The Listed Company, China, Released Its 2010 Annual Report.

According to the report data, in the six months ended June 30, 2010, the turnover of the company was 786 million 800 thousand yuan (RMB, the same below), an increase of 31.1%, a profit of 159 million 600 thousand yuan, an increase of 47.8%, and a profit of 139 million 900 thousand yuan for equity shareholders, an increase of 55.6% compared with the same period last year, with a profit of 11.7 points and an increase of 16.6%. The Chinese board of Directors recommended that the interim dividend be paid 5 cents per share.

In the first half of 2010, China lilanz Sales continued to grow strongly, with a turnover of about 786 million 800 thousand yuan, an increase of 31.1% over the same period last year of about 600 million 200 thousand yuan.

Among them, the average selling price of the products increased by 15.2%, and the sales volume of the products increased by 14.1%. Li Lang said that the increase in unit price not only reflects the group's rising production cost but also increases the product price, which reflects the improvement of Chinese brand reputation and product quality, and has gained positive response from the market, thus driving the growth of sales volume.

As for Single product On the other hand, the company revealed that sales of suit suits increased by 98% over the same period last year. The main reason for this is that the group has introduced a variety of fabrics and a more casual style suit in the reporting period. Moreover, the brand image of the group continued to improve, which also led to a significant increase in the sales of enterprise uniforms from 4 million 500 thousand yuan in the same period last year to more than two times to RMB 16 million 200 thousand yuan. As for accessories, the announcement explained that, considering the relatively low sales efficiency of accessory products per square metre, the group launched less accessories products during the reporting period, making its sales down 36.6% compared with the same period last year.

Li Lang said it had a good market tone and continued to support China. Men's wear Demand. China continues to grasp the opportunities offered by the market, expand its business as planned, give full play to its brand advantages, actively consolidate and expand its sales network, improve the efficiency of branch sales, and optimize all links in the supply chain, and has achieved satisfactory results.

As of June 30, 2010, China had 2674 retail outlets in 31 provinces, autonomous regions and municipalities directly under the central government, an increase of 113 compared with the end of 2009. Among them, 1850 are independent shops and 824 are department stores in department stores.

In addition, the announcement revealed that in order to strengthen retail management, China began to develop software systems at the end of last year, and planned to connect all distributors' network sales and inventory status, enabling the group to obtain sales data more quickly and to improve on different problems.

As a powerful complement to the main brand LILANZ, China's brand L2, launched at the beginning of this year for consumers aged between 20 and 30, has entered the stage of practice. The first store opened in Hunan in July this year. Li said he hopes to set up 100 L2 stores in the country by the end of 2010.

As for the main brand LILANZ, Li said that it will continue to optimize the sales network and its management, and expand sales outlets nationwide through distributors in accordance with the plan, and is confident that it will achieve the goal of opening 300 new stores throughout the year.