Speeding Up Transformation And Upgrading Of Garment Industry In Ningbo

After getting out of the financial crisis, Ningbo clothing To speed up the transformation and upgrading of industries, more and more garment enterprises have shifted from cheap processing fees to "smiling curves" at both ends, and fought for upstream design and downstream channel links. Especially in the market Marketing In order to further enhance the market competitiveness of Ningbo garments, we must develop the international and domestic markets in an all-round way with our own brands.

As the largest garment production base in China, Ningbo owns Youngor , Chinese fir , Luo Meng The famous textile and clothing brands such as Vico, Taiping bird, Bo Yang, Blija, Ai Mei, Luo Luo Cheng and Luo Zi, among whom YOUNGOR, Shanshan, EMI, Vico, Blija and Taiping bird have been listed as the key export brands by the Ministry of Commerce. 6 brands of textiles and clothing are well-known.

But tradition clothing The manufacturing industry also gives people the impression of "sunset industry". In recent years, Ningbo has increased the guidance and support for the transformation and upgrading of the garment industry, encouraging enterprises to transfer the simple manufacturing links, and focusing on the development of headquarters economy such as R & D, design and marketing, so as to promote the evolution of traditional clothing industry to the creative industry.

To set up exhibition platform, trade remedy measures and regional economic cooperation as channels to help industrial enterprises expand the market, the Ningbo Economic Commission took the fourteenth Ningbo international clothing and apparel fair as an opportunity to take various aspects of attracting investment activities in Taiwan, China and the European market with the theme of "expanding the market, increasing effectiveness, seeking cooperation and development". These measures will enhance exchanges and cooperation between Ningbo and the international garment industry, further enhance the level of international cooperation in clothing design in Ningbo, and promote the development of Ningbo apparel in the high-end industry chain in manufacturing, design, trade and economic cooperation.

In June 10th, Zhou Xueming, deputy director of the Ningbo Economic Commission, headed for Taiwan, and held the Ningbo Taiwan garment industry cooperation and the Wanli Taiwan Taiwan special events in Taipei textile and building. Zhou Xueming introduced the Ningbo garment industry and the clothing fair to the Taiwan industry, and reached an agreement with Taiwan textile and Development Association to strengthen cooperation in cross-strait garment industry and professional exhibition platform for mutual investment.

During his stay in Taiwan, Zhou Xueming and his party also conducted a special survey on the entry of Ningbo's clothing brand GXG into the Taiwan market. The brand is expected to establish marketing channels in Taiwan within the first year, and is expected to open to 4 stores in a year to fully penetrate the Taiwan market.

In late June, the economic and Trade Commission of Ningbo, including Rodd, Pacific bird, lion Dan, Elliott, China Expo, textile and garment industry, textile and other enterprises and units, went to Europe to participate in the 2010 "Europe Ningbo week" event organized by the Ningbo municipal government.

In June 29th, the Ningbo Italy garment industry cooperation and promotion conference was successfully held in Florence. In July 1st, the delegation went to Switzerland to visit the local textile and clothing industry association to exchange cooperation between the two industries. In July 5th, at the invitation of the British Association of fans, the delegation went to Saville Street, London, to exchange cooperation on the garment industry.

Zhou Xueming said that with the Chinese economy taking the lead in the world, the Clothing Fair as an international garment professional cooperation platform has attracted a large number of garment enterprises and brands to participate in the exhibition. In particular, international brands, including well-known British tailors HenryBaily, Davies&Son, JamesGrove&Sons, and other well-known enterprises decided to participate in the exhibition, which has been a new breakthrough in previous exhibitions. S.JTrust enterprises have signed the exhibition contract with the Organizing Committee of Czech Expo. The famous outdoor brand Alpinepro will also appear in the Expo. In addition, the exhibition area of the Daegu municipal government in South Korea is about 160 square meters, and the Asia Minor League group has an exhibition area of nearly 200 square meters. At the same time, 30 textile and garment overseas purchasing enterprises will send commissioners to the fair, and buyers from Europe and America and Russia will basically visit the procurement.

For the clothing industry in Ningbo, the post crisis era will bring more than just international orders, more fashion information, fashion trends and the latest business models. These will have a more far-reaching impact on the transformation and upgrading of Ningbo's garment industry.