Clothing Fair: Becoming The Fulcrum Of Dalian Garment Industry Development

The official of the Dalian Clothing Fair Office who has witnessed the growth of the clothing industry for more than twenty years is responsible for the development of the garment industry.

The development of Dalian Clothing Fair is closely related to the development of China's garment industry and the needs of Dalian's garment industry and enterprise development.

So far, the Dalian Clothing Fair has been the twenty-second session. It is one of the earliest exhibitions in China's clothing industry exhibition.

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At the initial stage of the founding of the fair, its business platform has played a greater role. Domestic garment processing enterprises have found business opportunities through participating in exhibitions, expanded channels, expanded the market, laid the foundation for the creation of national independent brands in the future, and at the same time, with the help of the Expo, the domestic people have recognized many international brands.

The responsible person said that with the rapid development of China's garment industry, on the one hand, the Dalian Fair will continue to grow on the basis of the development of the industry. On the other hand, the Dalian Fair will bring opportunities for more enterprises to cooperate with international enterprises and promote the further development and upgrading of China's garment industry.

Become the fulcrum of Dalian garment industry development

On the occasion of the Dalian Clothing Fair, the number of pactions signed by the local enterprises in Dalian on the spot may not be important. The enterprises are more concerned about their "lagging effect". Some enterprises have brought in a steady stream of orders after they have been exposed once again. Some enterprises often stay in the fair and remain prosperous. Some enterprises have found partners who can "live together". Some enterprises just have to "play the name of Dalian clothing enterprises" to let traders get rid of a lot of concerns.

The Clothing Fair has provided a new fulcrum, which has opened a "crack" for Dalian's clothing enterprises.

It makes Dalian garment enterprises broaden their horizons and give them the chance to compete with international famous brands.

As a result, a huge information platform has been placed on the door of the company, and Dalian's clothing brand has grown up on this platform.

Let's take a look at the Dalian garment industry that we grew up with.

In 2009, the sales revenue of garment enterprises above Designated Size reached 16 billion 480 million yuan, an increase of 19.4% over the same period last year, an increase of 10 billion 610 million yuan in industrial value, an increase of 25.4% over the same period last year, an export delivery value of 14 billion 920 million yuan, an increase of 36% over the previous year, a profit tax of 1 billion 188 million yuan, an increase of 60.8% over the same period last year, a profit of 830 million yuan, an increase of 73.5% over the same period, and an increase of 138 million 810 thousand% in the previous year, an increase of 60.8% over the same period last year.

Create a market communication platform at home and abroad

In recent years, many cities in China have started a fashion show. In many fashion exhibitions, Dalian Clothing Fair can often run new.

"The secret is that the Dalian Expo will conform to the development of the situation and the needs of the market."

The official of the Dalian clothing expo office said.

Especially after the 2006 Dalian fair was upgraded to a national exhibition, after many arguments, the Ministry of Commerce gave a brand-new orientation to the exhibition. Dalian took this as the goal and adjusted the way of thinking and way of exhibition so that it was always in the leading position of similar exhibitions in China.

The responsible person said that the adjusted Dalian Expo will be positioned as a platform for overseas brands to enter the Chinese market, and domestic brands will go to the international market.

This is the demand for further upgrading and development of the Dalian Clothing Fair. Under the situation of urgent adjustment and upgrading of the industrial structure, the Dalian fair is no longer satisfied with the role of a purely commercial platform.

In recent years, Dalian has invested a lot of manpower and material resources in building this exhibition function, such as setting up offices in Italy and Spain, serving customers at home and abroad, with remarkable results and widespread acclaim.

More than 100 brands to participate in the exhibition

At present, the Expo has identified more than 100 brands including France, Italy, Spain, Japan, South Korea and Hong Kong, Macao and Taiwan. Some overseas organizations have been concerned about entering the Chinese market through the Expo since last year, and have opened the store brand in China through the IBAC (international brand agent center) of the exhibition. After making sure that the brands have achieved good sales results, they will participate in this year's exhibition.

Influence of

Urban economic development driving factor 1:9

Through the Expo, Dalian's international concern has been raised, the image of the city has been upgraded, and the development of other related industries has been promoted.

The responsible person of the Dalian Clothing Fair Office said that the internationally recognized Convention and exhibition industry's driving factor for urban economic development is 1:9, that is to say, the direct income of the exhibition is 1, so the industry income related to hotels, restaurants, pportation, logistics, tourism, communications and so on is 9.

The annual Dalian Clothing Fair has brought a lot of people and business opportunities to the city.

Exergy analysis

Premium agents are superior resources.

Several international brands have been successfully operated in Chengdu, Shenyang and Dalian through the introduction of international brands.

For the high quality agents, it is precisely the advantage resources accumulated by the Dalian Clothing Fair over the past 20 years. The office of the Clothing Fair maintains good cooperative relations with many large shopping malls and strength institutions. It controls the first-hand market information and constantly adjusts the ideas and Strategies of exhibition based on demand. This is also the reason why the Expo has been developing for many years.