Japan Importers Association Report: Overall Decline In Clothing Imports

according to

In the first half of 2010, Japanese clothing

Imports from China dropped by 6.6% to 751 billion 190 million yen compared with the same period last year, while imports dropped 3.1% to 1 billion 637 million 720 thousand.

Imports from ASEAN increased by 0.3% to 69 billion 400 million yen, and imports increased by 10% over the same period last year, reaching 1 billion 27 million 250 thousand.

Imports from Bangladesh increased by 2.1 times, and imports increased 2.4 times, to 9 billion 191 million yen and 25 million 600 thousand respectively.

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In the current economic situation, Japanese consumers who had tried to avoid buying luxury brands had to spend more money than American and European consumers to buy the same product.

In Japan, imports of some luxury goods account for 50% to 60% of the total.

It is not difficult to understand that the products sold in our country are lower than those in other countries abroad, because the latter is subject to import duties and pportation costs.

However, when Japanese consumers hesitate to pay for their money, the gap between luxury prices at home and abroad seems to be too wide.

Not only that, it is easier for people to compare their stores online, but decide to buy their favorite brand from the official website or the third party retail store.

At the same time, all kinds of brand discount stores are springing up in this country. For Japanese consumers, there are more and more people who choose to spend their summer vacation in Europe and purchase luxury brands in Paris or Milan.

Pay higher prices for the same goods

"Now, some manufacturers choose to set a higher sales price for their products in Japan.

In the past, they did not do this because they were not so sensitive to price, the price was not pparent, and they did not attach much importance to the quality of goods and the shopping experience of consumers.

BrianSalsberg, chairman of McKinsey Tokyo branch, said he was also the head of Japan's consumer and retail and consumer and shoppers' investigation department.

"But as time goes on, the price difference of the same commodity in the market is too large, which is becoming more and more difficult."

Sanno Katsumi, executive director of Gilt Groupe, said similarly: "5 to 7 years ago, consumers thought that high prices meant high quality, and people thought this idea was mastered by businessmen."

Gilt Group is a retail outlet specializing in the sale of discount products.

A detailed shopping invoice can reveal a lot to people.

For example, a Louis Vuitton Neverfull package is priced at 455 euros in Paris, or about 587 US dollars.

But here, consumers will have to pay 50% more and spend about 77700 yen, or about 888 dollars.

For comparison: this handbag sells for us $700 in the US, which is about 18% higher than that in France.

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Similarly, in Milan, Prada's black rectangular zipper wallet sells for 330 euros, or about 428 dollars.

In Japan, the price is as high as 61950 yen, or 708 dollars, up 65% from the former.

A DianevonFurstenberg wrapped skirt costs about 66000 yen in Japan, or about 754 dollars, but in the US, a similar skirt costs about 325 dollars to 375 dollars.

Obviously, if the demand is increasing, the high price is not difficult to understand. However, no matter how it is observed, it is not the case.

Japanese consumers, taking into account the country's economic conditions and the stability of their own work, have already reduced their spending on clothes. Instead, people prefer to go to some clothing chains like Hennes&Mauritz and Uniqlo. The popular handbags have become Dean&DeLuca's cheap canvas bag and local brand Cher.