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Consumer Reminder: Beware Of "Limited Edition" Into "Street Clothes"

2010/8/28 9:38:00 90

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Many businesses have launched "limited edition" products in the promotion activities to mislead consumers.

On the one hand, only a few advertisements are sold, but they are sold in large quantities. The so-called limited supply.

clothing

It turned out to be a "street suit", which made consumers really surprised.

Mr. Zhang recently bought the navigator in the science and technology market. After introducing the various functions, the promoters also said to Mr. Zhang that the navigator belongs to the "limited edition" special model launched by the manufacturers this year. The manufacturers require 288 units to be sold in each city, and the special price will be 15% cheaper than the daily retail price.

Seeing such favourable terms and limited sales, Mr. Zhang bought one.

Unexpectedly, before the shop door was opened, the navigator on another counter was found to be exactly the same as the one that he had just bought. He asked if he knew that the machine had no limited edition at all and could be bought at any time in the market.

Feng Jingkai, Secretary General of the Consumer Association, told reporters that the so-called "limited edition" products launched in the market are mainly concentrated in clothing, bags, IT products and some small commodities.

Generally speaking, the limited edition products produced by some manufacturers are better than the ordinary ones in terms of quality and appearance, and the cost performance is relatively high.

However, many illegal businesses are using the limited amount to improve their product prices in a disguised way, putting the ordinary commodities on a limited scale, resulting in a "limited edition" price with high quality and low quality on the market.

At the same time, due to the lack of screening ability of some consumers, the damage of rights and interests often occurs.

Recently, hanging in a family

Foreign trade clothing

In the exclusive stores, businesses sell limited sales signs. When business law enforcement officers ask businesses to provide relevant materials, businesses can not take them out, and law enforcement officials are ordered to dismantle false advertisements on the spot.

Since the beginning of this year, Ji'nan's commerce and Industry Department has focused on the "limited edition" commodity inspection, focusing on the technology market, the cultural market, the clothing market and some small commodity sales markets which are more focused by consumers.

We should carry out the "three-dimensional" supervision of the publicity factory that launched the "limited edition" sales, and find out the limited variety, quantity, sales time and marketing method.

For some commodities, manufacturers should issue relevant certificates to limit production materials, or submit plans of activities to limit sales of commodities by holding business operators, check the limited commodities, and prevent false propaganda from misleading consumers.