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Home Textile Buyer: Who Should I Give My Order?

2010/8/24 17:29:00 94

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China International

Home textiles

The exhibition is not only the main purchasing base of overseas home textile buyers in China, but also an important negotiation platform for domestic textile merchants and enterprises.

In August 24th, the global home textile production enterprises and purchasers will be gathered in Shanghai Pudong New International Expo Center, where we can get what we need and display them.

"Once a year, China international home textile exhibition has become an indispensable platform for our purchasers. It is innovative every year, with pleasant surprises every year. It is also a barometer of China's home textile market.

Every time I join, I try to keep up with the trend and keep pace with world standards.

A buyer said with deep feeling.

The quality of the product is usually proportional to the price, and the buyer's goal is always to find the best price performance product.

Buyers and sellers are most concerned about how to get both quality and quality.

So, like Carrefour international.

Purchase

What are their purchasing principles? "Every time I attend the exhibition, I am interested only in products that are suitable for our exhibits, but not necessarily brand names."

Wang Yijun, manager of home textiles Department of Carrefour Global Sourcing Asia headquarters, said that in addition to product quality to meet their standards, they will also take into account the environmental protection of products and production processes. Technically, they are more concerned with technology content and product characteristics, whether they conform to the shopping habits of European consumers, and whether they can arouse their interest in buying.

Besides, the way of operation and business philosophy of suppliers are also an important part of their cooperation.

"For example, product size, weight, price and other factors, we must take into account."

Wang Yijun explained.

Shanghai spring

Department store

Song Weiguo, manager of commodity Department of Shangcheng, also holds the same view: "when we are buying large-scale pactions, we may not choose famous brand products, so long as we are large and standardized products, we will consider them.

We value suppliers more closely than we do, rather than just considering brand factors. "

"Last year, I communicated with several leading suppliers of brand names at the exhibition. They lacked understanding of their products, services, brand concepts and cultural orientation.

When I ask a little more depth, they can not answer, or the training of their enterprises is not enough, communication barriers exist, of course, will affect the performance of enterprises.

In addition, services and preferential measures are also important aspects of our investigation.

Song Wei Guo said.

The curtain market is somewhat lagging behind the development of the bed products. The brand awareness of curtain enterprises is relatively weak, and large scale enterprises are not many.

"I will take part in the China international home textile exhibition every year. I think this form is very good. Every year there is a new atmosphere in the home textile industry."

Li Song, general manager of Chengdu Liang Hui Cheng furniture and shopping malls limited, believes that domestic curtains are more competitive both in terms of price and quality compared with foreign markets.

While he affirmed this point, he also expressed his concern: "the curtains market now has a single marketing method, homogenization is serious, and the competition of enterprises still stays on the price, which leads to confusion in the market, weak brand awareness, and even better quality service."

He said that he paid more attention to the market protection mechanism of curtain enterprises. If curtain suppliers could protect their dealers in product services and marketing means, and had good planning and management mechanism for the market, he would consider working with the enterprise. On product quality, he preferred the differentiated business enterprises, and enterprises could not drift with the tide, and had to create their own product style.

He suggested that curtain enterprises should attach importance to brand building and jointly create an orderly market, which is the foundation of curtain enterprise development.