The Home Textile Industry Cake Is Too Big &Nbsp; When Facing The Shuffle, When Can Dust Settle?

2010 China International Home Textiles and Accessories Expo was held in Shanghai New International Expo Center on 24, and 1017 textile exhibitors participated in the exhibition, covering products including bedding, indoor ornaments, down products, towel products, curtains, decorative fabrics, and other home textiles.

According to statistics, this exhibition is all previous.

The reporter interviewed the whole process of the exhibition. The huge exhibition hall was almost full, and had to recognize the prosperity of the domestic textile industry today.

However, whether the prosperity of the surface indicates the inherent peace is not necessarily.

As a result, the reporter interviewed several senior managers in the home textile industry to explore the real situation of the home textile industry today.

Constantly shuffling is inevitable.

On the whole,

Shi Baojun, general manager of 32 degree home textiles, described the present home textile market: big fish will become bigger and bigger, enterprises do not have their own unique personality, and enterprises with no brand style will gradually be eliminated.

With funds, strength and team, the enterprises that have made export sales will gradually turn to domestic sales. These enterprises will bring many new brands after they sell to the domestic market, including those that have existed in the domestic market will develop very rapidly.

At the same time, the industry will become more and more mature. It will build a company or a group enterprise into an aircraft carrier in the industry. Its ability to resist risks and its strength will become stronger and stronger. It will push the industry to a higher level.

This development trajectory is reflected in other mature industries, such as clothing, electrical appliances and so on.

"Textile is a long live industry, always placed in the first place, people always can not do without textiles, but now the textile is very difficult and difficult, mainly because of the price.

The international group is the same as the domestic group, especially the international group.

Because this is a labor-intensive enterprise, with the increase of labor costs in recent years and the increase of raw material costs, the competitiveness of the international market is becoming more intense.

We are not talking about competition in domestic enterprises. We are competing with other European countries in the world and some other Asian countries. The low end enterprises are competing with Asian enterprises, such as Pakistan and India.

I think now.

In this way, the competition in the home textile market is still hot behind the prosperity of the surface.

As a labor-intensive household textile industry, affected by labor costs, raw material costs and international competition, the survival of big fish is worrying.

So correctly speaking, the current situation of home textile industry is still in the shuffle, the pattern has not yet been settled.

The cake is too big and the demand is fixed.

When can we see the dust settled in the home textile industry? Zhang Jian, editor in chief of the textile industry, said: for the home textile industry, the home textile industry itself is a prosperous industry, and the industry is overcrowded, but he can not die. As long as people are still living, their necessities are necessary.

As long as there are people and families, the industry will not die, but he will integrate, and he will change.

Just like the brand you just mentioned, that is, the stronger can be stronger, the less sacrifice is, this is very cruel.

I believe the day will come when the dust settles. Of course, I am optimistic soon.

When I am pessimistic, I also think that maybe 3 or 5 years will probably not change. Why? Because the Chinese market is so special, so many of our consumers, how many of our middle class are in proportion, and the base of Pyramid is wide.

So many regions, so many families, need to have what kind of consumption structure to combine. When it comes to this, it may still be slow. Many enterprises will not be able to get rid of it for a while.

Do your best and change your strength.

As a home textile enterprise, how to cope with the present market and how to eliminate it in the shuffle of a round turn has become the biggest topic of every home textile enterprise nowadays.

Hu Ping, Neumann's marketing manager, believes that home textiles should develop professionally, including several specialties, the first is product specialization, and the second is specialization.

This specialization has resulted in some home textile industries, which are mainly processed or copied, without core technology. They will gradually be eliminated. Development enterprises, technology research and development, and people's habits will gradually expand. This is the future development.

32 degree general manager Shi Baojun thinks that when a product and brand do not have their own direction and their positioning style, consumers can not choose him because they do not know what he is doing.

It is very important for a brand to have a differentiated positioning. It is a brand that has its own character. If a company or an enterprise can persist in a brand, it will surely be accepted by consumers.

All brands can only serve some people.

We are all using time to interpret, using time precipitation to insist on doing one thing.

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"I think honesty is very important.

Especially when it comes to domestic sales, you have to do what you want to do with your customers.

The dream language Ge Jun vice president explains the lifeblood of enterprise development.

Quality, personality, fashion, integrity...

Every family has its own keywords.

However, there is no doubt that strength is the only benchmark to consider the enterprise ultimately, and the market will finally give the answer.

Today, in the home textile market, we should carefully examine ourselves and make early plans for enterprise planning.