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Following The Opening Of K11 In Tsim Sha Tsui, Hongkong, At The End Of Last Year

2010/8/24 16:29:00 465

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The other six K11 shopping arts centers in the country will also be on the first floor of the K11 Hongkong shopping Art Center in Beijing, Shanghai, Guangzhou, Chengdu, Tianjin and Shenyang in the next five years.

They take the different styles of master painting as the theme, but the perianth in the paintings is shown in three dimensions, and become an embossed comprehensive material art.

In the early July, when the private entrepreneur of Shenzhen went to Hongkong, ArtMall, K11, there was a "flower world" exhibition.

She said, "this new shopping mall is recommended by our friends in Hongkong.

It takes art as its theme, regularly holds art exhibitions, and often produces musical plays.

Following the opening of K11 in Tsim Sha Tsui in Hongkong at the end of last year, the first K11 shopping Art Center in the mainland will be located in Wuhan. The first phase of the project is scheduled to open in July.

K11 brand

The founder and chairman, Mr. Zheng Zhigang, one of the third generation successors of the Zheng Yutong family in Hongkong, said: besides Wuhan, the other six K11 shopping arts centers in the country will also appear in Beijing, Shanghai, Guangzhou, Chengdu, Tianjin and Shenyang in the next five years. The total building area of the national K11 shopping Art Center will be close to 1 million square meters.

China has become

Luxury goods

The future of the market is expected. In recent years, high-end shopping centers have poured into the domestic second tier cities, but these shopping centers are very similar in the cultural core.

This makes the theme shopping centre that will soon appear in China attract attention from all walks of life.

"More and more personalized shopping centers are related to the growth of national income and consumption ability. People are increasingly seeking higher lifestyles. Not only that, the emergence of various shopping centers is also related to the wheel economy, but with cars, people's consumption radius is bigger and bigger, and the shopping centers can also be diversified.

Therefore, more and more thematic and personalized shopping centers are emerging as an inevitable phenomenon.

Li Le, Deputy Secretary General of the national real estate association of Commerce and industry, said: "for shopping centers, theming is also the product of competition in the industry.

All inclusive shopping centers are often expensive and occupy a large area, and individual shopping centers can avoid this and attract more customers to patronize, so they are competitive.

What is the theme shopping center?

"Shopping centers in all parts of Asia and the world are mostly the same.

The modern high-end shopping place should have a soul and should realize different self values.

Only in this way can consumers be concerned.

K11 brand management and marketing manager MarcoLam said, "K11 is committed to bringing art to people's daily life.

It affirms the importance of native elements to modern urban culture. It will unite local young artists through different communication activities, exhibitions and resident artists' plans, and provide them with space to show their works to the public.

In mainland China, with the increase of the number of high-income groups, consumers are increasingly seeking and experiencing personalized and high level consumer demand. Therefore, the shopping mall, which is based on "enlarged version of department stores", is no longer recognized by the market.

Homogenization will spawn new high-end models.

Shopping Mall

。

These shopping centers have been increasing their own highlights and attracting tourists through the layout of thematic features, and in addition to changing and increasing their cultural characteristics and brand resources, some shopping centers have begun to develop multi level and multi theme functional complex complexes.

Harbour City, Hongkong, is one of the leading shopping centers to explore the theme of art in China, Karen Tam, its marketing director.

Chinese high-end consumers prefer gorgeous, flashy, crowded shopping environment.

"From the current development situation, Beijing's new shopping centers will not be simply brand competition."

Liu Hui, chief consultant of Beijing Zhao Yi Business Consulting Co. Ltd. said, "customers stay in shopping centers not only costs money, but also takes time. This requires the shopping center to have sufficient attraction to retain customers."

According to the US News and world report, in 2009, the 650 largest shopping centers in the United States were affected by the recession, while the Kaiser shopping center was the least affected and the first in every square foot.

The creative theme shopping center has grafted the two major cultural themes of "ancient Rome" and "the mystery of Atlantis". It has reconstructed the sinking of Atlantis with a large number of scientific and technological means.

According to the report, "the secret of Kaiser palace shopping center's operation is to attract customers to spend more time with thematic features.

The cultural theme it chooses has profound influence in European and American culture, and customers will spend all day immersed in it, which will certainly increase their personal consumption.

"Thematic shopping center is to create more competitive power for developers, to meet the needs of more subdivided groups through innovation of architectural form, brand content or display form, and make differentiation for shopping centers."

Davies, assistant director of market research and project development of the first Pacific market in the UK, said Chen Songyin.

Copying is not everything.

"Thematic shopping centers such as gardening shopping centers and art shopping centers have long been a precedent in Japan.

GardenWalk is the theme of shopping plaza in the outskirts of Tokyo.

Through the flower form design on the sidewalk and the flower shape drawing outside the shopping center, the entire shopping center will become a city garden.

Kobayashi Akihiko, Japan's chief accessory designer and high-end bag brand A.D.M.J designer, said.

At that time, behind him was a new atrium placed in Shanghai's Jiu Guang Department store.

The new stage is surrounded by pictures painted by children with autism. In late June, the brand celebrated the opening of its new store with a small charity painting exhibition.

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"Now, I see a unique art exhibition in Shanghai's shopping center. I believe that the theme high-end shopping center will be accepted by more and more Chinese consumers."

Kobayashi Akihiko said, "however, after all, Japanese and Chinese consumers are different in terms of their awareness of luxury goods and their consumption habits. Chinese high-end consumers prefer gorgeous, bright and crowded shopping environments, while Japanese consumers prefer luxury shopping places to quiet shopping places."

KarenTam, director of Hongkong port city, believes that although personalized topics can attract customers, they are not necessarily the only way to retain customers. Apart from their distinct personalities, thematic shopping centres need other ways to maintain the steady flow of tourists.

In this respect, Blue Lake in southeast London (Bluewater) is a good case.

It uses the combination of "natural ecology + shopping + Leisure" to form a multi-functional shopping garden.

The shopping center is located in 7 lakes of different sizes, forming a natural scene of interlaced water and countryside.

"This kind of complex functional shopping center can enhance the purpose of attracting popularity through the effective integration of formats and environment," KarenTam said.

In view of the Blue Lake pattern, Harbour City's art activities usually extend to the areas near the docks and ports. In the indoor diplomacy, the art exhibition space is set up wrongly, according to the characteristics of different areas such as corridors, atrium and balconies, the artworks are displayed, different styles of performances and cultural activities are held, so as to maintain a continuous flow of people.

"If the mode of operation of foreign theme shopping centers is completely copied, Tsim Sha Tsui K11 is unlikely to succeed because of its own lot and size.

But its intelligence is precisely based on the consideration of all kinds of restrictions, choosing the way of selecting the exclusive "tenant" brand, and realizing the dislocation competition with other competitors in the region through the spatial design of the art galleries and stage.

First Pacific Davies, chairman of China Southern District, Bayashi Kio said.