Hongkong It. "Brand Mix Shops" Thrive And Thrive.

Hongkong's famous multi brand group it. discount shop officially opened in the clothing store West Lake times store, and combined its brand names such as b+ab and izzue to form a brand integration store.

It. is not the first integrated store to do so. Before that, ADI and Nike have integrated their flag brands into a discount store. The BELLE group's M.A.P store, which is based on the clothing house and Li Xing, is also a comprehensive shoe store with a shop name as a sole promotion brand.

It. and other "brand mix shops" thrive and thrive.

ZARA shops can sell women's wear, men's wear, children's wear, even shoes and accessories, but most brand stores can't make it so full. So a group of companies with multiple brands has come up with a way to combine different brands of superior goods together, so that brands can borrow each other in an integrated store mode. At present, like it.,

The it. discount store, which plans to open, has only two brands of b+ab and izzue, but it is said that the other brands of discount products will also be integrated into the clothing store's integration store in it..

"Before, ADI, Nike opened discount stores are also multi brand integration shop, BELLE's M.A.P store is also a collection of Joy&Peace, Teenmix, Staccato integration store."

The head of the clothing House said.

Last week, in the integrated shop of the star, which opened in Lixing, it also accommodated three sub brands of ETAM, Weekend and ES. The Levi 's, which used to make jeans, was not idle. In addition to Levi s, there were Quiksilver, Roxy and other brands in the integrated store. On Saturday, there were ST&SAT, Safiya, Roxy, and sub brands in the store.

In the same retail terminal, the "brand mix shop" that combines multiple brands and multiple series of goods is emerging.

The integration store can save more guests and have more business opportunities.

When a single brand store gradually weakens, the different brands are gathered together, though it is because they want to embody more brands and products on the same area, but more importantly, the "gathering power" of the integrated store can not be underestimated.

Many visitors who have visited ZARA and H&M know that buying clothes will buy trousers, shoes, bags, hats, jewelry and other things when ordering, but such shopping mode can not be realized in single brand stores.

"Many brands of large companies cooperate with each other, and the abundance of goods in the counter increases, so they are not afraid of staying guests."

At home, many Brand Company have calculated that guests do not stay in single brand shops for a long time, but in integrated stores, the time for guests to stay is significantly higher than that of single brand stores 3 times.

"They will choose and compare among different items. The turnover rate is very high."

The head of Brand Company said.

"Brand mix shops" are 1 times more profitable than single brand stores.

Whether it is to prolong the stay time of guests or enhance the richness of goods, the final direction of the "brand mix shop" mode is two words of efficiency.

Brand Company has counted an account. The use of integrated store mode can reduce the rental pressure and personnel cost per square meter in the store, which is estimated to be 15% lower than that of the single brand store, but sales can increase a lot.

In this way, many group companies feel that launching multi brand mix shops is a cost-effective thing.

"Taking discount stores, at least double the benefits of integrated stores than single brand stores, so we are also planning to find other large companies with multiple brands to cooperate."

It is also an important reason why many Brand Company began to turn to integrated stores.

For brands, the shops in downtown department stores are all small and small. Many brands may choose to set up an image store in Shopping Mall, while in the center of the city, it will become a "brand mix shop" with high square efficiency. This will surely become a trend.