Key Elements To Ensure The Profit Of Home Textile Brand

Good products, good business, bad business must be bad products; cheap prices are good to sell, the price is high must not sell (people feel the price of goods, the price is not); the choice of goods only heavy single product style, ignore the series match; ignore the terminal store image.

Key elements to ensure brand profit improvement

Factor 1, market operation

Marketers must have the concept of time and number.

Product seasonal sales cycle: each region has its own sales cycle, each brand has its own sales cycle, accurate sales cycle to determine the accuracy of the goods, goods should be stored on the market nodes, the sales cycle is determined on the cargo wave times; franchisees often have problems: when the franchisee orders, they often have the doubt that "the best seller is not enough to sell, and the sales can not be sold".

Four steps for ordering: first, look at the report forms.

Sales report; seasonal sales summary; smooth and unsalable sales analysis; second, positioning structure addition; locate the main product, determine the main products, determine the main color system, accessory product mix, auxiliary collocation, color matching, and accessories product mix; third, summarize the order and subtract: summarize the main product structure, see if there is a lack of color and code, summarize the by-products, reduce repeat orders and repeat matching, cost estimate, cut down some risk goods; fourth, pay attention to the display of each item: display of goods for inventory means, minimize inventory, maximize sales, sell balance, sell unsalable and sell well.

Factor two, inventory control

How does the stock come into being: the order is wrong, the replenishment is not allowed, the display is not good, only the goods that sell well, the storehouse must be out of stock; the reasonable control point of stock is: it is impossible to have no stock, and whether the stock is effective is the key. When the inventory exceeds 20%, it will start to be dangerous. The stock will reach 30%. Your store and cost will be flat, no money will be made, and the stock will be sold at 10% to 8%.

The four principles of selling goods are: selling goods to the heap of mountain (sufficient quantity), selling goods first (with others), goods being rotated (display, every 10 days, all goods can not be in the original location), goods sold the whole set (goods series matching).

Factor three, brand image

Promotion strategy: Based on the premise of profit recovery, based on cost accounting and the time of sales cycle, the significance of promotion lies in the promotion of new products, competitive promotion and digestion of inventory promotion.

Home textile brand franchise business manager what?

Join the store manager in the management of goods (information, logistics), image (store image, goods image, service image), sales (sales progress), educating people (guide shopping training).

The logistics information analysis of goods mainly includes: new listing analysis, daily sales analysis, shop traffic analysis, learning to analyze sales daily, analyzing sales color, size, analyzing the proportion of goods sold, different passenger flow, purchasing goods, inventory control, shopping skills, shopping guide, sales volume, x rate, x rate, X turnover rate, X renewal rate, X turnover rate, passenger flow ratio = number of customers entering shopping malls or shopping; shop talents are continuously trained, and sales professionals' basic skills = knowledge, skills and attitudes.