Expand Domestic Sales, "Golden Cicada" Is Full Of Confidence.

　　 Yang Wei is very young, but all his actions show the maturity of an enterprise's helmsman. In August 25th, the second day of home textile exhibition, when reporters saw Yang Wei, he was taking the time to eat lunch. "These days are too busy, many buyers come to discuss business." Yang Wei said that since last year, the golden cicada has cast its eyes on the broad domestic market. But this transformation from export to domestic sales is not a temporary fever, but after a long time of investigation and preparation.

　　 Flagship store Unveil domestic market

In October 2009, Shaoxing's "golden cicada fashion fabric" flagship store opened and its business area was about 1200 square meters. market The curtain.

"Before 2009, the product was almost 100% exports." Yang Wei said, because financial crisis The impact of Jin Chan textile and other enterprises suffered the throes of export decline. "Although the development of new products can alleviate the decline of exports, it will be unstable to walk on one leg. If we can make the domestic market bigger and stronger, we will undoubtedly enhance the ability of enterprises to resist risks." Since then, Yang Wei has decided to open up the domestic market. After some investigation, Yang Wei decided to set up a direct flagship store in Shaoxing on the basis of consolidating the existing domestic cicada home textile franchise.

Yang Wei said that all products in the store are directly supplied by factories, minus middlemen and letting consumers. More than 1200 square meters of shop in addition to curtain fabric, and bedding and interior decorations, the three forms a unified style, including the European classical, modern simplicity, Korean style, Chinese style, rural pastoral, children's six themes, to meet different consumer needs. It not only provides a one to one communication service between professional designers and customers, but also provides curtain cleaning and maintenance services.

"On this basis, we also launched a designer one to one service, designers visit the consumer house, and then according to the structure of the house and consumers' preferences, design a variety of curtains for consumers to choose." Yang Wei said that domestic and export markets are two different markets. In addition to keeping up with services, it is more important to understand the preferences of domestic consumers. "Opening up the domestic market is a long process, but challenges and opportunities are at the same time. I believe the potential of the domestic market is enormous."

　　 Expand domestic sales and cash cicada confidence

Speaking of the future development prospects of the curtain fabric market, Yang Weile said with the trend of "heavy decoration and light decoration" in recent years, the role of home textiles gradually developed from practicality to decoration, and the home textile industry was "activated" unprecedentedly. For example, curtain industry is one of them. As a soft decoration, curtains can be replaced with seasons, and the frequency of use and replacement is gradually improving, bringing a broader market. In winter, choose warm colors such as orange, pink, light yellow and so on. In summer, they can be replaced with cool colors, such as light blue, lavender, green and so on.

In recent years, with the quickening pace of urban construction, a residential building, office buildings, hotels and restaurants have sprung up. At the same time, curtains, as an indispensable part of decoration, are becoming more and more popular. Yang Wei analysis said that the role of curtains in the past is to cover up privacy, but now curtains are increasingly valued by consumers as decorations. Today, the company is optimistic about the domestic market, and combines the European and American styles with the Chinese market through the brand culture reengineering, product reengineering and mode innovation, so as to transform the export advantages of Jin Chan's home textiles into domestic market competitive advantages.

Based on the above analysis, Jin CHAN company continued to expand product categories, and also expanded the exhibition hall area to 2000 square meters, with thousands of styles and patterns. Yang Wei said that the company plans to open 3~5 stores and dozens of brand franchised stores in 2010.

Obviously, the domestic sales engine of the golden cicada company has been opened, and it is confidently stepping into the orbit of expansion.