New Marketing: Large Brand Clothing Chain Store Decoration Strategy

But at the same time, when the costumes are paying more and more attention to high quality and high quality design, the cost is higher.

This trend was first created by Zara, that is, the distribution of popular products with the space planning of high ranking stores.

In addition, because of the increasingly stringent safety regulations, the cost of construction has continued to rise.

Fashion store design

Over the past year, the two major trends of clothing stores have been the addition of large flagship stores, and the return of color to clothing stores to replace the minimalist style that has been popular for many years.

Today's clothing store design, apart from the emphasis on bright colors, broad grounds, and exquisite leisure space and dynamic facilities planning, and posters, video screens are also full of them.

There are few innovations in furniture shape, quality and display.

Whether it is a popular shop or a top store, it is almost impossible to resist this trend of color as a shop.

One of the techniques of brand style.

For example, Japan's CommedesGarcons uses scarlet as its main color in the clothing store of rueduFaubourg-Saint-Honor street in Paris; the ceiling of the Morgan flagship store on Champs Elysees is also large red; Energie shops use bright red and yellow and pink everywhere.

MandarinaDuck's clothing store is designed with yellow and light blue collocation, while CelioSport uses orange as the keynote.

Large clothing store with spacious space

Paris's Citadium, Burton, ForumdesHalles shopping center's Mango, Andaska of Bercy, Diesel of Tokyo, Kooka and MiuMiu of the left bank of Seine River, and Etam of Rivoli street all call for "big".

Not only the actual size of the clothing store is large, but also various spatial plans are used to make consumers feel a sense of spacious.

For example, Citadium wide entrance space, set up two groups can see the internal parts of the escalator; Kooka, BMango and other clothing stores emphasize the spacious and comfortable customers walk around, there will be no H&M like display crowded.

However, under this trend of space, the interest rate per square meter of each shop is greatly reduced.

Comfortable shopping environment

In addition to the spacious shopping space, shops also add comfortable and leisure furniture facilities.

Such as Kenzo in SOHO District of New York, HugoBoss in Paris's Champs Elysees, 1.2.3. in Rivoli street, etc.

Although Kiabi has not yet formally installed a large sofa in the center of the clothing store, trying to wear comfortable seats and using soft color design has increased the comfort of shopping.

Style of clothing store furniture and display

Furniture and display are dominated by the way of the past, and have the following two styles?

(1) square metal furniture, glass, such as We, Burton, Okaidi and so on, the style is more stable, and the men's clothing shop primarily.

(2) white logs or plastic furniture, often sleek style design, such as Energie, Etam, Andre, strong sense of popularity, and the majority of women's clothing boutiques.

Clothing stores can't sell goods only.

Clothes shop is no longer just a place to sell clothes. More and more clothing shops have cafes and dining space.

For example, Etam in ruedeRivoli's flagship store, bold introduction of FLO senior restaurant chain, with a hair salon.

Monplusbeausouvenir, a senior children's wear shop, set up a well-equipped children's play space. It also planned activities for children's arts and crafts every Wednesday and Saturday.

As for outdoor casual wear shops.

Andaska, in the clothing store near the recently popular BercyVillages shopping mall in eastern Paris, there are bookstores with more intellectual feelings.

Mass adoption of images

There are more and more kinds of images in clothing stores. From simple posters to complex dynamic video screens, they are all set up in stores or windows.

Each shop has its own opinion on how much and how to configure it.

Take the L 'EclaireurHomme designer shop as an example, using a large wall for Video Exhibition, showing a unique perceptual atmosphere.

Strike a proper balance between fashionable and sports styles.

The newly established sportswear and clothing store is not only a pure basic sportswear shop, or a boutique boutique, but to seek innovation between the two.

Recently, GoSport's new store and SportLeader clothing store are the best examples.

Athlete 'sFoot is dominated by street style.

Sports apparel industry is undergoing an important evolution. In recent years, sportswear shops, which sell large brand goods, have been established, such as Citadium, which is located in the department store of the Ottoman Avenue. It is both a fashion store and a sportswear shop, bringing in a modern and dynamic sense of vitality.