• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Mode Of Online Shopping Is Going To Be Turbulent And Tailored.

    2010/8/31 20:57:00 77

    Cotton Prices In Cotton Market

      

    In recent years,

    online shopping

    Sales mode is surging. Many enterprises have set up online stores on the Internet and set up a network sales channel platform.

    This has gradually become one of the sources of profits for enterprises.

    But in fact, online shopping is a double-edged sword, which has both advantages and disadvantages.


    Needless to say, the benefits of online shopping are obvious.

    It can not only enhance brand awareness and influence, but also quickly realize the low cost expansion of regional and sales.

    For consumers, shopping through the Internet is not only a time-saving way, but also a time-consuming way to buy goods that are hard to find in the local market.


    However, for large enterprises that have already realized channel construction and have large scale shops, the significance of online shopping is not large.

    This is because the sustained development of enterprises is not supported by these extra sales.

    They should form a preference and cognition through training the consumer psychology of consumers, and at the same time shape the cultural value connotation of the brand, so as to enhance the brand reputation and loyalty, and bring more stable consumer groups.


    We have seen many international brands follow the rules of operation and development. They are not blindly following the trend, but concentrating the limited resources of enterprises to the most needed aspects. This is the golden rule of success.


    With the development of online shopping,

    online shopping

    There are also many drawbacks and problems.


    First, the credibility is reduced.

    Online shopping is off site shopping, because some online shopping mechanism and operation system is not perfect, resulting in consumers' purchase confidence frustrated.

    Such as the authenticity of the brand is difficult to distinguish, delivery is not timely, product quality is not satisfied, the issue of replacement, the lack of proper after-sales service and other phenomena, resulting in lack of credibility.

    This reduces the reputation and credibility of the brand, and ultimately damages the brand image.


    Second, consumers are short of online shopping experience.

    Consumer

    The maturity of online shopping is directly related to the development of online shopping habits.

    Consumers usually judge the basic situation of online shopping products through their own experience of life consumption.

    According to the Taobao survey, domestic consumers buy nearly 100 million yuan online every day, and every Christmas and new year's day break through the billion yuan mark and show an upward trend.

    The scale of online shopping is evident.

    However, reports from the China Consumers Association show that disputes and complaints caused by online shopping account for more than 10% of the total complaints and increase year by year.

    Therefore, online shopping needs a wealth of shopping experience, avoiding online shopping risks, and cultivating the correct values and economic outlook.

    Otherwise, consumers' complaints about online shopping will still increase significantly.


    Third, we should pay attention to immediate interests and neglect long-term interests.

    No business, no profit, no profit, no businessman. There is nothing wrong with businessmen in pursuit of profits.

    However, brand interests and business interests are completely different.

    The interests of brands include immediate interests and long-term interests.

    The so-called comprehensive interests, popularly speaking, is to achieve "fame and wealth".

    Therefore, from the point of view of management, the starting points of two different interests are quite different, which will inevitably lead to conflicts and contradictions.

    Such as:

    store

    The price gap between online shopping and online shopping may be relatively large, causing consumers' doubts about the price.

    In addition to the self operated online stores, other non self operated shop outlets have different sources of goods, resulting in enterprises often unable to trace goods and other situations.


    Every enterprise hopes that business performance will rise year by year and continue to move forward. If we neglect the growth space of the brand in pursuit of performance, and disperse the resources of enterprises and pursue the so-called sales mode of the trend, we will often weaken the core competitiveness of the enterprises. In return, the decline of the brand reputation will inevitably become a brand that may be rejected by consumers, so we need to act rationally.


    Online shopping is a double-edged sword.

    In order to set up online shopping, enterprises must start from the long-term interests, tailor the measures according to local conditions, distinguish the primary and secondary needs, and work out the brand strategy development plan.

    You can't have both fish and bear's paws.

    • Related reading

    Wujiang Textile Industry "Breakout" Trio

    Venture capital project
    |
    2010/8/31 20:41:00
    95

    How To Change The Growth Mode Of The Profession Apparel Industry Is Worth Pondering.

    Venture capital project
    |
    2010/8/31 18:49:00
    82

    Kappa: Accurately Repositioning &Nbsp; Successful Circulation Means.

    Venture capital project
    |
    2010/8/31 15:52:00
    80

    Sonic Treatment In Xinjiang Can Promote Cotton Yield Increase

    Venture capital project
    |
    2010/8/19 20:07:00
    57

    Kangnai's "Two Pioneering" Does Not Like "Shou Ye" And "Rich Two Generation".

    Venture capital project
    |
    2010/8/4 17:31:00
    70
    Read the next article

    Clothing Agents Join In, Please Think Twice And Be Cautious.

    These brands have been operating in the domestic or international market for many years, with a high degree of brand awareness and recognition. They have established a complete image in the minds of consumers and have a high and stable market share.

    主站蜘蛛池模板: 天天干天天干天天插| 白浆视频在线观看| 精品欧美军人同性videos| 日本pissjapantv厕所自| 国产又粗又长又硬免费视频| 久久精品第一页| a级毛片高清免费视频就| 福利视频一区二区三区| 好吊视频一区二区三区| 免费a级黄毛片| av无码免费一区二区三区| 激情图片小说网| 国产高清中文手机在线观看| 亚洲欧美天堂综合久久| 18禁白丝喷水视频www视频| 欧美丝袜高跟鞋一区二区| 国产欧美一区二区精品久久久| 久久青草免费91观看| 风情艳主调教朋友圈变态| 日本www在线| 口工全彩无遮挡3d漫画在线| 一区二区三区视频| 狂野欧美性猛xxxx乱大交| 国产高潮视频在线观看| 亚洲va中文字幕无码毛片| 黑人大战亚洲人精品一区| 日本69xxxx| 全免费a级毛片免费看| 99久久99这里只有免费费精品| 欧美极品videossex激情| 国产精品亚洲片在线观看不卡| 久精品国产欧美亚洲色aⅴ大片| 视频一区二区三区免费观看| 性生交大片免看| 亚洲精品无码mv在线观看| 男女下面无遮挡一进一出| 日韩一区二区三区精品| 啊灬啊灬啊灬快灬深高潮了| Channel| 欧美a级毛欧美1级a大片 | 一区二区三区伦理高清|