Fuanna Sued Luo Lai, Google

Following the announcement of Fu An Na, a home textile enterprise in August 14th, that it had brought Roley home textiles to court, recently, fuanna Co., together with the home textile association and some of the home textile industry, jointly held a briefing on the unfair competition in the home textile industry in Beijing, calling for the infringement of Roley company again.

The quiet home textile industry has been surging by the huge disputes of the two giants.

According to the insiders, with the prevalence of e-commerce, the network marketing platform is more and more valued by home textile enterprises.

Fuanna's lawsuit against Luo Lai is behind the scramble for Internet sales channels.

In August 14th, Fuan, a small and medium-sized board listed company, announced that it had filed a lawsuit against the Haidian District people's court in Beijing last month, demanding that three enterprises, including the same company as the Luo Lai textile company, immediately cease trademark infringement and illegitimacy.

According to Zhao Lei, an agent of fuanna, the dispute started in September 30, 2009. Fuanna introduced the word "fuanna" in the Chinese search column of www.google.com Google, and hit the first place in the search results, "buying fuanna, to LOVO", which directly directed and entered the website www.lovo.cn of Roley home textiles and its wholly-owned subsidiary, Shanghai Roley home textile co operation, which sold a large number of bedding products in the website.

Fu Nan has made representations to Luo Lai through the textile association, and the infringement has been cancelled for some time.

But in October 28, 2009, the plaintiff entered the "fuanna" text in the Chinese search column of www.google.com Google, clicking on the first column in the search results, "fuanna, the entire ninety percent off", once again pointing to the same website, and hit the image of fuanna products.

In addition, fuanna believes that Google has joint liability for infringement, so Beijing Google legitimate operators and operators Beijing Valley Touchplus information Corp to court.

Zhao Lei said that Shenzhen's Fang Fang Ting, Eddie Monto, Hunan's Meng Jie, Shandong's Yi Shi, Shanghai's Kasen, Jiangsu's stately home textiles and dream LAN textile brands also showed different degrees of infringement by the same way of Roley's home textiles, covering almost all the mainstream home textile enterprises in China.

Network channel dispute

"At the end of 2009, fuanna listed the main energy on the market, so it took nearly a year before fuanna took the action," said Luo Lihong, a public relations manager at fuanna media.

It is understood that so far, only three listed home textile enterprises, Luo Lai and Fu Anna are the first two.

Roley home textiles in September 10, 2009, sounded the listing bell at Shenzhen Stock Exchange, becoming the first domestic textile enterprise to visit the capital market.

The second closely followed was fuanna, which was officially listed on the SME board in Shenzhen Stock Exchange in December 30, 2009.

After the listing, the two companies make use of the financing convenience of the capital market to expand their scale and strengthen their own brand and channel construction.

The semi annual report released by the two companies in 2010 showed that in the first half of the year, the two businesses achieved 662 million yuan and 453 million respectively, operating profit of 104 million yuan and 61 million 250 thousand yuan respectively, up 64.84% and 42.22% respectively, both of which are in a period of rapid development.

Reporters access to relevant information found that in the field of e-commerce, both Luo Lai and fuanna have made great efforts in the past two years.

In early 09, she founded LO V O, a home textile e-commerce brand. Fuanna also invested 500 thousand in July to set up a wholly owned e-commerce subsidiary.

Fuanna's lawsuit or opening up for e-commerce

According to Luo Lihong, fuanna's traditional marketing channel is direct store + franchised store mode, of which the proportion of direct store accounts for 40%, which is at a high level in the industry.

But with the rise of Internet sales habits, fuanna has been developing e-commerce in recent years for young groups who love online shopping with a view to complementing their traditional channels.

At present, there are mainly two e-commerce platforms: one is Taobao's official store, the other is the company's own e-commerce platform.

Although Luo Lihong said, "we didn't do e-commerce because of this case. We did e-commerce in 08 years.

We do not protect our rights because of e-commerce. "

But there are also people in the industry who believe that the lawsuit should be an obstacle to the development of e-commerce by fuanna.

Mei Lian Qing, vice president of fuanna finance, admitted that it was only when he vigorously explored the Internet market that he was shocked by such a wide range of network infringement.