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Buyer: Fashion Scout Has The Highest Annual Salary.

2010/8/31 8:43:00 57

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The buyer is the most fashionable profession in fashion. It originated in Europe. Shoe bag In fashion, clothing, furniture, jewelry, clocks and cosmetics. Merchandise sales The core figures of organization, collocation, purchase, adjustment and supplement.

Professional buyers are not simply purchasing and copying functions. According to the different types of enterprises, fashion buyers have developed into three levels. One is the buyer of a buyer's shop, and a professional buyer shop usually distributes several, dozens or even hundreds of brands at the same time. Under this mode, the buyer buys the products that have been designed. Professional buyer shops often have very distinct personalization characteristics, which show buyers' understanding and taste of fashion. One is the brand enterprise buyer. This kind of buyer is responsible for the whole process of product design, development and production. Buyers should closely follow the trend, predict the next season's products in advance or half a year or more, and cooperate with the sales department to monitor the sales data and adjust the production in time to maximize the sales. Another type is department store buyer. The function of this type of buyer is to select the brand suitable for department stores. At this point, the buyer chooses not only a single product, but also the overall image of a department store. What kind of brand is suitable for different floors? What brand is suitable for entering this department store?

Go to a shoe business to stock up, thousands of styles will be screened, every quarter, to dozens of shoe enterprises, look at hundreds of thousands of shoes, Ruan Xiaofang has the ability to "never forget." Since becoming a buyer in 2004, Ruan Xiaofang has gradually matured. Now it has become the soul of the "ELLIS" brand of Fangfang footwear, and has become an expert in fashion, inventory and even store display.

A deep understanding of brands and consumers

When we wear fashionable shoes, we may not think that buyers have foreseen the popularity of shoes before half a year ago or even longer. What is a buyer? Buyer is the most cutting-edge profession in fashion. They should not only have knowledge of color matching, design, display, process and so on, but also stand at the forefront of the fashion trend. Excellent buyers should be highly responsive to the products, brands and market reactions they buy, and are very sensitive to goods and market reactions.

"Buyers are not just buying, they only need to purchase products with high cost performance, and buyers need to have a deep understanding of brands and brand consumers, and have a high degree of predictability in the products, brands and market reactions they buy." Ruan Xiaofang introduced that there are many styles of shoes, such as leisure, fashion, OL, feminine, all kinds of styles. What kind of goods do you want to sell to your brand?

I often go to Europe and America to feel fashionable.

Every season there are many "explosions", which are sold out in sales. Ruan Xiaofang's happiest thing is to see such a "burst money". Last year there was a "exploding" boots. When Ruan Xiaofang picked the goods, he found that the lines were beautiful, very noble and very feminine. He immediately picked the model, which was very explosive on one side. A retail shop can sell tens of thousands of pairs, and often sell goods out of stock. A friend was on a business trip to Shanghai. Someone asked her to buy a few thousand yuan, and it turned out to be a few hundred yuan. It felt great!

In order to keep up with fashion, Ruan Xiaofang will feel for himself, whether shoes, bags or clothes. "If you want to enter fashion and see things numb, you can't see things. I need to go to other countries for a round trip before I take inventory. I call it brainwashing." In September this year, Italy Milan exhibition, Ruan Xiaofang will go to see shoes again, "every time I go to Italy, my understanding of the fashion and fashion of shoes will go to a higher level." Ruan Xiaofang said frankly, "going abroad" feels fashionable. She will generally consider going to Europe, Japan and Korea. The fashion of these places is more "fashionable", which helps to see the future trend and foresee the fashion.

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Buyers are most afraid of "seeing eye drop".

"It's horrible to be a buyer." Ruan Xiaofang knew that the responsibility was so great that there was no shortage of buyers, but a reputable brand enterprise went downhill.

The former paragraph is the new purchase in the autumn. Mainland and Hongkong have buyers to get goods. Ruan Xiaofang went to a shoe factory that had worked for many years to make inventory. The first batch of goods had not been placed at all. She found that the design of the footwear industry was divorced from fashion in autumn and winter. Ruan Xiaofang was very worried. She told the shoe companies honestly that the concept of popularity this year didn't work out, and then told the designers of what the industry was popular this year, what concepts needed to be done, and hoped that they would redesign the goods before going to the stock market.

What kind of women's shoes are popular in spring and autumn this two season? Ruan Xiaofang said frankly that black, camel, gray, blue, orange red, peach red, leopard print, Mao Mao, nails, chain metal matching, in the two seasons of autumn and winter will be very popular.

Buyers sometimes decide the fate of an enterprise.

Do fashion buyers need buyers? "Need!" Liu Weidong, Deputy Secretary General of Shenzhen Leather Industry Association, admitted that buyers are a link between designers and the market, which is indispensable and even bears the responsibility of the survival and death of enterprises.

Buyers have a lot of money.

Reporter survey has learned that, despite the lack of domestic buyers professional, but there is no shortage of buyers. In small and medium-sized enterprises, buyers are usually taken up by the boss themselves, or the relatives of the bosses take part in them, or they are taken out by the boss themselves.

How can buyers grow? "The buyer bought it with money." Xu Xianggong, a buyer of Shenzhen's honey Luo Ni shoes industry chain Limited, told reporters very clearly that he would go abroad several times a year to feel the trend of foreign countries, buy fashionable products for many seasons, and experience fashion.

When he met Xu Xianggong, he gave the reporters two business cards, one was the purchasing manager of the product department of Shenzhen honey Snow Shoes Co., Ltd. He told reporters shyly, at present, the company has not set up a buyer department, he is actually a buyer.

"I was brought out by my boss." Xu Xianggong has done everything. Salesmen, sales, logistics and design are familiar with the process of shoe industry. He was lucky to be seen by his boss and trained as a buyer.

Buyer responsibility relation enterprise ups and downs

Buyers can make enterprises lose money, and also enable enterprises to make money. Reporters exchanged a lot of information with the buyers: a group of buyers bought a lot of stock and picked up a few "explosions". They sold the goods as soon as they arrived. They bought a buyer, and the sales declined immediately, and this year they were looking for buyers.

Xu Changsong, deputy general manager of Shenzhen Nyuan commerce and Trade Co., Ltd. believes that buyers should combine the products with the needs of the customers, which should be called "product planners". Xu Changsong claims to be a "buyer of buyers". He admits that the company runs JUSLA men's leather shoes, and its sales of leather shoes have increased by 30% since buying a new buyer last year.

Xu Changsong divided the buyers into big buyers and small buyers. He believes that the big buyer is the soul of an enterprise, the executor of brand culture, and the price positioning and style positioning of products. Besides, it must also pay attention to retail details, familiarity with product suppliers and related industries, understand brand changes, and new things in the industry, and foresee fashion.

The small buyer has a strong understanding of the product and can capture fashion information and understand the global fashion information release. Small buyers of shoes can read more magazines, professional websites, understand the release, understand product production and plate making links, and can start from product design as a buyer. They can also make buyers from the bottom up and doing the work, and understand the color matching, material inspection and other links.

Experienced buyers earn tens of thousands of salaries a month.

"All buyers' salaries are linked to performance." Liu Weidong, Deputy Secretary General of the Shenzhen Leather Industry Association, told reporters without any doubt that assuming 100 million of the enterprises below the sales volume, a senior buyer would need tens of thousands of monthly salaries to be done, and the annual bonus of hundreds of thousands of people is not a problem. The annual salary of tens of millions of enterprises on top 1 billion sales is not a problem.

In general, if a buyer looks at the goods, he will go bankrupt in a year. This is not alarmist talk. Many consumers love a brand, often buy a brand of shoes, but suddenly will find that after a certain time, the brand can no longer find the shoes you like, the most likely thing is to change the "buyers".

Buyers are so important that if they fail, the consequences will be unthinkable. Liu Weidong introduced that at present, some large domestic brand enterprises have realized that the risk of relying solely on buyers is very risky. They have been using the strong replenishment system to implement "fast fashion" and gradually weaken the importance of buyers. The practice is: first, let the buyers of all parts of the country need the shoes to make a table, only after the aggregate reaches a certain demand, will they start production, and the quantity of production will only be put into operation by the buyer to forecast 30% of the sales volume. One finds that the sales volume of the goods is excellent, and 15 days replenishment is in place. At present, BELLE group adopts this method, but it is more difficult for general companies to do so.

　　 What qualities do buyers need?

To be a fashion buyer, you must have the following conditions:

It is a faithful practitioner of fashion.

It has keen insight, advanced prediction power and accurate judgement on the trend of fashion.

Good communication skills, born curiosity and courage to explore.

At least one to two foreign languages.

　　 Capable of frequent frequent business trips.

Start with the basic fashion.

Shenzhen Sen Mei clothing chain store Co., Ltd. is a professional high fashion agency. Its famous shop is a famous store and store of Sen Mei. It is mainly engaged in the agency of high fashion. Most of the clothes sold in its shop are purchased by the fashion fashion buyers of their companies from all over the world. Today, Sen Mei has introduced more than 50 international brands. TINA is a fashion fashion buyer of Sen Mei clothing chain corporation. He was responsible for the clothing purchase of Italy brand MARCCAIN and D.EXTERIOR, and the main working place was in Hongkong.

Follow up with your predecessors.

TINA told reporters that she studied foreign trade in University. After graduation, she first worked in a supermarket chain and accumulated a lot of retail experience. In 2007, she went to work in Sen Mei. At first, she didn't work as a fashion buyer, but worked in Sen Mei's store. Through the store work, TINA records the guests' preferences very carefully and understands the opinions of various guests on clothing. With first-hand retail experience, TINA's sensitivity to fashion is also improving. Soon, TINA, who had a retail experience in clothing, moved to the buyer's office and was responsible for the fashion buyer of Italy D.EXTERIOR and other brands.

It is rumoured that fashion buyers are "international flying trapeze". Some people describe the lifestyle of fashion buyers as "the overnight life of Lan Kwai Fong in the morning in New York, the afternoon in Shenzhen, the Lan Kwai Fong in the evening, wearing the Italy fashion, wearing Swiss Army Watches, drinking Lanshan coffee, and eating Chinese food".

TINA listens and laughs. "Actually, the work of fashion buyers is very trivial and busy." TINA recalled that when she first became a buyer, she still had to start with the most basic work. She had to find out the history of her brand, style of dress, market target group, classic brand and so on every day, through learning with her predecessors about purchasing, brand style and so on. TINA said that for the first time, his predecessor went to Hongkong to purchase, and she was also letting her try to buy it. At that time, she was a little muddled. She could only pick out the basic style of the brand in a pile of clothes by understanding the D.EXTERIOR brand. Later, after discussions and communication with several predecessors, most of the clothes picked by TINA were recognized by the predecessors. The older generation also taught her to pay attention to the various details of the dress, where the clothes were good, and which places were not good enough. The experience of the first buyer made TINA conclude his experience. The basic style of the brand clothing is very important. Many brands will come from the basic styles. This is the first lesson of fashion.

Hundreds of $8800 overcoat sold out.

In more than three years of fashion buyer's work, TINA concluded that in fact, Chinese consumers are becoming more and more mature, and the pursuit of fashion is not limited to brand obsessed and pursuit. Sen Mei's customers value the quality and design sense of fashion, so fashion buyers tend to pay more attention to these two characteristics when choosing fashion.

In the experience of TINA buyer, what made her feel most successful was the $8800 knitted coat. TINA said, at that time, when she was buying D.EXTERIOR's clothes, a knitted coat came into her eyes immediately. After consulting with other buyers, TINA decided to buy this knitted coat, but the price of the knitted coat is 8800 yuan. The price is too high, making the purchase of this overcoat risky. TINA ordered 70 pieces. TINA remember, at that time, the knitted coat was put into the store in July. Just after putting it on, 20 pieces of goods were bought, and 70 overcoats were sold out in hot summer. TINA decided to increase the volume, and immediately contacted with Italy, add 60 pieces. The same is sold out.

Because she is not a fashion designer, TINA also attaches great importance to making up her own fashion lessons. All kinds of fashion magazines are her textbooks. Whenever she stops working, she will pick up a fashion magazine, study the new season's fashion trend, and study the design changes of a brand.

TINA told reporters that now, like Sen Mei, this fashion buyer shop is no longer simply a distribution center for all kinds of brands. Fashion buyers should take the initiative to take the initiative to contact foreign manufacturers and tailor exclusive clothing to the Chinese market according to market demand, which is a higher fashion buyer.