Touch Digital Notification Brings Sales Revolution To Nike Retail Stores.

Create interactive channels for customers and

During the Kaohsiung World Games in Taiwan, a high school student and his classmates met each other to watch the 5 to 5 Street Basketball Challenge hosted by NIKE. After the game, they walked into the square beside NIKE and stroll around the special store of Kaohsiung World Games.

In the face of the brand-new brand of shoes, just wondering how to choose, I found a touch computer in the shop, playing the advertisement of the latest basketball shoes in the season. I saw the players who are very strong, who played the cool Nike sports shoes, fly swirling, and lay up scores. In another picture, they were the introduction of the design process of the basketball shoes, vivid stories and rich acousto-optic effects, which made him enjoy the new shoes.

The marketing of NIKE, as a constant innovation, including creative merchandise display, store playing multimedia product information, etc., are all ways to attract customers through sales channels, but one-way marketing is not easy for customers to resonate.

Xie Dingheng, manager of Marketing Management Department of NIKE, said that interaction is the most effective way to let customers identify with NIKE's youthful and vibrant brand image.

Therefore, the Digital Signage, which integrates various IT technologies, is the best tool for NIKE shoe store marketing.

NIKE grabbed the trend of the July World War in Kaohsiung, held the street marketing campaign on the Hanshen dome square - "NIKE Basketball Hall challenge", and put the digital Digital (Digital Signage) in the temporary store on the square. After careful assessment, the two types of contents of the NIKE planning are: the new basketball shoe ads of the season and the related design story of the world's independent selling T-shirt.

Let the people of Kaohsiung understand the brand image of NIKE from the simple interaction process, and also recognize the spirit of the world games.

Xie Dingheng said that the process and concept of commodity design are not easy to convey clearly through the commentaries of the shop assistants, but they convey the marketing information in a refreshing way. However, the vivid video presentation can make consumers enjoy the pleasure of listening to stories, strengthen the impression and identity of customers on the store, and indirectly increase their consumption intention.

Beginning in mid July, about half a month's display time, Digital Signage not only attracted people's attention, but also successfully promoted the sales of flagship Nike shoes and Kaohsiung independent T-shirts.

Xie Dingheng said that the temporary counters on the first floor not only did not divide the performance of Han Han Shen Department Store's fixed NIKE counters, but also created the volume and topic of merchandise purchases. The marketing activities were quite successful.

Touch-screen digital notices are intuitively operated and can be used without learning. For NIKE, the replacement of commodity information is just as simple as updating the content of the website, causing consumers' curiosity.

Touch digital notification is based on multimedia presentation, with simple finger manipulation interface, so that customers can search for goods information they want to know without pressure and interest, shorten the distance between sellers, salesmen and customers, and virtually increase customer stop time and purchase intention.

It can be said that touch-screen digital signage salesmen bring sales revolution to Nike and future retail stores.