Home >

The Clothing Market For The Middle-Aged And The Elderly Is Waking Up.

2010/8/30 9:31:00 86

??? 日本語 Fran?ais English 中文

According to the survey on clothing and its textile websites, the middle-aged and old people are very concerned about their image and do not lose interest in clothing as they grow up.

clothing

The quality is very important. 88.19% of respondents hope that the elderly clothing has their own brand, and 11.81% of the respondents do not pursue the brand.

90.88% of respondents believe that the elderly should be established.

clothing

The counters thought that the respondents who did not need to set up counters were 9.12%.

Now there are special designers for children and young people's fashions. According to the changing seasons and the changing trend, new styles are constantly being introduced. Children's clothing stores specially designed for "Little Emperors" are very common in the market. The boutique houses targeted at young and middle-aged people are all in a hurry, but shops that provide clothing for middle-aged and elderly people are few and far between.

For this, what needs to be improved in the current middle aged clothing?

Respondents who believed that they could not meet the demand for size accounted for 32.56%, while 32.56% of respondents believed that the current middle aged and elderly clothing was not in line with their fashion demand. 32.56% of respondents thought the price was too high, while 2.32% of respondents believed that the clothing stores of middle-aged and elderly people were not popular enough, and the store was too far away from home.

If clothing companies want to cater to the preferences of middle-aged and old consumers and provide marketable clothing for middle-aged and elderly people, they may be able to improve from the above aspects.

When purchasing clothing for middle-aged and elderly people, what are the key factors they consider?

The price is 20.44%, the style is 19.17%, the fabric is 19.41%, the color is 20.35%, the workmanship is 20.40%, and the brand is 0.23%.

And they are

Clothing fabric

Are there any special requirements?

22.60% of respondents interviewed for cotton fabrics, and 3.35% of respondents preferred chemical fiber.

Fabric

7.07% of respondents preferred wool and polyester blended fabrics, while 8.19% of those who made full woollen fabrics accounted for 8.19%, while 58.79% thought soft and comfortable silk fabrics were their "dishes".

What about their tonal preferences?

81.30% of respondents liked dark tones, 17.95% of respondents liked light colors, and 0.75% of respondents liked bright colors.

In view of this, the middle-aged and old people still want their appearance to be mature and steady. Therefore, when it comes to their preference for style, the dignified and traditional style is the first choice for the respondents.

And what is their acceptable price?

The respondents who accepted the price of clothing at 50-100 yuan accounted for 6.14%, accounting for 101-300 of the respondents, and 13.02% of the respondents could accept the price range of 301-600 yuan. The price range of 601-1000 yuan was 12.47% for the respondents who could afford it.

Of the 20386 respondents, men accounted for 41.58% and women accounted for 58.42%.