Montagut Leads And Controls China'S Men'S Wear Market
2011 spring and summer Montagut Men's wear New product release
Noteworthy
montagut
In 2011, spring and summer men's wear new products were released in August 24th at Yangcheng Baiyun International Hotel.
The Montagut has brought about the "West Coast", which emphasizes crisp and refreshing and leisure. It embodies the masculinity of men, the beauty of maturity, and the two main themes of the "Casablanca" with the main dress.
The free style and carefree style of the "western coast" has made urban men forget the hustle and bustle for a while, and experience the freedom of sex brought by Montagut. "Casablanca" pays more attention to the exotic customs of urbanization and modernity, and gives the gentleman of formal dress luxury.
I believe that the release of the two major themes of Montagut will bring more expectations to the men's wear market.
"West Coast" finds beauty with sex
Montagut is understood to be "clean, bright and concise".
Western coast
"This fashion theme, from style, fabric, color and so on, all embodies the natural, relaxed and casual style.
At the press conference, Montagut showed us several new products that led to the trend of casual men's wear: the use of lightness technology nylon fabric for overcoming and jackets; emphasis on detail, with a lightness of image, showing a person's single west, such as the material added to play with a sense of pattern, vivid and distinct coloring, and the contrast between the pocket and the fabric; attention to the wash and fade effect of practical straight pants; the relaxed and comfortable casual pants with the shorter and thinning fit shirt.
Among them, the shirt with Western stripes and checked shirts and a light blue jeans with a vertical feel is the focus of casual shirts, and the "western coast" is fully reflected.
Always pursuing quality.
montagut
In the design and application of fabrics, they always have their own uniqueness.
Smooth and lightweight fabrics, 100% natural cotton and linen fabrics or blended linings.
At the same time, the application of new type of bamboo fiber is worthy of attention. Attention should be paid to ultra light fabrics, bleached young cloth, double twisted poplin and very comfortable wool.
On the details of the fabric, Montagut also worked hard, decorating patterns, choosing bleached handkerchiefs and beautiful stripes, and feeling of easy jumping.
It is found that the beauty of the "western coast" should not be ignored.
The main colors of Montagut's new products are quiet beige, pale grey, brown, white, blue, purple and brown, etc., as the basic color. The color matching is based on bleach, mild and soft sea green, peach, melancholy blue and light purple.
The designer's ingenious use of color makes the city man forget the pressure of work and the noise of the city for a while. He begins to travel easily and tries to recall the memory of the slow taste and elegance.
Casablanca bloomed the gentleman's luxurious {page_break}
From ancient times to now, men used to interpret their heroic feelings in various ways. Even in modern cities, the desire to win in competition and success in career are all men's heroic feelings.
This time, Montagut's "Casablanca" series of men's clothing is rediscovering the heroic feelings of men. The low-key gentleman's luxurious and restrained urban elegance accurately pinpoint the temperament of urban fashion men.
According to the introduction, the theme of "Casablanca" is inspired by the classic black and white movie Casablanca in 40s. In the same fashion today, Montagut uses elegant fabrics, exquisite hue, and a foreign style that emphasizes urbanization and modernity to create a gentle, elegant classic style.
As a centenary brand of France, Montagut is famous for its fashion, elegance and nobility.
The "Casablanca" short jacket makes the famous windscreen Bogart Humphrey Bogart a windbreaker, that is, the "BOGGY" style is applied to the design, with floating water and shoulder tripping decorative details to make men's dress more elaborate.
In the design of other jackets, vivid cut and ultra light technology sense fabrics are used to penetrate the sports style, and the modern sense of the city is inadvertently highlighted.
In the design of the city's men's dress and the design of the shirts, Montagut pays more attention to the exquisite detail design and craft: the shoulder line is used, the silk / cotton, the clean wool (cold wool) and nylon fabric are used to create clean and simple single west; the new concise and comfortable lining shirt is made of high yarn and cotton double fabric, and the small collar or collar design reflects the Montagut's unique elegance and fashion.
Casablanca is also worthy of attention in fabric selection and color application.
It pays attention to the collocation of different fabrics and the small patterns with changing mechanisms, and the application of ultra thin knitted fabrics. The exquisite chic patterns of jacquard designs give Oriental colors.
In terms of color application, designers blend melancholy and restrained night blue, gravel and gray into the eastern wood color as the main colors of the basic hue, in which the delicate vanilla, sandalwood, light powder and white become the focus of men's classic matching.
Montagut's "flower classic"
Montagut, the romantic flower from France, is the best in Paris fashion industry. It is popular in the world with its concise and romantic design, traditional craft and unique style.
The release of the "West Coast" and "Casablanca" men's wear new products once again vividly and rhythmically show the classic design of Montagut, and convey to every audience in the scene, so that they can deeply feel the visual impact and infinite charm of Montagut.
At the beginning of the reform and opening up, the Chinese market demanded the famous brand clothes. Montagut entered the Chinese market in the form of 100% men's wear. After 25 years, Montagut successfully distributed the Chinese market with its quality and steady development strategy.
The success of his men's clothing lies in the cultural connotation of his Centennial classic brand, and the brand added value created by him. It brings fashion, elegance, noble status symbol and the assurance of city man's life.
It is foreseeable that Montagut will lead and dominate China's men's wear market.
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