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China'S First Group Buying Mode Brand Clothing Special Store Appears

2010/8/27 11:38:00 82

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Group buying refers to a combination of multiple consumers to increase bargaining power with merchants so as to get the best price.

Shopping

Way.

In today's society, group buying is mainly based on Internet, from real estate to laundry detergent.

At present, this mode gradually extends to different consumption fields.

A few days ago, when reporters visited Wan Guo square, it was discovered that the first brand clothing special store with group buying mode was set up here.

Sports brand clothing

Also joined the Group sales team.

30 people can buy a group.

It is understood that starting in July this year,

Nike

The seasonal discount shop opened a special store on the 6 floor of the Plaza.

Different from other special stores, there is an additional group buying mode.

Reporters found at the scene that stores concentrated inventory from Nike processors throughout the country, mostly broken codes in recent years.

clothing

It was sold at a price of 90 percent off -5, most of the price was between 50-100 yuan, and there was a small amount of 20 yuan T-shirt in summer wear, and the price of winter clothing was between 100 yuan and -150 yuan.

According to the person in charge, in addition to individual customers, the store also opened the closing time for the group of 30 or more people. Each group of 30 people can choose and buy on-site clothing within two hours of the appointment time.

Although the price is not more favorable than the individual customers, the clothing styles and the number of yards in the field can be renewed and even more.

Speculators emerge

"There are still some customers who become speculators and sell them at high prices online.

Every morning, when the door is not open, someone is waiting to enter. After entering the field, they see the new goods on the loading area.

The person in charge laughed.

Reporters will sell goods in a special store with an ordinary household.

Nike

Comparing the goods of discount stores, it is found that the styles of clothing in the ordinary Nike discount stores are even more innovative, and the production years are even closer. Apart from some overseas editions, the codes are basically complete.

However, the general discount is around 50 percent off.

The official said that the sale site would be more suitable for young people who have just entered the social work. Especially for the new generation who grew up in the superior environment, it is difficult to abandon the love of famous brands, join group buying, and try to get rid of the favorite style as much as possible.

At the same time, the purpose of group buying is to get the best quality products at the lowest price, and also be pursued by consumers with high cost performance.

A shopper at a discount shop told reporters that group buying was no longer a novelty. Taobao and other large shopping websites would often hold group buying activities.

Now there are special group buying websites to publish all kinds of activities, and almost all kinds of goods can be bought through such activities.

She will pay more attention to information on household items, and the clothing industry will pay less attention to the design and quality problems.

However, if the store can provide some classic group buying activities, it is also worth participating.