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Wenzhou Garment Enterprises Embrace "Internet" &Nbsp; Want To Build Online Shopping Brand.

2010/8/27 20:57:00 60

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Online Shopping Of Garment Enterprises In Wenzhou

Business associations, video sites, two seemingly eight pole can not beat the agency, but in Wenzhou reached a strategic cooperative relationship.

Yesterday, the city clothing chamber of Commerce signed a cooperation agreement with the cool 6 network, a well-known video website, to integrate the products of some small and medium-sized garment enterprises in Wenzhou, and create a network shopping brand shared by small and medium-sized enterprises, and then carry out network promotion.

"Nearly 80% of the garment industry in Wenzhou is processed, without its own brand and without direct selling channels, which is very unfavorable for the pformation and upgrading of enterprises."

city

Fashion dealer

Zheng Chenai, President of the association, said that because of the scale constraints, these enterprises simply could not afford the increasingly expensive brand promotion at the moment.

How to build brand for small and medium enterprises at a lower price is a problem that the city clothing association has been thinking about.

At yesterday's signing ceremony, cool 6 network put forward a "Wenzhou clothing brand to enhance the tens of millions of support programs for the clothing industry in Wenzhou".

The chairman of cool 6 network said it will offer 10 million yuan worth of online advertising resources to help Wenzhou garment enterprises willing to achieve breakthroughs through the Internet platform.

Cool 6 network is the world's first listed video website. It was the only video sharing website that signed the Olympic video on demand with the CCTV network. It has been rated as the fastest rising Internet Co in the world.

Reporters learned that before the cooperation, Semir and other enterprises in this year tried to brand promotion on this website during the world cup, and received good results.

It is learnt that as the first step of strategic cooperation, City clothing

Commerce Chamber

We will screen out the first 12 small and medium-sized garment enterprises to create a brand new online shopping brand, and then promote it in the whole industry.

At the signing ceremony yesterday, a number of small and medium-sized enterprises in our city signed a substantive cooperation agreement with cool 6 network.

In fact, the clothing industry in Wenzhou "

Touch net

No news.

In this regard, Zheng Chenai believes that Wenzhou can no longer have a traditional commercial center such as the Miao fruit temple, for small and medium-sized enterprises to step by step.

In the face of the advent of the Internet marketing era, Wenzhou enterprises must pay close attention to the "Internet access" and achieve a new round of development with the innovation of business models.