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    Trademark Trading: Growing Companies Grow Faster

    2010/9/2 10:28:00 111

    Trademark

      

    trademark

    Before the independence of industrial property, it is similar to the incorporeal and abstract rights. In the field of economics, it is still classified into intangible assets. Since it is a property right, the subject matter of civil legal relations, of course, it can be traded, but the characteristics of pactions are different from the sale of goods, that is, it can be "hyped" or propaganda.

    First, the price of the paction needs to be evaluated by the market factors of the commodities or services that the trademarks are attached to; two, the publicity itself, or the "hype" is the value of the value-added trademarks.

    Because price

    Assessment

    One of the factors is the degree of public awareness of trademarks and commodities, that is, the objective quantification of advertising coverage.


    Experts say: there are businesses where there are people. There are business opportunities in places where there are businesses.

    market

    Trademark is an important channel for enterprises to move towards brand success, and is the first step towards brand.


    The emergence of trademark trading has enhanced brand awareness for the majority of enterprises. Trademark pfer, trademark licensing / authorization, trademark registration, trademark inquiry and trademark design have become an important part of trademark trading.


    Trademark pfer is the act of a trademark registrant, in the period of validity of a registered trademark, to assign the right to exclusive use of a trademark to another party in accordance with the law.

    Trademark pfer generally has the following forms: contract pfer, subsequent pfer, pfer due to administrative order.


    Trademark licensing refers to the right of trademark owner to license others to use their registered trademark by signing a trademark license contract.

    The Licensor shall supervise the quality of the goods registered by the licensee using its registered trademark, and the Licensee shall indicate the name of the licensee and the place of origin of the goods on the commodity that uses the registered trademark.


    Trademark registration is the precondition and condition for the trademark user to obtain the exclusive right to use the trademark. Only registered trademarks are protected by law.

    The principle of trademark registration is the basic criterion for determining the exclusive right of trademark. The choice of different registration principles is the result of balancing the relationship between the two determinations of law and the impartiality of law.


    The trademark inquiry is to compare the registered trademark with the trademark that has been registered or announced by the trademark office before deciding whether the trademark is similar or identical to the trademark.


    Trademark design refers to the embodiment and expression of trademark creativity, which is to concretely and concretely conceive the logo with text or artistic means.


    Trademark is a microcosm of an enterprise creating its own image at the beginning. It is designed from the name of enterprise, the type of business, geographical location and corporate culture. A good trademark is designed, and its price is very high, especially when it develops into a famous trademark.

    When the enterprise chooses this trademark, it can be registered. When the enterprise develops to a strong degree, the degree of life reaches a certain level, the trademark can gradually become a well-known trademark.


    Many start-ups want to grow fast and use their trademarks to pfer their brands.

    After investigation: 80% of the growth enterprises have strong brand awareness, in order to grow faster and more stable, many enterprises choose trade mark pfer and trademark license.

    Trademark trading has become an essential choice for trademark.


    Trademark not only brings unlimited business opportunities to businessmen, but also brings more consumer protection to consumers.


    Trademark trading allows growth companies to grow faster and make consumers more comfortable.

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