Honesty And Credit: The Core Factor Of A Century Enterprise

When the whole world is talking about the fashionable concepts such as "change" and "innovation", it is too old to mention "loyalty", "dedication", "obedience" and "credit". However, we can not avoid the fact that employees' loyalty, dedication and moral risks are perplexing the managers of the company all the time. The changes we face also take away many valuable things, including the basic commercial spirit of economic take-off - credit, diligence and dedication.

Now the whole world is talking about the issue of honesty, and honestly, today's dishonesty is not a part of people's problem, but a widespread social disease. Nanjing Crown Garden, "Lantian shares", "non sunshine rich", the United States Enron, world communications accounting scandals...... In the face of so many incidents of bad faith, people are shocked. In the face of such a lack of credibility, people can not help thinking deeply.

　　 Sincerity Value. A survey of 300 big world companies found that companies that strictly enforce commercial integrity have created two times more value than shareholders who do not perform. The loss caused by lack of integrity is: the US Enron Corp - $1 billion 200 million, WorldCom - US $3 billion 800 million, and Nanjing Crown Garden (moon cake) --40 billion. Enron incident not only bankrupt the company, but also destroy Andersen's accounting firm; the World Co deceived the stock holders by withholding the $3 billion 800 million fake account, sent it to the bankruptcy case, and 17 thousand employees were laid off. The US office equipment giant Xerox Co, which boasted $6 billion 400 million in business income, was fined 10 million dollars by the US Securities and Exchange Commission. The three accounting scandals shocked the whole world, and some even thought that its influence far exceeded the "9.11". Because it is easy to destroy honesty, but it is hard to restore honesty. From this lesson, we once again see that "sincerity is the foundation of the city, sincerity is based on faith, and faith is the source of virtue". Integrity is the reason for enterprises to "establish their career and develop their industry".

If there is no honest environment, everyone is afraid of everything and can not believe anyone. If you are afraid of being careless, you will be fooled. This market environment and living environment will make people living in it unbearable. The basic trust structure has collapsed, the interpersonal relationship is overburdened, and the transaction cost is astonishing. In fact, there are a lot of dishonesty in China's credit management, such as fraud, pit fraud, breach of contract, fake and shoddy, tax evasion, tax evasion and debt cancellation. These have become public hazards in China's market economy construction and enterprise economic activities. According to relevant information, the direct and indirect losses caused by the lack of integrity each year are as high as nearly 600 billion yuan, which is almost equivalent to the growth of GDP in China in one year. Of course, the economic harm caused by the problem of dishonesty is very difficult to measure, because its impact is long term, and it is difficult to recover the effect in the short term.

Honesty can not rely solely on credit rating. American Credit system It began to establish more than 100 years ago, and has become a pyramid perfection system since then. The cornerstone of Pyramid is government legislation, which is followed by trade associations, credit rating agencies and credit consumers. The most distinctive feature of the US credit system is its commercialization. The credit rating company is actually running a special commodity, and anyone can buy a credit evaluation report by paying tens of dollars. If there are business contracts, power of attorney and other documents, you can also purchase other companies' credit reports. In the US, personal credit records and company credit histories will be with you for life. No good credit history will accomplish anything. Conversely, for the sake of career, American companies are willing to cooperate with credit agencies to provide relevant information and update their credit records. Many large companies even have special credit management departments. They are responsible for assessing the credit reports of business partners, trying not to deal with poor credit customers to reduce risks. On the other hand, they should always pay attention to their credit status and avoid negative information in credit reports as far as possible. Despite this, the United States has recently exposed several major companies' integrity scandals. From the two positive and negative experiences and lessons of the United States, we can see how important it is for the development of enterprises and the society.

In August 6th, leaders of the industrial and commercial bureau from all provinces, municipalities and autonomous regions gathered in Beijing to observe the initial achievements of enterprise credit construction at the Beijing Municipal Bureau of industry and commerce. The construction of the enterprise credit information system has played the role of serving the society and supervising the enterprises, so that the credit environment has been further improved. However, as the law is bound by those who abide by the law, the history and culture of Chinese people have repeatedly shown that the constraints and the restraining people also have the risk of "dishonesty". Therefore, credit rating alone can only solve some of the superficial problems. The core of the solution lies in the construction of integrity culture (core value system). Only the strength of culture (core values) is long and far-reaching.

Integrity is a matter of the whole society, not only for enterprises, but also for certain "rich people". It is far from enough to rely on self-discipline of enterprises to do a good job in corporate integrity. Society also plays an important role in the service and supervision of enterprises. Integrity needs the attention of the whole society. Only when the whole society and the whole industry form a consensus of good faith can we create an honest economy. For integrity, it is mutual. It requires the service providers and the service providers, operators and consumers to create together. It is impossible for the operators to be honest and the consumers are not honest, or to require the consumers to be honest and the operators are not honest. Advocating and practicing integrity, we must guide the establishment of advanced values and correct ideas. This is the common responsibility of the whole society. We must not push all enterprises to the end, because there are indeed many dishonesty from customers, such as cheating loans, stealing supermarket products, etc. Although it is hard to see many of the sun's rich offenders in recent times, the Chinese rich have almost become synonymous with "problem rich". However, the respect for and adherence to basic economic ethics and business ethics, respect for personality and personality is still the bottom line for businessmen. They seize every opportunity to create their own image of Confucian businessmen, which is also constantly injure the behavior of dishonesty.

The core of building a good faith environment is to build an excellent culture of honesty and credit. market economy It is a fair economy and a good faith economy. For an enterprise, honesty is the foundation of the existence of an enterprise. A company without sincerity is like a water without water. For the market, there is no market for integrity, there will be no development and no prospect.

As an important aspect of business activities, integrity building is self disciplined, self vigilant, open, fair and fair in market competition, making new efforts to establish a good economic order, so as to promote local and even national economic development. In contrast, the development of the economy is counterproductive to the development of the integrity construction of enterprises. Facts show that the more developed areas, the higher the credit level of enterprises. According to the survey conducted by the relevant units, 4695 business operators were asked about "what business areas do you think are relatively trustworthy"? They show that the support of Shanghai enterprises is 56%, Beijing is 45.3%, Jiangsu is 35.1%, Guangdong is 34.7%, Shandong is 29.1%, and the lowest province is less than 8%.

Honesty is the individual behavior under the guidance of business philosophy. If there is no integrity in the core concept of an enterprise, there will be no credibility in all aspects of the employees. And the words and deeds of employees on integrity issues reflect the brand image of an enterprise. For enterprises, we should strengthen the credit system construction and credit management. We must abide by the law and consciously accept the supervision and management of the relevant departments. We must establish accounts according to law and ensure the true and complete accounting information. We must strengthen total quality management. We should pay taxes payable in full and in time. We must build a high-quality workforce. Enterprises should not only enhance the moral quality of honesty and trustworthiness of the staff, but also encourage their staff to study hard and master business skills so as to ensure that the enterprises win the trust of the people with quality products and services. The position of entrepreneurs in the management of enterprises is very important. His actions play a decisive role in the operation of enterprises. They should take the lead in building a corporate culture of integrity and shaping the image of a good corporate image. In short, enterprises should take good reputation as the goal, abide by the law and abide by the law as the premise, take the consumer as the center, and carry out production and business activities with the means of good service, so that honesty and trustworthiness can be infiltrated into every aspect of enterprise operation and penetrated into the corporate culture.

The power of integrity. If we look at it for 100 years, and understand what is the core competitiveness of enterprises from a long-term perspective, what is the foundation and core of evergreen enterprises? A hundred year enterprise must have a solid, noble and able to stand the foundation of time test, that is, the core value system based on integrity. It is a series of enterprise vision based on integrity, and a value system applied to all levels of enterprise, which is highly recognized by employees and transformed into strong internal driving force. These are the solid foundation for real enterprise cohesion, development, growth, social dedication and hundred years of glory.