.

In addition, enterprises in Yuhang are constantly exploring new sales models.

For example, "cloth tiger" is improving the concept of the whole home textile, providing personalized service for customers by using "integrated design, overall collocation and whole house display". At the same time, an independent e-business platform is established to achieve a fast sales mode of customer online ordering, offline production and online service of franchised stores.

Yuhang's home textile leading enterprise "antantus" has implemented the "thousand shop project", and has set up exclusive stores or brand sales areas in large and medium-sized cities in China, so as to seize the commanding heights of the terminal market as soon as possible.

Such an exploration not only enhances the competitiveness of Yuhang home textiles, but also represents a strong expression of innovation in the era of the industry cluster, and makes Yuhang home textile more firmly in the domestic and international market.

From industry development to industry

Up to now, Yuhang home textile industry cluster has been developing for more than ten years, and the Yuhang Home Textile Industry Association (formerly Hangzhou Yuhang Household Textile Industry Association) has also been established for 10 years.

10 years, perhaps for ordinary people's life will not change much, but enough to pform an industry.

In the 10 years, the Yuhang Home Textile Association changed from the industry association to the industrial association, which means the expansion of the home textile industry in Yuhang, and the responsibility of the association is even heavier.

In the development of industrial clusters, the association plays a more important role in guiding, promoting and supervising. The Yuhang home textile association is trying to provide a good platform for the home textile enterprises in the region and promote exchanges and cooperation among enterprises.

While affirming the progress of industrial clusters, the home textile association can also face up to its weaknesses and improve it, so as to promote better and faster development of clusters.

Organizing enterprises to participate in exhibitions at home and abroad is one of the best ways to learn.

The Yuhang district government and the Yuhang Home Textile Association have organized enterprises to join the China (Shanghai) International Home Textile Exhibition for 10 consecutive years, and organize the global home textile marketing channel forum and "Yuhang night" activities during the exhibition.

In addition, the district government has provided a large amount of funds and service support for exhibitors.

Tu Dongdong, deputy district head of Yuhang, said: "in the Yuhang area, the government has provided support for enterprises and clusters in terms of talent, market and equipment in order to promote the development of home textile industry.

For example, talent, we have gathered a lot of experts in home textile industry, forming an excellent team to help enterprises break through the technical difficulties. We are also actively building platforms, organizing R & D personnel to exchange and learn.

Next stop target

When asked about the prospects for the development of Yuhang's home textiles in the second half of this year, Chen Bingxin, director of the Economic Development Bureau of the region, was full of confidence.

Tu Dongdong, deputy head of Yuhang, also said: "in the whole region, the growth and sustainability of the home textile industry are very good. Now the international market is relatively stable, and the domestic market is also gradually expanding, and various explorations of the market have begun to bear fruit.

Yuhang home textiles should continue to develop in a stable and healthy direction, expand market share and start the whole brand of Yuhang.

The goal of Yuhang is to become a national and even international home textile industrial base with high market share, strong innovation ability, and high brand awareness.

By 2012, the export share increased from 14% to 20%, and the output value of the new products of the enterprises above the scale of the home textile industry reached 20%, which started the regional brand of Yuhang home textiles, expanded the overall brand of Yuhang home textiles, and enhanced the influence of the individual brands of Otas, Wang Wei, Ke Lida and cloth tiger.

This goal now seems not too far away, because Yuhang home textile has implemented specific measures, such as: channel brand autonomy.

Enterprises should be encouraged to establish marketing networks with their own brands, or through monopolization, special counters, franchisees and e-commerce marketing modes, so as to establish and improve the marketing network and gradually realize the control of the terminal market.

This is just one of many measures. Yuhang home textiles is well aware that it is a good time to adjust. If enterprises and clusters can solve their own problems and find more advantages before the economy returns to the highest point, they will gain greater development.