The Mode Of Online Shopping Is Going To Be Turbulent And Tailored.

Needless to say, the benefits of online shopping are obvious.

It can not only enhance brand awareness and influence, but also quickly realize the low cost expansion of regional and sales.

For consumers, shopping through the Internet is not only a time-saving way, but also a time-consuming way to buy goods that are hard to find in the local market.

However, for large enterprises that have already realized channel construction and have large scale shops, the significance of online shopping is not large.

This is because the sustained development of enterprises is not supported by these extra sales.

They should form a preference and cognition through training the consumer psychology of consumers, and at the same time shape the cultural value connotation of the brand, so as to enhance the brand reputation and loyalty, and bring more stable consumer groups.

We have seen many international brands follow the rules of operation and development. They are not blindly following the trend, but concentrating the limited resources of enterprises to the most needed aspects. This is the golden rule of success.

With the development of online shopping,

First, the credibility is reduced.

Online shopping is off site shopping, because some online shopping mechanism and operation system is not perfect, resulting in consumers' purchase confidence frustrated.

Such as the authenticity of the brand is difficult to distinguish, delivery is not timely, product quality is not satisfied, the issue of replacement, the lack of proper after-sales service and other phenomena, resulting in lack of credibility.

This reduces the reputation and credibility of the brand, and ultimately damages the brand image.

Second, consumers are short of online shopping experience.

Third, we should pay attention to immediate interests and neglect long-term interests.

No business, no profit, no profit, no businessman. There is nothing wrong with businessmen in pursuit of profits.

However, brand interests and business interests are completely different.

The interests of brands include immediate interests and long-term interests.

The so-called comprehensive interests, popularly speaking, is to achieve "fame and wealth".

Therefore, from the point of view of management, the starting points of two different interests are quite different, which will inevitably lead to conflicts and contradictions.

Such as:

Every enterprise hopes that business performance will rise year by year and continue to move forward. If we neglect the growth space of the brand in pursuit of performance, and disperse the resources of enterprises and pursue the so-called sales mode of the trend, we will often weaken the core competitiveness of the enterprises. In return, the decline of the brand reputation will inevitably become a brand that may be rejected by consumers, so we need to act rationally.

Online shopping is a double-edged sword.

In order to set up online shopping, enterprises must start from the long-term interests, tailor the measures according to local conditions, distinguish the primary and secondary needs, and work out the brand strategy development plan.

You can't have both fish and bear's paws.