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    Product Design Lacks Originality &Nbsp; Armani'S Two Quarter Sales Decline.

    2010/8/30 15:31:00 64

    Armani

    Compared with others

    Luxury goods

    George, Armani Inc. (GiorgioArmani) has striving to win customers in the past quarter, as Brand Company has increased sales in Hermes and Bai Li Li.


    John Hooks, vice-chairman, said: "the past two months have been challenging.

    The sales environment in the US and Europe is very severe, but in Asia, besides Japan, sales are good.

    He declined to give more details.


    Luca Luca, an analyst at Sanford Bernstein, said: "since last year's luxury consumption was tight, now

    Armani

    The design may not attract customers to continue to be willing to consume. "

    Armani's products, from the $32 ArmaniExchange brand T-shirt to the $2425 GiorgioArmani brand single Lapel lady's jacket, are no longer as diligent as the new series of broccoli, or as innovative as Hermes.

    Armani's slowdown shows how "cold elements are passed from one designer to another".

    Solca said, "it is no secret that Mr. Armani is getting old. His business focus may be different from that of 10 years ago."


    GiorgioArmani2010 spring and summer men's wear series, velvet.

    Casual pants

    He won the commentator's cool comment with his jacket.


    According to Solca, in order to compete with Armani to win more mainstream audiences, Dole's big names such as Bana and mark Jacob have softened their series, especially men's wear.


    Milan based Armani said in July 12th that its sales last year were about 1 billion 520 million euros, and its pre tax profit was 218 million euros.


    Known as its Plaid waistcoat, Hermes is famous for its $7000 platinum package. They reported that sales increased by 27% as of June 30th.

    In July 13th, Stacey Cartwright, chief financial officer of cypress, said that the 2010 autumn and winter series to store in June was the driving force for continued growth.


    Analysts expect the PPR group, the largest luxury goods manufacturer in the world, LVMH group and owner of Gucci brand, to disclose earnings growth.

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