Honest Sales &Nbsp; Really Rewarded.
What is the reason for his success?
For the first time
Sale
Successful people
A man who has never done business.
A man of low educational level
A man of ill birth
I have read a lot of books about sales, and those books have talked about all kinds of books.
Selling skills
The theory of sales.
experience
Summary, case analysis...
How should a salesperson enter, smile and talk with customers?
What is the "Aida" formula and the diberda formula...
All kinds of things are dazzling.
The author speaks in a clear and honest way.
The reader read with relish.
There is some truth in those books. If a salesperson is familiar with and mastered those skills, it will be good for sales.
I read those books, and I felt "very".
Harvest
"
However, after reading the book, I can not help but doubt that some people who are not of high standard of culture have never seen those books and do not sell them. They do not have "formula", do not understand "skills", and lack of "magic tricks". How can they sell so well?
The real facts in real life tell us that even if we do not understand the formula, there is no "skill" and lack of "magic tricks". We can still do well in sales.
Sometimes, in a hurry, forcing you to sell, you don't want to go up.
So how do these people do the sales work well?
Sales is a job dealing with people. As long as we care about others' interests and are good at dealing with interpersonal relationships, sales will surely succeed.
In fact, all kinds of books about sales are summarized from thousands of successful and failed sales examples.
Many smart people, though they haven't read the book of sales, have learned to deal with people from the course of their life, and have pplanted this ability into business activities, so that they can hold steady.
Through the observation in real life, through the analysis of book cases, and through my own practice, I found a sales method of "honest and loyal", which is "honest and loyal" sales method.
Honesty and loyalty can also sell well? You may not believe it.
Isn't there a saying about "no business, no evil, no business?" and how can it be sold with honesty and loyalty?
If you don't believe it, I can give you an example to prove that it is not true.
In the tide of reform and opening up, a "Wenzhou mode" of developing commodity economy has emerged.
Wenzhou Prefecture, Cangnan County, is the leader of the economy, and its economy is developing very fast.
In 1980, a township enterprise producing woven bags in Cangnan County sent several salesmen out to sell because the product was not ready to sell.
Li Zhengliu, a veteran farmer, was elected.
Lee Jung's "bad origin" is not only a low level of culture, but also has never done business.
He speaks honestly.
According to the farmer's theory, "three loads of cow dung six shit".
What is "eloquence", what is "selling skills", and what is "interpersonal relationship"? His three generations have never heard of it.
Li Zhengliu took the samples of woven bags and drove to Hefei, Anhui, to find a supply and marketing section of a company.
He walked into the supply and marketing section, which was noisy and smoky.
Two salesmen dressed in leather suits, a fat and thin salesperson, are wrapping up the head of the Department to negotiate a woven bag business.
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The fat man kept giving the chief of the Department a smoke and thin smile, boasting about their products.
Li Zhengliu stood respectfully and did not dare to squeak.
Look at those two salesmen, they are so beautiful that they are not in a good mood.
When the two salesmen spoke too much, the section chief turned round and looked at Li Zhengliu. He asked, "you are -" then Li Zhengliu threw himself into the table on the table with a haste of panic, and stammered himself with the "plastic Putonghua" with Wenzhou accent.
"I am a farmer in Hu Qian town of Cangnan county. My family came from rich peasants, and they trusted me and sent me out to sell their products."
Hearing Lee Jung's sincerity and honesty, the people present were stunned.
This is like doing business. It's like a confession at the meeting.
After listening to the section chief, he put his hand aside and said, "well, let's leave the sample here, and you can hear it again in two days."
Li Zhengliu walked out of the supply and marketing section, and his underwear was sweaty.
He left the company with heavy steps and regretted his heart.
This is the first time he went out to do business. He scolded himself as a "fool": you Li Zhengliu came to do business. People didn't ask, what did you talk about "family origin"? Although the above policy has been put in order, there are still many people wearing colored glasses. The two words of "rich peasants" still make people fear.
On second thought, Li Zhengliu thought he was right.
Though decades ago, the hat of "rich peasants" had failed to lift him up, he had always been honest and diligent, and the leaders and villagers still believed in it.
He thinks that being a good person is a good thing to be honest. Before making a business, he will not confuse his constituents. If someone else finds out, will it not be bad?
Judging by the facial expression of the chief at that time, he concluded that the business had been blown off.
However, they say, after two days, listen to the letter, and pick up the samples of the woven bags on the third day.
On the third day, Li Zhengliu went to the supply and marketing section as soon as he went to work.
As soon as he entered the door, the section chief handed him a telegram. As soon as he saw it, his face turned black.
The telegram came from an anonymous Cangnan County who told the company that Li Zhengliu was a rich peasant who told them not to do business with him.
Li Zhengliu returned the telegram to the section chief, without saying a word, picked up the sample of the woven bag and turned away.
The chief of supply and marketing seized him and moved a chair. He asked him to sit down and smilingly said, "Lao Li, the samples you sent are good. We can..."
Li Zhengliu did not wait for the chief to finish, and pointed to the telegram on the table.
The chief executive looked at him and laughed. "Because we have telegrams, we think you are honest and reliable, so we are willing to do business with you."
In this way, Li Zhengliu won the business with "honesty and loyalty" and sold about 1000000 yuan of woven bags.
After reading this real touching story, you can't believe that honesty and loyalty can do business well.
But why can business be done with honesty and loyalty?
Let's analyze the benefits that honesty and loyalty can bring to people.
Generally speaking, honest people like to be honest.
They are steadfast and steadfast in taking things one step at a time.
Because they are honest, their products are of good quality and reliable reputation.
Dealing with them will not be a bad thing.
We say that we should care about the interests of others in business.
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What is the greatest advantage of this "interest of others"?
The biggest benefit of others is to support the other's work.
The above example shows that the chief supply and marketing chief can buy woven bags. It may be that the company is directly used to pack products, or they can resell them to others, but eventually it will be used for packaging products.
If the quality of the woven bag is not good, what will happen?
The quality problem is not serious, the quantity of purchase is small, and the matter is not big; if the quality problem is serious, the quantity of purchase is large and the loss is huge, it will certainly be traced down, lightly criticize and punish severely; when that time, it is found that there are people who are corrupt and take bribes, and the people who buy the goods are sad.
When I went to the Ma'anshan Steel Corp to sell my products, I saw a piece of news in Magang Bao: the chief of charge of the charge company was sentenced to 20 thousand years' imprisonment, expelled from the party and dismissed from public office, and was sentenced to fixed-term imprisonment.
Originally, the section chief bought a 2 million yuan low quality refractory brick in a township enterprise. When he was making steel, the stove burned out and almost died.
As the chief of charge for refractory materials, this is a cause for self blame, but is it not a responsibility for salesmen who use this unfair competition means? You use money to open up roads, causing other businesses to have a big accident, causing people to "double open (expelled from public office and Party membership)" sentence, why do you want to bear it? Your business is long? Therefore, the newly implemented Anti Unfair Competition Law stipulates that briber is also guilty.
We should learn from the head of supply and marketing department of the Hefei company.
Those two fat, thin salesmen, though they are talkative, may also carry the big bags of red packets to their homes at night, but the section chief insists on principles, insists on quality first, and does not want their products.
Although we do not know the name of the section chief, we can be sure that his job must be excellent.
As an honest salesperson.
In the early stage of sales, we must first choose products that are good for sale.
Inferior products are far away from each other; quality products are sold at full strength.
Do not go to the "harm to others and harm yourself".
To be honest, honest and genuinely concerned about others' interests will be rewarded.
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