Yuhang Pavilion: Creative Design To Production Independent Research And Development

Hangzhou Yuhang, once known as "the famous city of Chinese cloth art", once again exhibited its group. Most of the enterprises were concentrated in the E3 Pavilion, and a small number of enterprises were distributed in the W3 and E5 pavilions.

Wang Minhong, Secretary General of Yuhang Home Textile Industry Association, said that Yuhang enterprises have always attached importance to Shanghai.

This year, Yuhang

"Zhejiang, Yuhang, a famous Chinese fabric city" has now formed a cluster of home textiles centered on Chong Xian, Ren He, canal and Development Zone (including East Lake Street).

Home textile products are gradually developing from curtain and sofa upholstery fabric to raw materials and downstream products. The product structure is gradually improved and the industrial chain has been further extended.

At present, there are 328 home textile enterprises above Designated Size, with 2 looms of various looms and over 35 thousand employees. In 2009, the industrial output value of home textiles reached 10 billion 167 million yuan, accounting for 9.7% of the total scale industry in the year of 2009. According to customs statistics, the export amount of domestic textile products amounted to 649 million US dollars in 2009, accounting for 22.7% of the total exports of the region, and the export market of products was distributed all over the world, with the EU, North America and the Middle East as the main export markets.

Yuhang district has one of the largest home textile industrial clusters in China. In 2002, it was recognized as the "China's home textile industry base" and "China's famous cloth city" by the state's first batch.

According to the statistics of Yuhang Home Textile Association, there are more than 4600 home textile enterprises in this area, and the output value of industrial products above designated size is about 10000000000 yuan.

Yang Linshan, chairman and general manager of Hangzhou Yuhang Hope Group Holdings Limited, said that with the support of the government, Yuhang is actively pforming from traditional home textile industry to creative design and independent research and development.

A number of new and innovative home textile enterprises have gradually become the "vane" of the development of the industry.

It is understood that Yuhang's products have successfully entered World Expo.

Yuhang District fan Bang decorations Co., Ltd. is selected by the World Expo China Pavilion design project group as a soft adornment supplier. The home textile products specially designed for the VIP Hall of the China Pavilion, from creative design to production, are all independently developed by the enterprise.

"Not only sells home textile products, but also sells creative design" of the van bond company, its pformation and upgrading mode of exploration is very representative in Yuhang home textile enterprises.

The company's stakeholders said that the traditional competition way of relying solely on low-end products and low price competition is not sustainable.

On the one hand, they turn from a single foreign trade market to a domestic market. On the other hand, with design innovation as a breakthrough, electronic commerce and other forms are used to push the design products of "fan Bang" to the market, and provide trademark design, corporate image design and textile pattern design for other home textile enterprises.

At present, the enterprise and the domestic textile industry dozens of famous brand enterprises long-term cooperation, annual output value of more than 10 million yuan.

More and more home textile enterprises in Yuhang realize that the traditional home textile industry must realize the goal of changing from "manufacturing" to "creating", and promote the sustainable development of the industry. The most urgent task is to train high-quality talents and build excellent design platforms.

For this reason, many enterprises and The China Academy of Art, Zhejiang Sci-Tech University, Shaoxing University, Hangzhou Vocational and Technical College and other universities home textile design professional cooperation and interaction, absorb the new elements of original design works, use sophisticated technology to achieve these ideas, truly pform creativity into products, and ultimately to the market.

At present, Yuhang district also plans to set up a "home textile design creative garden" to enhance the overall level of Yuhang home textiles and the level of design and production.

After the completion of the creative park, it will provide services such as pattern, color matching and finished product design for the enterprises concerned, organize professional training of designers, and set up a unified electronic sales platform.