Home >

Good Luck Bird Agents: Small Creativity And Great Wisdom

2010/8/25 15:31:00 51

??? 日本語 Fran?ais English 中文

Li Rui:

Wedding bird

Anshan agents

Secret:

First, through advocacy of philanthropy, public service advertising and other publicity, the news bird brand is popular among the people.

Two, every year, we put forward different slogans of service. This year's slogan is "without me, with my best, with my best."

Three, the three principles of after-sale service can be refunded or refunded; it can be exchanged without changing it; it can be replaced; repairable but not repaired.

Four, truly love a brand, maintain loyalty to the brand, and do it wholeheartedly.

In 1996, the wedding bird had just set up the clothing group, and the Anshan agent joined the first batch of agents of the wedding birds. After a flash of 10 years, this year the congratulations bird was celebrating its 10th anniversary establishment, while the Anshan agents also held their agent 10th anniversary celebration.

Anshan

There are four news bird shops, two stores and two counters. These four stores have achieved tens of millions of sales and maintained steady growth.

According to Li Rui, the brand awareness of Wenzhou men's clothing is not strong in 96 years. Similarly, the franchisee has no brand awareness, so the early Anshan store has only more than 20 square meters. Later, with the change of sales consciousness of the news bird group, the first brand store in Anshan opened in 97 years, and the area was 100 square meters.

In the 99 year, Li Rui introduced a good bird to a large shopping mall in Anshan. The area of the counter went straight to 800 square meters.

"At that time, 100 square meters of other brands were already very large, and 800 square meters were the only ones."

Li Ruicheng, a large store of people, all aspects of the cost is particularly large, the first year of the benefit is not very good, in the second years, the performance began to improve, and thus flourishing.

In 2004, Li Rui bought the counter and decorated it into a flagship store. It was also the first flagship store in the world, and was regarded as an example by the company as a model for the National Franchisee.

Little creativity

Big publicity

Looking back over the past 10 years, Li Ruicheng is very hardworking, but to achieve this kind of achievement is a kind of affirmation to himself. The bird of welcome is now widely known in Anshan.

For the existing popularity, Li Rui believes that this is inseparable from the early promotion of advertising.

From 1996 to 2000, the news bird company was not perfect in many details, such as the brand promotion, although Mr. Simon Yam was also hired as spokesperson at that time, but after all, it was difficult to have everything. So he volunteered to advertise in the local area and consciously set up the brand image of the good bird.

At that time, Li Rui did not choose to put hard ads on TV and newspapers, but rather used the support of public welfare undertakings to achieve the effect of advertising. For instance, when Hongkong and Macao returned to the motherland, they set up billboards in the busy areas, organized the signing of the Olympic bid, signed 61 annual donations to the dropouts, etc. these little ideas played a very good publicity role. Although the cost was not large, they attracted widespread attention in the local area, and became the objects of the media's competing reports.

The pursuit of excellence service

Wenzhou's several big suit brands enjoy a good reputation and good quality in the market. If the trademarks are removed together, it is hard to argue with the manufacturers. How can we take the lead in many brands? Li Rui believes that we need to win by service. "What brand sells well here is closely related to the quality of service."

Every year, Anshan stores offer different service slogans and promote them.

This year, all shop assistants and shopkeepers in Anshan have memorized such a new slogan: "on the service, I am good at nothing, I am excellent, I am excellent", and win the consumer's love through the service of strives for perfection.

In addition, the Anshan franchisee has always followed three principles of after-sales service, which can be refunded and refunded. It can be exchanged without changing, and it can be repairable but not repaired.

Whether or not they will be returned at last, they will deal with these three principles in a timely manner, and promise to serve the home and let consumers rest assured.

"Sometimes when we get the business back, we prefer to take on more losses and leave the impression that consumers are good at service."

Li Ruicheng now has more than 1700 VIP members in Anshan. This consumer group is very fixed, giving gifts to VIP members during the festival and caring for them from humanity.

Fall in love with the birds of love

Ten years, such as one day, Li Rui actively participated in the activities of the company from the beginning.

In 1999, when the company made an advertisement for Mr. Simon Yam, the spokesman for the image, he ran along with the shooting team for a week.

At the same time, the leadership of the company and his feelings are also very good, and some important decisions will be discussed with him.

"Good news birds will be like foreign brands, 100 years to go on, and they will be able to do it. Only when they truly love a brand can they have the confidence to be a good brand". This is often heard in the conversation with Li Rui. His deep feelings about the birds of love are seen. "Last year, the birds of love celebrated the Dunhuang show." this year, hiring new image spokesmen and holding the same song activity are all encouraging morale. I am confident that I can do well in the wedding bird business. I also hope that the company will become bigger and bigger and become a truly internationalized national brand.

The Anshan franchise now has more than 70 employees. Every year, Li Rui will take them out for inspection, go to Hongkong, go to CHIC, go to the Dalian fashion show, learn other people's container decoration, study other people's goods display, see the gap, look for the weak, and improve it. "My goal is to open a 2000 square meter flagship store".

This is Li Rui's wish.