Down Feather Brand Philip: Start Walking On Two Legs.

　　 Feelhom brand It belongs to the Zhejiang Han Hong Ge leisure home Co., Ltd., the 500 largest private enterprise in China, the Hangzhou Hong Hong group. It insists on healthy and comfortable sleep. After more than ten years of rapid development, the company has abundant resources of feather industry, and is one of the most influential professional feather products brands in China. It is also an excellent brand that has won the honorary titles such as "China famous brand products", "national inspection free products" and "China's feather quilt industry logo brand".

The company has been doing it all along. foreign trade And OEM, IKEA, WAL-MART, etc. chain Most of the down products of the brand in mainland China come from here. According to manager Sui Zhongqin, "at present, the brand competition of the domestic down quilt industry has reached the level of white hot. We spent two years inspecting the domestic feather and down quilt Market, and finally focused on feather sheet products, fitting the market demand, making the single products bigger and stronger, and formulated the market strategy of" feather down sleep experts ". According to the survey, the average per capita possession of domestic down quilts is 4%~5%, while the average per capita possession in Europe and the United States is 70%, and the per capita possession in Japan is as high as 103%. Therefore, if Philip brand can increase the per capita possession of the domestic market by 1 percentage points, it will increase sales by 6 billion. Seeing the great potential of the domestic feather and down market, Philip launched the domestic market last year and started walking on two legs.

According to another introduction, when Philip first started making the domestic market, annual sales were expected to be only $8. 9 million, but the sales volume was close to 20 million.

"Although the price of raw materials has gone up this year, our projected sales volume is 60 million. Philip will strive to achieve the leading brand in the domestic down industry in four years.